Author: Joshua Yusuf

Nigeria’s leading sleep solutions company, Mouka Limited, has once again demonstrated its commitment to rewarding loyalty and empowering entrepreneurs through the successful completion of its World of Comfort 2026 Business Partner Reward Trip to Singapore. The all-expense-paid luxury experience, which held from March 4 to May 13, 2026, rewarded 46 outstanding business partners from across Nigeria with an unforgettable trip to Singapore in recognition of their dedication, consistency, and contribution to Mouka’s continued market leadership. In addition to the international trip winners, several other distributors who participated in the programme received exciting consolation prizes, including televisions, standing air conditioners, six-burner…

Mouka, Nigeria’s foremost sleep solutions company, has added another significant milestone to its legacy of excellence with the receipt of two distinguished honours at the 2026 Brand Handlers Summit & Awards, held on Friday, June 5, 2026, at the Sheba Centre, Ikeja, Lagos. At the event, organised by Marketing Space Magazine, Mouka was named Legacy Brand of the Year, while the company’s Managing Director, Mr Dimeji Osingunwa, was honoured for his exemplary leadership and distinguished contributions to the Nigerian market. The Brand Handlers Summit & Awards is one of Nigeria’s emerging platforms dedicated to recognising and celebrating outstanding brands, agencies,…

Peak 4-5-6 Growing Up Milk marked this year’s Children’s Day with a series of vibrant celebrations across Lagos, Abuja and Port Harcourt, bringing together thousands of children and families in a nationwide experience that combined fun, learning and talent development while unveiling the brand’s refreshed packaging. The multi-city activation transformed Children’s Day into a memorable celebration of childhood, creating platforms for children to express themselves through games, performances, competitions and interactive activities designed to inspire confidence, creativity and discovery. At the flagship event held at the Balmoral Convention Centre in Lagos, children enjoyed a colourful carnival atmosphere filled with…

MTN Nigeria has reinforced its commitment to transparency and consumer education through Data on Trial on Saturday, June 6, 2026. This was a first-of-its-kind public engagement platform designed to address consumer concerns about mobile data usage, billing transparency, and digital consumption. The event brought together consumers, media professionals, content creators, technology experts, and independent auditors for an open examination of how data is measured, consumed, and billed across MTN’s network. Opening the session, the Chief Executive Officer of MTN Nigeria, Dr Karl Olutokun Toriola, underscored the growing importance of data in today’s digital economy and the importance of trust and…

The MTN Foundation has reaffirmed its commitment to tackling substance abuse among young Nigerians through stronger stakeholder collaboration, education, and community engagement as it convened a State Stakeholders’ Engagement in Enugu under its Anti-Substance Abuse Programme (ASAP) on Tuesday, June 9, 2026, at the ICC Dome, Enugu State. The engagement, which brought together government officials, educators, community leaders, development partners, and youth advocates, forms part of activities for the 2026 edition of ASAP, the Foundation’s flagship initiative aimed at preventing substance abuse among young people through awareness creation and early intervention. The programme recently received national recognition when Vice President…

JT Agency has announced itself on Africa’s creative stage in emphatic fashion after securing 35 recognitions at the 2026 Pitchers Festival, one of the continent’s most prestigious platforms for celebrating excellence in advertising, communications and creative storytelling. Making its debut appearance at the festival, the Abuja-based visual storytelling agency won 18 awards, comprising one Silver and 17 Bronze medals, while also earning 18 Shortlists across multiple categories. The performance placed JT Agency among the most recognised agencies at this year’s festival and marked one of the strongest first-time outings by a Nigerian agency at the competition. The agency’s biggest success…

A new continental institution dedicated to protecting and monetising Africa’s creative heritage has been announced, with Lagos named as one of its confirmed tour cities. The ÀLKÉ Ball, founded by creative economy strategist Lulu Shabell, is designed to reshape global understanding of African fashion, strengthen Africa’s creative economies and secure long term cultural sovereignty for the continent. The initiative takes its name from Alkebulan, one of the oldest known names for Africa. The inaugural edition will be held in Cape Town, with future editions confirmed to rotate across Lagos, Nairobi, Dakar, Addis Ababa, Accra and Cairo. Central to the initiative…

I have spent years working closely with young people, brilliant, ambitious, full of promise. Yet, I continue to see a pattern that should concern every educator and industry leader: potential without preparation. But today, that gap is no longer just about curriculum versus industry. It is about education versus acceleration. Because while our institutions are still evolving at a steady pace, technologies like Artificial Intelligence are evolving exponentially. And that changes everything. The question is no longer whether students are ready for the workforce. The question is: are they ready to compete with and collaborate with intelligent systems? AI…

Power Oil is the headline sponsor of MasterChef Nigeria, marking one of the most culturally strategic brand partnerships in Nigeria’s FMCG sector. The collaboration aligns Power Oil’s growing “Certified Healthy Confidence” positioning with one of the world’s most recognisable food entertainment platforms, creating a powerful intersection between culture, wellness, and everyday consumption. At a time when Nigerian consumers increasingly seek healthier cooking choices without compromising taste or cultural relevance, the partnership allows Power Oil to embed itself directly within real food conversations and modern culinary aspiration. MasterChef Nigeria will showcase local ingredients, regional flavours, and culturally familiar meals reimagined…

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of the 100 Most Influential African and Diaspora Chief Marketing Officers (CMOs), further cementing her reputation as one of Africa’s leading marketing professionals. The recognition, conferred under the ACMO100 initiative of Brand Africa, celebrates top marketing executives whose work continues to shape brands, industries and markets across the African continent and the diaspora. The prestigious recognition is organised in association with African Business, MIPAD, African Media Agency and Africa No Filter. According to Brand Africa, the selection process followed a rigorous continent-wide research, nomination, evaluation and…