Author: Joshua Yusuf

X3M Ideas, one of Africa’s leading full-service creative and advertising agencies, today announced the appointment of two senior leaders who will shape the next chapter of the agency’s creative and strategic output. Ayoade Aderoju joins as Brand & Strategy Director, bringing a deep understanding of brand architecture, consumer insight, and strategic positioning across African and global markets. Sola Mosuro takes on the role of Creative Director, with a track record of delivering bold, culturally resonant ideas that connect brands to people. Together, they represent a significant investment in the agency’s future: deepening its creative firepower, strengthening its strategic foundation,…

The Macallan, the world renowned single malt Scotch whisky, has officially unveiled award-winning singer, songwriter and cultural icon Adekunle Gold as its Brand Ambassador in Nigeria, marking the formal beginning of a partnership built on shared values of craftsmanship, excellence, legacy and intentional creativity. The announcement follows the successful nationwide unveiling of The Macallan’s Timeless Collection across Lagos, Abuja, and Port Harcourt, and signals a new chapter in the brand’s cultural journey within Nigeria. The official unveiling took place during The Macallan Timeless Collection launch held on Friday, April 17, 2026, at The Anthonia by Civic Centre in Ikoyi, Lagos,…

Last month, Nutrify Running Club kicked things off on the Island. It was their first run, and the turnout, the energy, the way people showed up for themselves and for each other… it set the tone for something bigger than they expected. By the time it ended, one thing was clear: people wanted more. So they listened. This time, they took Nutrify Running Club to the mainland, and the response was even louder. Over 100 people showed up. Some came ready to run, some just wanted to try something new, others came for the community. But once it started, everyone…

Emeka Obia, Regional Head of Strategy at Publicis West and Central Africa, has been appointment as a member of the Creative Strategy Shortlisting Jury at the prestigious 2026 Cannes Lions International Festival of Creativity. The globally acclaimed festival, regarded as one of the highest platforms celebrating excellence in advertising, marketing, and creative communications, will take place from June 22 to 26, 2026, in Cannes, France. Obia’s appointment marks another significant milestone for African representation within the global creative industry, highlighting the increasing influence of strategic and culturally grounded storytelling emerging from the continent. As Head of Strategy at…

Foundation has reached 550,000 learners and trained 7,800 teachers across four states since 2016.. The Bunmi Adedayo Foundation (BAF), a Nigerian non-profit organisation focused on public education reform, on May 6 marked its 10th anniversary with a landmark Education Futures Conference held at Shell Hall, Muson Centre, Lagos. Under the theme, “Building Nigeria’s Education Future: One Teacher, One School, One Child at a Time,” the event convened educators, policymakers, development partners, and private-sector leaders to reflect on a decade of measurable impact and chart an ambitious course for the decade ahead. Since its establishment in January 2016 in honour of…

MTN Foundation has unveiled the 2026 cycle of its flagship community infrastructure intervention programme, What Can We Do Together (WCWDT). Serving as the primary launch touchpoint for public awareness, the Foundation is inviting Nigerians to nominate their communities to benefit from the upgrade of 40 Public Primary Healthcare Centres (PHCs) and 15 Public Secondary School Science Laboratories across the country. Speaking during the launch, Etim Amana, Director of the MTN Foundation, said the initiative is built on shared responsibility and collective progress. “The life we live is not just about us. It is about service, responsibility, and shared progress.…

The international creative industry has tapped Nigerian communications executive Mabel Adeteye for one of its most prestigious responsibilities. Adeteye, who currently heads Brands and Marketing Communications at Wema Bank, has been selected as a jury member for the Brand Experience & Activation category at the 2026 Cannes Lions International Festival of Creativity, one of the world’s biggest gatherings for advertising, media, marketing, and creative business leaders. The event is scheduled to hold from June 22 to 26, 2026, in Cannes, France, where top creative professionals from across the world will evaluate campaigns and ideas shaping the future…

It was 3:00 p.m. on Sunday, May 3rd and the Muson Centre wasn’t hosting a conference. It was hosting a confession. Imperfectly Awesome Conversations 4.0. Gathered were CEOs, bankers, students and dreamers under one dare: be enough. Keynote speaker Dr. Segun Ogunsanya, former Managing Director of Airtel Nigeria and Africa and Chairman of Airtel Africa Foundation opened by protesting “gender bias” and then ripped up the playbook on strength. “None of us arrived here perfectly put together,” he told the hall. “We arrived looking renewed, reshaped. Some look bruised. There’s imperfection everywhere. Whether you are rich, whether you are poor,…

Donatus Ukpai, Category Manager for Dairy at Promasidor Nigeria Limited, continues to gain national recognition for his contributions to marketing excellence, following a standout performance at the 7th Edition of the Industry Awards in the month of April 2026. At the ceremony, he was awarded “Purpose-Driven Marketing Personality of the Year,” a distinction that celebrates marketing leaders who successfully fuse business growth with meaningful societal impact. The recognition reflects his strategic approach to building brands that not only compete effectively but also contribute positively to society. Alongside this personal achievement, Cowbell, the leading dairy brand under his management, was…

Driven by its commitment to advancing academic excellence and empowering the next generation of Nigerian leaders, the MTN Foundation has opened applications for its 2026 Scholarship Programmes. This year’s application cycle covers the Science and Technology Scholarship (STS) and the Scholarship for Blind Students (SBS), and the introduction of scholarships for medical students. Medical Scholarships, formally a part of STEM scholarships, will now provide targeted financial support to outstanding medical students in public tertiary institutions and teaching hospitals across Nigeria. In response to the rising cost of higher education and the country’s evolving economic realities, 400 successful applicants (now…