Author: Joshua Yusuf

In celebration of World Milk Day 2026, Leading dairy brand from FrieslandCampina WAMCO Nigeria Plc, Peak Milk, has launched a nationwide consumer campaign themed “Show Peak Love”, an initiative designed to celebrate everyday Breakfast Heroes who in one way or another, nourish others with Peak Full Cream Milk. The “Show Peak Love” campaign is currently rolling out nationwide and will feature a series of engaging consumer experiences including the Longest Breakfast Table activation at Ikeja City Mall, Lagos alongside simultaneous breakfast engagements across over 15 locations nationwide. The initiative will combine consumer engagement, category education, and nutrition advocacy to…

Mouka Limited, Nigeria’s foremost sleep solutions provider, proudly announces that its Managing Director, Dimeji Osingunwa, has been honoured with the Marketing and Business Leadership Award at the ADVAN African Awards for Marketing and Business Excellence 2026. The prestigious award was presented at the 14th edition of the ceremony held on March 28, 2026, at the MUSON Centre, bringing together top government officials, industry leaders, multinational CEOs, and key stakeholders across Africa’s business and marketing landscape. Organised by the Advertisers Association of Nigeria, the awards are widely regarded as the most respected recognition platform for marketing and business excellence across the…

Today, Spotify hosted our third Investor Day in New York City, offering the financial community a deeper look at our business, product strategy, and long-term vision during a year that also marks our 20th anniversary. The event featured presentations from co-CEOs Alex Norström and Gustav Söderström, leading their first Investor Day since taking the helm at the start of 2026, alongside members of our global leadership team. Four years after introducing the concept of the Spotify Machine, the event mapped out the next evolution: a service moving from curation and recommendation into an era of generation. Powered by a…

Cannes Lions has announced that it will recognise Apple’s Senior Vice President of Services and Health, Eddy Cue, as its 2026 Entertainment Person of the Year. Presented in recognition of the vital role that entertainment plays in the marketing and communications landscape, the award acknowledges the creativity that inspires others to produce truly compelling, meaningful, and entertaining content. Cue has been instrumental in building Apple’s globally influential entertainment ecosystem, overseeing Apple TV, Apple Music, Apple Podcasts, Apple Books, Apple Pay, Apple News, Fitness+, Apple Card, Apple Maps, iCloud, as well as Apple’s productivity and creativity apps. Under Cue’s leadership, Apple…

X3M Intelligence (the research & insight arm of creative agency, X3M Ideas) hosted a talk session unveiling fresh research aimed at helping alcohol brands better understand and engage Gen Z consumers, whose drinking culture is increasingly seen as different from that of millennials and other generations before. The event, which gathered strategists, marketers, creatives and media professionals, centred on findings from an in-depth study conducted by the agency into the behavioural patterns, preferences and perceptions of Gen Z consumers within the alcohol market. Speaking during the presentation, Strategy & Intelligence Lead at X3M Ideas, Ayode Omolola, explained that the…

It was a moment of recognition and influence for Adeola Amosun at The Industry Summit and Awards 2026, where he not only received a prestigious honour but also helped shape conversations on the future of Nigeria’s real sector. The high-profile event, themed “The Year of The Real Sector,” held on Friday, April 17, 2026, at the Civic Centre, Lagos, brought together key players across industry, policy, and marketing. It featured notable figures including Senator John Owan Enoh, who served as Special Guest of Honour, and keynote speaker Dr. Ayodele Abioye. Adeola Amosun, who serves as Group…

Since its foray into the Nigerian market in 2019, the now-discontinued streaming service Showmax repeatedly demonstrated a masterclass in the kind of brand storytelling that blurs the line between marketing and culture with its intentional and built-for-impact campaigns. At the heart of every campaign was a deliberate strategy that fused creative marketing with the work of PR, whether through the careful curation of content narratives, the strategic use of media relationships, or the art of positioning its own original stars as both product and proof. Showmax’s Marketing and PR strategies worked side by side, ensuring that every activation generated not…

For many Nigerian publishers, the model that once sustained journalism is no longer working. Advertising, long the backbone of print, radio, and television, has been declining. At the same time, the wider entertainment and digital media market is growing and is projected to reach $4.9 billion by 2026. This creates a clear gap. The old revenue streams are shrinking, but new ones are emerging—driven largely by digital platforms and changing audience behaviour. Today, revenue is no longer just about traditional ads. It includes earnings from platforms like Google through ad networks, creator payouts on X (formerly Twitter), and…

Ideas Origin Media has announced the appointment of Oyekunle Oyefi as Business Lead and the confirmation of Tosin Oladipo as Head of Digital, reinforcing the agency’s commitment to strategic growth, innovation, and integrated marketing excellence. With over a decade of experience across Oil & Gas, Banking, FMCG, and alcoholic and non alcoholic beverage categories, Oyekunle Oyefi joins the agency with a reputation for delivering bold, culturally relevant campaigns that drive visibility, engagement, and commercial impact across Nigerian and international markets. His career journey includes key roles at BJ Bison, X3M Ideas, Enyo Retail & Supply, and Exposé Marketing, where…

The appointment places the Marketing Director of FrieslandCampina WAMCO Nigeria among an elite network of global marketing leaders, strategists and creative experts responsible for evaluating some of the world’s most innovative and effective campaigns. Widely regarded as one of the oldest and most respected honours in global marketing communications, the ECHO Awards celebrate excellence in data-inspired creativity, strategic marketing effectiveness and measurable business impact. The platform has, for decades, recognised groundbreaking campaigns that shape the future of advertising, customer engagement and brand storytelling. Industry observers say Ifada’s selection further signals the increasing global relevance of African marketing professionals and…