Author: Joshua Yusuf

With the final entry deadline set for May 15, the Gerety Awards has announced a series of global initiatives designed to bring the industry closer to the work and conversations shaping the 2026 shortlist, at a key moment when industry attention turns to the ideas defining the year. The Gerety Awards brings together more than 260 judges from over 50 countries, with executive jury sessions held across major creative hubs worldwide. In the lead-up to judging, Gerety will host a programme of jury insight panels in collaboration with leading advertising trade press and associations. These sessions will bring together…

Lagos Food Bank, a non-governmental organisation dedicated to fighting hunger and food insecurity across Lagos State, has launched a bold new awareness and fundraising campaign calling on Lagosians to act against the growing hunger crisis in their city. Developed in collaboration with X3M Ideas, one of Africa’s leading creative agencies, the campaign breaks across digital and out-of-home platforms with two striking executions that subvert the language of popular fitness culture. Headlines that would ordinarily signal aspiration, “Killer Abs” and “Dangerous Curves,” are turned on their head to reveal an urgent and uncomfortable truth: for many people in Lagos, these…

Named for Frances Gerety, the Gerety Awards brings together a global jury to select the best in advertising from a powerful perspective. The awards celebrate campaigns that are not only award-worthy but resonate with the world’s most powerful consumers, recognising work based on a single criterion: the originality of the idea and the creativity of its execution. The Humour category at Gerety celebrates the very best of funny advertising. Making people laugh is one of the most refined arts in entertainment, and humour remains one of the most effective ways brands connect with audiences in memorable and culturally relevant ways.…

Lagos does not ease into the day. It launches into it. As early as 5:30am, even before your eyes are fully open, the streets are already alive. Danfo conductors are announcing destinations like it is a competition. Someone is reversing into traffic with confidence that can only come from faith. A client has sent a “quick one” that you already know will not be quick. Your phone is buzzing with notifications before you have had your first proper breath. This city moves fast, and it expects you to keep up. And for creatives in Lagos, the pressure feels even sharper.…

Momentum is rapidly building ahead of the inaugural Africa Women in Banking and Finance Conference and Awards (AWBFA 2026), scheduled to take place on May 8, 2026, at the Lagos Marriott Hotel, as organisers unveiled what many industry observers now describe as one of the most ambitious continental recognition platforms dedicated to women shaping Africa’s financial ecosystem. Organised under the theme “Redefining Women’s Leadership in African Finance”, the conference will convene more than 200 high value participants, including senior banking executives, policymakers, innovators, regulators, development finance professionals and institutional leaders from Nigeria, Ghana, Côte d’Ivoire, Sierra Leone, Egypt, Zambia, Uganda…

Anietie Udoh, a leading voice in Africa’s marketing and creative communications space, has been named among the 100 Most Influential People in Creative Communication for 2026, following the official unveiling of the Symbol Awards Powerlist Udoh, associated with Marketing Edge, joins an elite group of global leaders recognized for shaping the future of business through innovation, creativity, and measurable impact. The Symbol Powerlist, compiled through open nominations and voting by the global business community, saw over 2,500 nominees from more than 80 countries, with only the top 100 making the final list. According to Ovanes Ovanessian, Co-founder of…

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been named among Africa’s top 100 Chief Marketing Officers (CMOs) in the inaugural ACMO 100 ranking, a prestigious new recognition of the continent’s most impactful brand leaders. The list, compiled by Brand Africa in partnership with African Business, MIPAD and the Africa Media Agency, marks the first comprehensive effort to spotlight the individuals behind Africa’s most powerful and admired brands. Ifada’s inclusion places her among an elite group of marketing leaders drawn from over 20 countries and spanning diverse industries from financial services and telecommunications to fast-moving consumer goods (FMCG).…

Kazzem Ilyas has been named to the inaugural ACMO 100 list, a new continental benchmark recognising the executives responsible for shaping Africa’s most influential brands. The recognition, published by African Business in collaboration with Brand Africa and its partners, shifts attention away from brands themselves to the decision-makers driving their growth. Ilyas represents Flour Mills of Nigeria on the list—one of the few honourees drawn from the agribusiness value chain, a sector that plays a foundational role in Africa’s economy but is often underrepresented in marketing conversations. The ACMO 100 spans six regions and over 20 countries, bringing…

Three Crowns Milk, one of Nigeria’s most trusted dairy brands, is set to commence the 2026 edition of its Mum of the Year (MOTY) campaign, a platform dedicated to recognising and celebrating mothers who go above and beyond in nurturing their families and shaping their communities. Now in its 8th edition, the Mum of the Year campaign has evolved into a widely recognised platform that honours the invaluable contributions of mothers across Nigeria. Over the years, MOTY campaign has celebrated mothers whose sacrifices, resilience, and everyday acts of care continue to inspire families and communities nationwide. This enduring legacy…

Lagos Games Week returns to the iconic National Theatre on 18–19 June with a clear ambition to position Nigeria as a competitive contributor to the $200 billion global games industry. Now in its third year, Lagos Games Week remains committed to its long-term goal of catalysing the emergence of African game studios capable of generating $100 million in annual revenue by 2030. The strategy is anchored on talent development, local market activation, external development capacity, and the creation of original IP. Nigeria, Africa’s most populous country, produces over 600,000 graduates annually across engineering, design, computer science, and related fields. Yet…