Author: Joshua Yusuf

As millions of Nigerians observe periods of fasting during Ramadan and the Lenten season, sleep experts and health professionals are emphasising the importance of quality sleep as a critical component of maintaining physical well-being, mental clarity, and productivity. Fasting is a deeply significant spiritual practice for both Muslims and Christians. During Ramadan, Muslims abstain from food and drink from dawn to sunset, while many Christians observe fasting and reflection during Lent. While these practices strengthen spiritual discipline and devotion, health experts note that maintaining adequate rest is essential to fully experience the physical and mental benefits of fasting. According to…

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, has been appointed as a jury member for the 2026 edition of the Native Advertising Awards, further reinforcing her rising influence in global marketing and brand communications. The Native Advertising Awards, organised by the Native Advertising Institute, recognise excellence and innovation in branded content, storytelling and digital advertising across the world. Ifada will join an international panel of senior marketing and media professionals responsible for evaluating entries from brands, agencies and publishers pushing the boundaries of creative brand engagement. Her appointment adds to a growing list of prestigious global judging roles that…

The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has announced three further Jury Presidents for the 2026 Awards. Together, they represent excellence in storytelling, craft, and impact across sport, film and healthcare: Entertainment Lions for Sport Shannon Washington | Chief Creative Officer and Managing Partner, 11 Ounces, Global Film Craft Pip Smart | Executive Producer and Partner, Revolver, Australia Pharma Tracey Brader | Chief Strategy and Innovation Officer, Remedy Edge, UK Shannon Washington A globally respected creative leader, Washington is known for shaping culturally resonant platforms at the intersection of sport, entertainment,…

Black At proudly announces the launch of Through Her Lens, a global initiative designed to reinforce, elevate, and advance women across the 38 subsectors of the creative industry. Rooted in the principles of the United Nations Sustainable Development Goal 5: Gender Equality, this initiative aims to address structural inequalities within the creative workplace while driving measurable global growth through action-oriented dialogue and strategic solutions. Through Her Lens seeks to move beyond conversations and toward tangible outcomes—amplifying women’s leadership in brand management, advertising, media, technology, film, music, design, and broader creative sectors worldwide. This initiative aligns with Black At’s recent membership…

FrieslandCampina WAMCO Nigeria Plc, makers of the leading Growing Up Milk brand in Nigeria, today announced a refreshed new pack design for Peak 456 Growing Up Milk. Specially formulated for children aged 4 to 6 years, the new packaging is designed to help Peak 456 stand out as a specialized milk product while maintaining all the trusted nutritional benefits, anchored by the brand’s powerful DHA Advantage, that Nigerian mums have come to rely on. The refreshed pack introduces a striking new look that includes a Descriptor ribbon clearly identifying the product as “Growing Up Milk,” the inclusion of the…

The Web Marketing Association has announced the selection of Anietie Udoh, Divisional Director of Marketing at Marketing Edge Publication Ltd, as a judge for the highly anticipated 2026 Internet Advertising Competition (IAC). The Internet Advertising Competition, established by the Web Marketing Association and first launched in 1999, is one of the internet marketing industry’s most respected award programmes, recognising outstanding online advertising achievements across industries and formats worldwide. Judges for the IAC are chosen for their deep professional expertise and a demonstrated mastery of creativity, innovation, and digital advertising excellence; qualities Udoh is well known for. The IAC Awards…

His appointment places him among a distinguished panel of global communications leaders entrusted with evaluating some of the most outstanding public relations and brand campaigns from across the EMEA region. The SABRE Awards, widely regarded as a benchmark for strategic communications excellence, celebrate campaigns that demonstrate superior achievement in storytelling, creativity and measurable impact. Udoh brings nearly two decades of experience in integrated marketing communications, public relations and journalism to the role. Over the years, he has built a strong international profile, serving as a global jury member for prestigious platforms such as the AME Awards and the Effie Awards.…

The Access Bank Lagos City Marathon 2026 concluded with notable recognition for Power Oil’s community-building approach, which saw the brand create, train, and support an exclusive running community from inception through race completion. Power Oil’s approach departed from conventional marathon sponsorship models. Rather than limiting involvement to branding and logistics support, the company invested in building a dedicated community of runners, providing professional training, nutritional guidance, and structured preparation over several weeks. The Power Oil Exclusive Running Community met weekly for guided training sessions, with professional coaches focusing on proper technique, injury prevention, and stamina building. A WhatsApp platform facilitated…

The CAPEX Story (Profit as Fuel): Without significant profit, the massive Capital Expenditure (CAPEX) required to maintain and expand the network amidst 2025’s inflation would be mathematically impossible. A look at how N1.2 trillion cash flow is actively preventing network collapse and funding the 2026 Network Investment Roadmap. Grassroots & Social Impact: While navigating these economic headwinds, the MTN Foundation invested over N32.3 billion in the past 21 years. This funded critical medication across 49 Primary Healthcare Centres and equipped over 62,000 young Nigerians with digital skills, in 2025 alone. Democratizing Wealth on the NGX: As…

In a significant milestone that underscores her growing global influence, Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been appointed as a jury member for the 2026 SABRE Awards EMEA. The announcement places her among an elite group of leading brands and marketing communications professionals from across Europe, the Middle East, and Africa, who will evaluate hundreds of the year’s most compelling submissions. The SABRE Awards, known internationally for recognizing superior achievement in public relations and communications, draw entries from a wide range of sectors and disciplines, setting a high bar for creative excellence and strategic impact.…