Tuoyo Erikowa, Lead, Digital Marketing, Media and Advertising at International Distillers Limited, has been named Digital Marketing Personality of the Year at the 2026 EDGE Awards, earning recognition for his contribution to the rapidly evolving digital marketing landscape.
Erikowa received the honour at the 14th edition of the prestigious awards organised by MARKETING EDGE on Friday, September 25, 2026, at Ten Degrees Event Hall, Billings Way, Oregun, Lagos.
The recognition came as marketing continues to move beyond traditional platforms, with digital media, social platforms, data and technology increasingly shaping how brands connect with consumers.
In his role at International Distillers Limited, Erikowa leads digital marketing, media and advertising, bringing together digital platforms and media strategies as part of the company’s broader efforts to engage consumers and build its brands.
His recognition formed part of a night that celebrated professionals and organisations making notable contributions across Nigeria’s marketing communications industry. The 2026 EDGE Awards was held under the theme, “Celebrating Excellence Beyond Borders.”
The award also underscores the growing importance of digital marketing leadership within Nigeria’s advertising and brand management ecosystem. As consumer behaviour continues to shift towards digital channels, professionals responsible for translating brand objectives into effective digital engagement have assumed an increasingly important role.
For Erikowa, the EDGE recognition represents a significant career milestone and a public acknowledgement of his work in digital marketing, media and advertising.
His emergence as Digital Marketing Personality of the Year places his contribution among the individual achievements celebrated at this year’s EDGE Awards, further highlighting the changing face of marketing in Nigeria.