Author: Joshua Yusuf

Deekay Group of Companies, in partnership with the Aksara Foundation, has donated home appliances and educational essentials to Lagos University Teaching Hospital (LUTH) to tighten the gap of corporate social responsibility in private sector with sustained CSR impact to public institutions and vulnerable groups. DEEKAY Group in collaboration with the private sector firm donated tubular batteries, inverter equipment, TV set, fridge and educational essentials to the Association of Resident Doctors (ARD) Department of Lagos University Teaching Hospital (LUTH), Lagos. The intervention, according to the company, is aimed at improving the welfare and working environment of resident doctors who spend long…

Marketing Director of FrieslandCampina WAMCO Nigeria, Maureen Ifada, has been named among three leading African brand and marketing executives selected for the 2027 DARE Awards, placing her among a growing network of industry leaders shaping the future of brands, creativity and communications. Ifada was unveiled as a member of the Africa 2 Class of Black At’s 2027 DARE Awards initiative at the organisation’s Executive Dinner in Lagos on August 24. Her selection recognises her leadership, influence and contribution to the marketing and brand communications industry, alongside Mabel Adeteye, Head of Brand and Marketing at Wema Bank, and Amaechi Okobi, Chief…

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, is showcasing the breadth of its capabilities at IBC2026 (11 – 14 September, Amsterdam RAI), with the largest outdoor exhibit space in the exhibition, as well as two locations inside the exhibition halls. As Broadcast Solutions continues its strategic growth and expands its portfolio through targeted acquisitions, visitors to IBC2026 will be able to experience the full scope of expertise available across the group. Widely renowned for its systems integration projects, Broadcast Solutions’ outdoor exhibit (O.A03) will feature three very different outside broadcast…

Three Crowns Milk, one of Nigeria’s most trusted dairy brands from FrieslandCampina WAMCO Nigeria PLC celebrated thousands of mothers at the 2026 August Meeting in Owerri, Imo State, reaffirming its long-standing commitment to supporting women’s well-being and promoting healthier living. Recognised as one of the largest and most significant cultural gatherings in South-Eastern Nigeria, the August Meeting brings together women from different communities and across the world for a unique homecoming focused on community development, engagement, networking, empowerment, and social interaction. This year’s event once again provided a platform for women to connect, celebrate shared values, and…

Group Chief Executive Officer and Chief Creative Officer of X3M Ideas, Steve Babaeko, has warned that media agencies risk becoming increasingly irrelevant if they continue to depend largely on media buying and placement, urging industry players to shift their value proposition towards data ownership, strategic interpretation and deep understanding of African consumers. Babaeko gave the warning while delivering the keynote address at the 2026 Annual General Meeting of the Media Independent Practitioners Association of Nigeria (MIPAN), where he challenged practitioners to rethink how they intend to monetise opportunities in an industry being rapidly transformed by automation and artificial intelligence.…

A lecturer of Marketing at Covenant University, Dr. Aderemi Victor Ademilua, has urged marketers and businesses to move beyond collecting customer data and focus on converting insights derived from such data into measurable revenue. Ademilua, who is also the founder of 1603 Media Consulting Limited and Demil Realties Limited, made the call while delivering a presentation titled “Data-Driven Marketing: Turning Insights into Revenue” at a webinar organized by the National Institute of Marketing of Nigeria (NIMN) in August 2026. He said data-driven marketing had become central to business growth, noting that organizations could no longer afford to treat customer…

IBC today announced that its most prestigious honour, the International Honour for Excellence (IHFE), will be presented to Olympic Broadcasting Services (OBS), recognising the company’s decades of innovation in live sports production and its far-reaching impact on the global broadcast industry. IBC also announced the winners of its Best Technical Paper award, recognising research into reducing interaction barriers for older viewers of internet-delivered TV. IBC2026 will bring the global media, entertainment and technology community together at the RAI Amsterdam from 11–14 September, welcoming industry players from more than 170 countries to collaborate, exchange knowledge and explore the technologies,…

Article by Taiye Tunkarimu Marketing Communications & PR Professional In today’s fast-paced and highly competitive world, success is no longer defined solely by the number of transactions completed, but by the quality of relationships built along the way. While transactions may create a momentary exchange of value, lasting relationships are founded on trust, mutual respect, understanding, and a genuine commitment to creating shared success. Whether in business, leadership, customer engagement, or personal interactions, organizations and individuals that prioritize meaningful connections over short-term gains are more likely to earn loyalty, foster collaboration, and achieve sustainable growth. Moving beyond transactions means investing…

Chemical and Allied Products Plc (CAP PLC), manufacturers of the trusted Sandtex paint brand, hosted the grand finale of the 2026 Sandtex Paint Your Dream Challenge in Lagos, reaffirming its commitment to nurturing creativity, empowering young minds and creating meaningful opportunities for the next generation of innovators. Held at NECA House, Alausa, Ikeja, Lagos, the grand finale brought together students, educators, parents, judges, media representatives and other stakeholders to celebrate exceptional artistic talent and recognise students whose creativity best reflected the vision of the competition. More than a painting competition, the Sandtex Paint Your Dream Challenge is a purpose-driven initiative…

Three Crowns Milk, one of Nigeria’s most trusted dairy brands from FrieslandCampina WAMCO Nigeria PLC has announced Olaide Adesina as winner of the Three Crowns Mum of the Year 2026 at the grand finale of its flagship mum wellness initiative, held on Sunday, 19 July 2026, at Classique Event Centre, Oregun, Lagos. Now in its 8th edition, Three Crowns Mum of the Year competition has become one of Nigeria’s leading initiatives dedicated to celebrating and recognising mothers. This year’s winner, Olaide Adesina, joins an esteemed list of women who have been honoured over the past decade for their inspiring…