The photo was taken during the Peak Milk Back-to-School Experiential Event held at the National Theatre, Iganmu, Lagos, Dairy Farm Senior Secondary school was celebrated as the Grand Prize Winner, receiving a cash prize of ₦1 million and two brand-new laptops.
Peak Milk, a brand of FrieslandCampina WAMCO Nigeria PLC rounded off its 2026 Back-to-School campaign, tagged “Back to School with Peak Love” in an experiential and consumer engagement event at the National Theatre, Iganmu, Lagos, bringing together thousands of children and families for a day of games, entertainment, learning and exciting rewards ahead of the new school year.
The event provided a memorable finale to the campaign, which celebrates the love and commitment parents put into preparing their children for a new academic session. At the National Theatre, children participated in a range of mind-building interactive games and engagements, with winners taking home exciting gifts and cash prizes.
The event was hosted by popular Nigerian content creator and media personality Enioluwa Adeoluwa, who kept the children engaged throughout the experience. Also in attendance were notable personalities and creators including Dr. Adefunke Arowolo and the Ikorodu Bois, adding to the entertainment and excitement of the day.
Beyond the games and entertainment, the experience reinforced Peak Milk’s role in nourishing families as they prepare for the school year. Children and parents had the opportunity to engage with the brand in a fun and interactive environment, while learning more about the different ways milk can be enjoyed as part of meals and occasions.
Speaking on the conclusion of the campaign, Marketing Manager, Peak, Omolara Banjoko, said: “Back-to-school is a special period for families, and we wanted to end this campaign by creating an experience that children could genuinely enjoy and remember. Seeing thousands of children come together, participate in the mind building games and leave with exciting prizes was a great way to celebrate the love and preparation that parents put into getting their children ready for school.”
The Back to School with Peak Love” campaign also featured an in-store Spin & Win promotion across selected Modern Trade and neighbourhood proximity stores nationwide, giving shoppers opportunities to win rewards including school bags, lunch bags and a laptop. This culminated with a Mind Challenge where schools were asked to solve a problem in their community, develop a prototype of their solution with Peak packaging materials and present their solution through a two minutes pitch. The winning schools winning schools at 1st (Dairy Farm Senior High School Agege), 2nd (Vetland Junior Grammer School) and 3rd (Dominion High School) position respectively were all rewarded with Cash prizes and two laptops including Peak branded school back to school items and products.
For Brand Manager, Peak, Boluwatife Ayano, the final event brought the campaign thought to life by Peak showing love to the children and all schools that were present at the venue. “The Peak Love Back to School Experience gave us the opportunity to do exactly what the Peak Love Campaign hoped to achieve; bringing together thousands of children, creating excitement through games and entertainment, and rewarding participation with gifts and cash prizes. It was a great way to close a campaign centred on showing up for children as they begin a new school year’’, she added.
With the campaign now concluded, Peak Milk continues to reinforce its commitment to nourishing Nigerian families and celebrating the parents who consistently show love to their children preparing breakfast for them with Peak Milk