In a bid to strengthen its leadership team and improve organizational efficiency, leading OOH organization, FPL Media, recently announced the appointment of Oluwatobi Dada as its Chief Marketing Officer.
In this role, she will further drive strategic planning, customer acquisition, and product innovation across markets where FPL has a presence nationwide. This announcement is timely as FPL seeks to consolidate on its rapidly growing portfolio in the OOH industry and maintain leadership in innovation development.
She brings on board an unblemished experience and track record of transformation across various industries.
She has over 15 years of industry-relevant experience across both client and agency environments having worked in various sectors such as banking, wellness, digital marketing agencies, and, most recently, media planning and buying.
With this strategic addition to FPL Media leadership. The company is further poised to consolidate on its superior service delivery to her restigious customers.