Author: Ifeanyi Dibia

Omolara Banjoko is a highly accomplished marketing professional recognized for her ability to deliver business growth and build strong consumer connections across diverse industries. With over a decade of experience spanning multinational corporations and high-growth local brands, she has consistently demonstrated expertise in brand strategy, portfolio innovation, and market expansion. She holds a Master’s degree in Environmental and Energy Engineering from the prestigious University of Sheffield, UK, and a Bachelor’s degree in Chemical Engineering from the University of Lagos. To complement her academic background, Omolara has also earned certifications in Marketing Analytics, Digital Media, and Plant-Based Nutrition, reflecting her commitment…

Anietie Udoh, Divisional Director of Marketing at Marketing Edge magazine, has been named a judge for the prestigious International Content Marketing Awards (ICMA) 2025, a global ceremony that celebrates the best in content marketing strategy, creativity, and execution. The ICMA brings together leading agencies and brands from across the world to showcase their most innovative campaigns, with industry experts like Udoh evaluating entries and recognising excellence. His appointment underscores his growing influence as one of Africa’s leading voices in marketing, communications, and brand strategy. “Anietie Udoh’s breadth of experience and proven ability to build impactful brands made…

FrieslandCampina WAMCO Nigeria PLC, Nigeria’s trusted dairy company, today announced the launch of Peak Dairy Creamer, an innovative new product designed to transform ordinary tea and coffee into extraordinary experiences. Made from high-quality skimmed milk, Peak Dairy Creamer delivers perfect blend with no lumps, Tasty for tea, Good for coffee. What makes this product different from others is the inclusion of dairy which provides more protein intake and non-dairy creamers thus, making the Peak Dairy Creamer fit into our purpose of nourishing Nigerians with quality dairy nutrition while strengthening our portfolio with a more accessible offering to Nigerians. Crafted from…

The Divisional Director of Marketing at Marketing Edge magazine, Anietie Udoh, has added another global feather to his cap with his appointment as a Juror for the International ECHO Awards 2025. In a formal message sent by Agustina Pasos, on behalf of the ECHO Awards committee, she welcomed Udoh to the jury panel, saying: “We’re thrilled to inform you that you’ve been selected as a Juror for the International ECHO Awards 2025! Your role will be to help us identify the best data-driven marketing campaigns from around the world. We’re excited to have your perspective on board.” The International…

In its continued commitment to promoting academic excellence and the role of quality sleep in student performance, Mouka, Nigeria’s leading mattress and bedding brand, has announced the rollout of the 6th edition of the Mouka Award for Excellence. This initiative, birthed in 2020 under Mouka’s fifth CSR pillar, “Skills for Life,” seeks to recognise the best graduating students across Nigerian universities, while advocating the importance of quality sleep in achieving academic distinction. Past recipients of the Mouka Award for Excellence include reputable institutions such as Nile University of Nigeria (Abuja), Covenant University (Ogun), Achievers University (Owo), and Elizade…

Elizade JAC Motors has announced the appointment of award-winning comedian and content creator, Maryam Apaokagi-Greene, popularly known as Taaooma as its first-ever brand ambassador. The landmark partnership underscores Elizade JAC’s bold new marketing direction, blending innovation, creativity, and cultural relevance to strengthen the brand’s footprint in Nigeria’s automotive market. Speaking at the unveiling ceremony, Mr. Demola Ade-Ojo, Managing Director/CEO of Elizade JAC Autoland Limited, emphasized the significance of the partnership. “This is the first time Elizade JAC is engaging a brand ambassador. Historically, we have relied on our reputation as a trusted household name in the automobile industry. However, Taaooma’s…

Three Crowns, Nigeria’s leading milk brand from FrieslandCampina WAMCO, has officially flagged off the highly anticipated search for the 2025 Mum of the Year. This annual campaign celebrates and honors the invaluable roles mothers in Nigeria play in nurturing their families and promoting healthy nutrition. This year’s edition will once again spotlight exceptional mothers across the country, rewarding them with an all-expense paid getaway at the beautiful island of Zanzibar, Tanzania. The Marketing Manager, Three Crowns Milk, Chioma Otisi-Igwe, said “At Three Crowns Milk, we recognize that mothers are not just caregivers—they are the emotional and structural pillars of every…

HAVAS Africa today announced the launch of HAVAS Red Nigeria, expanding the global merged media agency’s presence in West Africa and further strengthening its position across the continent. This follows HAVAS Red’s initial expansion into South Africa in October 2023, Côte d’Ivoire in April 2024, and Kenya in July 2025. HAVAS Red is the global PR, social and influencer agency micronetwork of HAVAS renowned for its merged media model that integrates earned, social, experiential and content to help brands and businesses meet the people and audiences they want to reach in meaningful ways. Launched in 2019, with today’s announcement…

The administration of President Bola Ahmed Tinubu has appointed Peter Osarimen Ukhurebor, Founder and CEO of Black At, to the Council for Creative Technology Futures (CCTF) — a newly launched national body set up to drive innovation in Nigeria’s cultural and creative industries. The appointment, conveyed by Obi Asika, Director General of the National Council for Arts and Culture (NCAC), underscores the government’s confidence in Peter’s ability to help position Nigeria as a global leader where culture meets cutting-edge technology. The CCTF, approved by the Federal Ministry of Art, Culture, Tourism, and Creative Economy, will guide policy, strategy, and…

Dr. Ajiborode Abiodun – July 2025 Abstract Contemporary marketing environments demand sophisticated approaches to brand building that transcend traditional demographic segmentation strategies. This conceptual paper introduces the TSPR model encompassing Tribe, Story, Platform, and Ritual as a strategic framework for cultivating brand sacredness through community-driven engagement. Drawing from multi-year ethnographic research within archetypal consumer communities, this study examines how brands can achieve sacred status by fostering meaningful connections that embed them within consumer identities and routines. The framework challenges conventional demographic-based segmentation by emphasizing shared values, emotional narratives, interactive platforms, and ritualistic practices as foundational elements of enduring…