Author: Joshua Yusuf

Across Nigeria’s open markets, kiosks and neighbourhood shops, small business owners remain the engine room of the economy, yet many are trapped in a cycle of low margins, weak visibility and declining customer trust. Despite accounting for more than half of Nigeria’s Gross Domestic Product, most small and medium-scale enterprises (SMEs) earn less than $12,000 annually, according to industry estimates. It is this contradiction, high economic contribution, low financial reward, that a new technology platform, Pennyfy, is trying to address. Founded by Eyitayo A., alongside co-founders Stephen Chukwuma and Emmanuel Ibiang, Pennyfy positions itself as an AI-powered shopping assistant designed…

Ideas Origin Media has officially moved to its new creative space in Lagos, marking a significant milestone in the agency’s growth journey and reinforcing its commitment to excellence, innovation, and culturally grounded brand building. Speaking at the opening, the Chief Executive Officer of Ideas Origin Media described the new facility as “more than a physical expansion, but a strategic investment in how ideas are conceived, refined, and executed.“ “This creative space represents our belief that great ideas do not happen by accident. They are the result of clarity, collaboration, and context,” the CEO said. “Here, brands can access solutions that…

What does N32.3 billion actually look like? To some, it is a massive figure on a balance sheet, but the reality is better reflected in the 12,426 safe deliveries in rural clinics and the 71 female entrepreneurs who now have the equipment needed to scale their operations. With the release of the 2025 Impact Snapshot, these figures highlight a story of resilience and a deep-seated belief in Nigeria’s potential. In 2025, the Foundation moved beyond advocacy to direct delivery, donating NGN139 million in medications to 49 Primary Healthcare Centers. This contribution supported over 448,000 clinic attendances, ensuring that mothers,…

Simba Group, the exclusive distributor of TVS Tricycles (popularly known as Keke) and motorcycles in Nigeria, has entered into a strategic partnership with LAPO Microfinance Bank to unlock wider access to asset-backed financing for hardworking Nigerians who depend on tricycles and motorcycles for their livelihoods. Renowned for its commitment to quality, durability, fuel efficiency, and a robust nationwide after-sales network, Simba Group is partnering with one of Nigeria’s largest and most trusted microfinance institutions to make vehicle ownership more attainable for individuals, micro-entrepreneurs, and small businesses across the country. Together, both organizations are driving financial inclusion and empowering more Nigerians…

For much of the last two decades, African communicators had been preoccupied with visibility. The goal was to be seen, heard, and sometimes acknowledged by global platforms that defined excellence elsewhere. In recent years there’s been a shift from seeking visibility to authority, and few careers illustrate this trajectory more clearly than that of Anietie Udoh. The Divisional Director of Marketing at Marketing Edge Publications Limited, Anietie has spent nearly the same time operating across journalism, public relations, and integrated marketing communications. His professional journey mirrors a transition within African communications from narrating brand stories to interrogating the standards by…

For Emuobosa Patience Ojoboh, geology is not just about rocks beneath the surface, it is about people, water, and the long-term sustainability of communities living in energy-producing regions. As an undergraduate geoscience student in Nigeria, Ojoboh carried out field-based research that addressed a pressing but often overlooked challenge in the Niger Delta: the vulnerability of shallow groundwater systems in oil-producing communities. Her work focused on the Warri–Sombreiro depositional environment, a region where residents rely heavily on groundwater for drinking, domestic use, and agriculture, even as industrial activity, waste disposal, and rapid urbanization increase contamination risks. Working directly in the…

Renowned Nigerian artist and social innovator, Adetunwase Adenle, a four-time Guinness World Record holder, has unveiled an art-driven climate and social impact initiative honouring 222 journalists and anchors of CNN for their role in exposing modern-day slavery, human trafficking and human rights abuses across the world. The initiative, unveiled in Lagos to mark this year’s My Freedom Day, is being delivered through the Slum Art Foundation with the support of the Lagos State Government and private sector partners. It features 222 hand-crafted collage portraits produced entirely from discarded magazines, using waste materials to tell stories of freedom,…

Nigeria’s leading dairy brand and the Official Milk of the Super Eagles, has successfully concluded series of watch parties and bar activations across major cities during the just-concluded Africa Cup of Nations (AFCON), celebrating the Super Eagles’ impressive campaign and bronze-medal finish. Football, Nigeria’s most beloved sport, once again demonstrated its unique ability to unite the nation. Throughout the tournament, Peak brought fans together in vibrant, high-energy spaces where Nigerians gathered to cheer, celebrate, and relive every defining moment of the Super Eagles’ journey. The watch parties reinforced Peak’s role as both the emotional and nutritional fuel behind Nigeria’s enduring…

Amid warm handshakes, shared memories and renewed optimism, the Business Club Ikeja (BCI) marked a defining moment in its history as it celebrated 30 years of existence with a New Year Get-Together that blended celebration with purpose. Held at the BCI Club House on Hakeem Balogun Street, Alausa, Ikeja, the milestone event brought together business leaders, professionals, entrepreneurs and industry stakeholders, all united by a shared belief in the power of collaboration, resilience and community-driven growth in Nigeria’s challenging business environment. Three Decades of Business Fellowship and Impact The celebration, which doubled as BCI’s 2026 New Year Get-Together, reflected three…

Peak Milk, Nigeria’s leading dairy brand, has reaffirmed its commitment to nourishing families and creating memorable festive moments with its 2025 Christmas campaign, tagged “Enjoy Christmas At Its Peak.” The campaign brought the true spirit of Christmas to life by celebrating togetherness, generosity, and the simple joys that unite Nigerian households during the holidays. Building on the success of previous festive initiatives, the campaign was designed to encourage families to start each celebration day with a nourishing Peak breakfast, setting the tone for meaningful connections, shared laughter, and cherished memories throughout the season. “After navigating another eventful year, we wanted…