Author: Joshua Yusuf

Cannes Lions has announced that it will recognise Apple’s Senior Vice President of Services and Health, Eddy Cue, as its 2026 Entertainment Person of the Year. Presented in recognition of the vital role that entertainment plays in the marketing and communications landscape, the award acknowledges the creativity that inspires others to produce truly compelling, meaningful, and entertaining content. Cue has been instrumental in building Apple’s globally influential entertainment ecosystem, overseeing Apple TV, Apple Music, Apple Podcasts, Apple Books, Apple Pay, Apple News, Fitness+, Apple Card, Apple Maps, iCloud, as well as Apple’s productivity and creativity apps. Under Cue’s leadership, Apple…

X3M Intelligence (the research & insight arm of creative agency, X3M Ideas) hosted a talk session unveiling fresh research aimed at helping alcohol brands better understand and engage Gen Z consumers, whose drinking culture is increasingly seen as different from that of millennials and other generations before. The event, which gathered strategists, marketers, creatives and media professionals, centred on findings from an in-depth study conducted by the agency into the behavioural patterns, preferences and perceptions of Gen Z consumers within the alcohol market. Speaking during the presentation, Strategy & Intelligence Lead at X3M Ideas, Ayode Omolola, explained that the…

It was a moment of recognition and influence for Adeola Amosun at The Industry Summit and Awards 2026, where he not only received a prestigious honour but also helped shape conversations on the future of Nigeria’s real sector. The high-profile event, themed “The Year of The Real Sector,” held on Friday, April 17, 2026, at the Civic Centre, Lagos, brought together key players across industry, policy, and marketing. It featured notable figures including Senator John Owan Enoh, who served as Special Guest of Honour, and keynote speaker Dr. Ayodele Abioye. Adeola Amosun, who serves as Group…

Since its foray into the Nigerian market in 2019, the now-discontinued streaming service Showmax repeatedly demonstrated a masterclass in the kind of brand storytelling that blurs the line between marketing and culture with its intentional and built-for-impact campaigns. At the heart of every campaign was a deliberate strategy that fused creative marketing with the work of PR, whether through the careful curation of content narratives, the strategic use of media relationships, or the art of positioning its own original stars as both product and proof. Showmax’s Marketing and PR strategies worked side by side, ensuring that every activation generated not…

For many Nigerian publishers, the model that once sustained journalism is no longer working. Advertising, long the backbone of print, radio, and television, has been declining. At the same time, the wider entertainment and digital media market is growing and is projected to reach $4.9 billion by 2026. This creates a clear gap. The old revenue streams are shrinking, but new ones are emerging—driven largely by digital platforms and changing audience behaviour. Today, revenue is no longer just about traditional ads. It includes earnings from platforms like Google through ad networks, creator payouts on X (formerly Twitter), and…

Ideas Origin Media has announced the appointment of Oyekunle Oyefi as Business Lead and the confirmation of Tosin Oladipo as Head of Digital, reinforcing the agency’s commitment to strategic growth, innovation, and integrated marketing excellence. With over a decade of experience across Oil & Gas, Banking, FMCG, and alcoholic and non alcoholic beverage categories, Oyekunle Oyefi joins the agency with a reputation for delivering bold, culturally relevant campaigns that drive visibility, engagement, and commercial impact across Nigerian and international markets. His career journey includes key roles at BJ Bison, X3M Ideas, Enyo Retail & Supply, and Exposé Marketing, where…

The appointment places the Marketing Director of FrieslandCampina WAMCO Nigeria among an elite network of global marketing leaders, strategists and creative experts responsible for evaluating some of the world’s most innovative and effective campaigns. Widely regarded as one of the oldest and most respected honours in global marketing communications, the ECHO Awards celebrate excellence in data-inspired creativity, strategic marketing effectiveness and measurable business impact. The platform has, for decades, recognised groundbreaking campaigns that shape the future of advertising, customer engagement and brand storytelling. Industry observers say Ifada’s selection further signals the increasing global relevance of African marketing professionals and…

X3M Ideas, one of Africa’s leading full-service creative and advertising agencies, today announced the appointment of two senior leaders who will shape the next chapter of the agency’s creative and strategic output. Ayoade Aderoju joins as Brand & Strategy Director, bringing a deep understanding of brand architecture, consumer insight, and strategic positioning across African and global markets. Sola Mosuro takes on the role of Creative Director, with a track record of delivering bold, culturally resonant ideas that connect brands to people. Together, they represent a significant investment in the agency’s future: deepening its creative firepower, strengthening its strategic foundation,…

The Macallan, the world renowned single malt Scotch whisky, has officially unveiled award-winning singer, songwriter and cultural icon Adekunle Gold as its Brand Ambassador in Nigeria, marking the formal beginning of a partnership built on shared values of craftsmanship, excellence, legacy and intentional creativity. The announcement follows the successful nationwide unveiling of The Macallan’s Timeless Collection across Lagos, Abuja, and Port Harcourt, and signals a new chapter in the brand’s cultural journey within Nigeria. The official unveiling took place during The Macallan Timeless Collection launch held on Friday, April 17, 2026, at The Anthonia by Civic Centre in Ikoyi, Lagos,…

Last month, Nutrify Running Club kicked things off on the Island. It was their first run, and the turnout, the energy, the way people showed up for themselves and for each other… it set the tone for something bigger than they expected. By the time it ended, one thing was clear: people wanted more. So they listened. This time, they took Nutrify Running Club to the mainland, and the response was even louder. Over 100 people showed up. Some came ready to run, some just wanted to try something new, others came for the community. But once it started, everyone…