Author: Yusuf Joshua

The collaboration was officially launched in the Federal Capital Territory, where CREDICORP, in partnership with Gamma Mobility, Sub-city handed over a fleet of “TVS King Deluxe Plus” Tricycles (popularly known as Keke), alongside certificates of proficiency, to women trained by Simba TVS as professional riders under the Queen Riders initiative. The Programme is designed to expand access to consumer credit while accelerating women’s participation in Nigeria’s commercial transport sector. Speaking on the Programme, Simba TVS management emphasised that the company intentionally prioritises women due to their critical role as drivers of economic growth. The Queen Riders Programme was described…

Pennyfy Targeting Small Business Owners: Restoring Trust in Commerce and Empowering Small Businesses Through Technology Across markets in Nigeria, commerce is full of energy, ambition, and daily struggle. Small business owners struggle to earn fair profits in a system that rarely works in their favor. This ongoing imbalance has left both sides frustrated. Despite contributing about 57% of Nigeria’s GDP, most small businesses make less than $12,000 in annual profit. On the other hand, customers face the daily burden of fluctuating prices, unreliable products, and little accountability. Pennyfy is an AI-powered shopping assistant designed to bring fairness, transparency, and community…

Intercontinental Distillers Limited (IDL), a leading force in Nigeria’s beverage industry and makers of Confam Bitters and Teezers, has reinforced its commitment to cultural development and creative expression by sponsoring the maiden edition of the Warri International Film Festival (WARRIFF), held in Warri, Delta State. The landmark festival attracted filmmakers, creative professionals, policymakers, and film enthusiasts from across the country, offering a vibrant platform to celebrate storytelling, cinematic excellence, and emerging talents. Activities at the event included film screenings, keynote sessions, awards presentations, and high-level networking, firmly positioning Warri as a rising hub for film and creative arts in the…

Nigeria’s leading dairy brand and the Official Milk of the Super Eagles, has announced an exciting series of premium watch parties and bar activations across major cities for the Africa Cup of Nations (AFCON). These events aim to bring fans together in vibrant, high-energy environments, reinforcing Peak’s role as both the emotional and nutritional fuel behind Nigeria’s enduring football passion. Football is Nigeria’s most watched sport, with more than 60 million fans tuning in whenever the Super Eagles take the field. The AFCON tournament is a moment of national unity, where families, friends, and communities gather to refresh, cheer, celebrate,…

The Peak Breakfast Café is back, and this year, it is bigger, brighter, and more exciting than ever. The Breakfast Café, Peak Milk’s signature experiential platform, brings the brand to life through real Nigerian morning moments filled with great food, fun, and connection. Since its launch in 2022, the Peak Breakfast Café has become a favourite nationwide, showing how Peak Milk’s rich, creamy taste and quality nutrition help Nigerians start their day strong. It’s more than just an activation; it is a celebration of nourishment and community spirit. The 2025 edition kicked off in October and has already brought joy…

As Brand Manager for the Snacks Category at UAC Foods Ltd, Afolayan has consistently blended creativity, strategy, and culturally resonant storytelling to redefine how consumers engage with some of the country’s most iconic snack brands. Afolayan holds a Bachelor’s degree in Business Education from Ekiti State University, an Advanced Certificate in Brand Management from the Brand Management Academy (BMA), and a Digital Marketing certification from HubSpot Academy. These qualifications have underpinned her ability to combine analytical insight with innovative brand execution. At UAC Foods, she has been at the forefront of several high-impact initiatives. Notably, she led the “Grab…

Ayo Awosika has been named the Most Outstanding Chief Commercial Officer of the Year (FMCG) by Brandcom, recognising his exceptional leadership and strategic impact in Nigeria’s fast-moving consumer goods sector. With over 13 years of experience spanning business strategy design, go-to-market development, commercial leadership, and distributor management, Ayo has consistently delivered outstanding results across global and multinational organisations. Currently the General Manager, Commercial at UAC Foods Ltd, he oversees both Sales and Marketing, driving the company’s commercial strategy and strong market performance. He is widely credited as the driving force behind UAC Foods’ successful product innovations and launches, including…

Nigeria’s business landscape is embracing the digital revolution, with industry experts and thought leaders gathering at the Digital Growth Summit to discuss the future of digital marketing in the country. The summit, held in collaboration with Intense Group and Leadway Group, highlighted the importance of digital transformation, data-driven decision-making, and customer-centric strategies in driving business growth across various sectors. Leye Makanjuola, CEO of Intense Group, emphasized the need for businesses to be data-focused. “The biggest mistake is not being data-focused… You need to know how much you’re putting into it and how much you expect digital to bring out of…

Like a diamond that shines bright no matter where it is placed, Anietie Udoh’s brilliance has continued to illuminate the marketing landscape with a radiance that refuses to be dimmed. Excellence always finds expression, and his dedication to his craft keeps speaking loudly across borders. He has become a light on a hill, visible to all, a beacon of inspiration for peers and institutions across continents. Now, in yet another compelling affirmation that true greatness cannot hide, he has been crowned Marketing Advocate of the Year at the 14th Marketing World Awards, held on November 27th at the Labadi Beach…

The Society for Corporate Governance Nigeria (SCGN) held its 2025 President’s Dinner and Induction Ceremony on Tuesday, November 25, 2025, in Victoria Island, Lagos. The event brought together board members, senior executives, policymakers, investors, governance professionals, and partners to discuss corporate governance practices in Nigeria and beyond. This year’s event, brought together board members, senior executives, policymakers, investors, governance professionals, and partners The event brought together board members, senior executives, policymakers, investors, governance professionals, and partners for an evening dedicated to recognition, honouring excellence and the induction of new members. Honouring Outstanding Governance Leaders A major highlight of the…