Author: Yusuf Joshua

Nigeria stands at a defining point in the evolution of the global creative economy. The country’s communications and advertising sector, valued at roughly $725 million in 2023, continues to expand, driven by digital adoption and the rise of a young, connected population. For communications professionals in Nigeria to stay competitive in today’s global creative economy, they must rethink their role from that of tactical service providers to become strategic and influential partners who shape not just culture but policy and business outcomes. Too many Nigerian agencies and practitioners still approach PR, advertising, and marketing as a function of output: produce…

The honour recognises outstanding women who have made a measurable impact in brand strategy, innovation, and leadership within Nigeria’s marketing and communications industry. Olanipekun’s inclusion follows a rigorous, data-driven evaluation by WIMCA, which assessed nominees on performance, industry influence, measurable brand growth, and peer feedback. Her recognition highlights a career defined by strategic thinking, creativity, and consistent results at Mouka — one of Nigeria’s leading consumer brands. Reacting to the honour, Olanipekun said: “This recognition is deeply meaningful because it reflects the teamwork and intentional effort behind every strategy we deliver at Mouka. Being selected through such a detailed process…

WIMCA Honours Maureen Ifada Again for Excellence in Marketing Leadership FrieslandCampina WAMCO’s Marketing Director, Maureen Ifada, has again been recognised among WIMCA’s Top 50 Most Influential Women in Marketing and Communications in Nigeria, marking her second consecutive appearance on the prestigious list. The honour, organised by Brand Communicator Magazine through the Women in Marketing and Communications Conference and Awards (WIMCA), celebrates women shaping Nigeria’s marketing and communications industry through innovation, leadership, and excellence. With over two decades of experience, Ifada has distinguished herself as a trailblazer in strategic brand building. She joined FrieslandCampina WAMCO…

Celebrations, a brand rooted in helping people express their hearts through gifts and meaningful gestures, is making waves with Project Advance, its flagship sustainability initiative designed to uplift female entrepreneurs and build stronger, more connected communities. At the heart of Project Advance is a simple but powerful belief: when women rise, communities thrive. With this guiding principle, the initiative provides women-owned small businesses with access to vital resources, expert mentorship, and real-world market opportunities. it’s a movement, grounded in Celebrations’ mission and aligned with the United Nations Sustainable Development Goal 8: Decent Work and Economic Growth. Since its launch, Project…

Anietie Udoh has been honored with the prestigious title of Nigeria’s Digital PR Ambassador, a recognition that celebrates his outstanding contributions to the country’s digital public relations landscape. In addition, this remarkable achievement adds yet another colourful feather to his already trailblazing cap, symbolizing a career defined by brilliance, innovation, and impact. As the applause filled the hall during the 10th Nigeria Digital Public Relations Summit, it was more than an award moment. Indeed, it was a standing ovation for excellence, integrity, and the enduring influence of a man whose works continue to shape the very fabric of Nigeria’s marketing…

Founding President of the Society for Corporate Governance Nigeria (SCGN), Prof. Fabian Ajogwu has lauded the Society’s two-decade journey of promoting ethical leadership and corporate accountability, describing its members as “walking classrooms” of integrity and responsibility. Ajogwu gave the commendation in his goodwill message during the Society’s 20th Anniversary Gala and Corporate Governance Awards held in Victoria Island, Lagos. The 20th Anniversary Gala featuring the maiden Corporate Governance Awards segment spotlighted institutions and individuals whose exemplary leadership, commitment to transparency, accountability, and innovation continue to redefine governance standards across sectors. In furtherance of its 20th Anniversary of corporate governance, SCGN…

The Centre for Public Sector Governance (CPSG) has announced its first-ever virtual symposium, set for Thursday, October 23, 2025, with the theme: “Reimagining Public Sector Boards: Global Insights for Africa’s Transformation.” The symposium builds on CPSG’s momentum from last year’s successful inaugural conference in Abuja, which focused on strengthening leadership and ethics within public sector institutions. This time, the Centre is going virtual to attract a wider audience—giving policymakers, governance experts, academics, and citizens from Nigeria, Africa, and beyond the chance to participate in an open, globally connected dialogue. The event will feature a lineup of distinguished speakers and thought…

Leading mattress and bedding company, Mouka, is proud to announce that it has been awarded the prestigious title of “Outstanding Foam Brand of the Decade” at the 2025 Marketing Edge Awards, held on Friday, September 26, at the Balmoral Event Hall, Sheraton Hotel, Ikeja, Lagos. This significant honour, presented by Marketing Edge, Nigeria’s foremost brand-focused publication, is a resounding recognition of Mouka’s decade-long industry leadership, brand equity, and innovation in its sector. According to Marketing Edge, the award celebrates Mouka’s “consistently rising brand equity and sterling performance in the sleep industry of Nigeria over and above its peers” during the…

The Society for Corporate Governance Nigeria (SCGN) marked a major milestone with the celebration of its 20th Anniversary Gala and Corporate Governance Awards, held in Victoria Island, Lagos. The event was an evening of elegance, reflection, and recognition, honouring two decades of SCGN’s unwavering commitment to promoting ethical leadership and governance excellence in Nigeria. The Gala brought together distinguished leaders, Fellows, and members of the Society to commemorate SCGN’s journey, reflect on its impact, and celebrate the milestones that have shaped its evolution over the years. Beyond the celebration, the Maiden Corporate Governance Awards segment spotlighted institutions and individuals whose…

The Society for Corporate Governance Nigeria (SCGN) has reiterated the need for stronger ethical leadership and institutionalised governance reforms across Nigeria’s public and private sectors. This call was made during the 20th Anniversary Corporate Governance Conference held in Lagos, themed “Strengthening Ethical Governance in a Disrupted World: Reflection of Governance Journey for a Sustainable Future.” held on the 9th of October, 2025. The high-level gathering brought together industry leaders, policymakers, and governance experts who emphasised the urgency of embedding ethics, transparency, and accountability in organisational culture amid Nigeria’s rapidly evolving business landscape. In her keynote address, Dr. Omobola Johnson, former…