Author: Yusuf Joshua

Bitmovin and Akamai Technologies (NASDAQ: AKAM), the cybersecurity and cloud computing company that powers and protects business online, are proud to announce the upcoming launch of the next generation of Akamai Adaptive Media Player (AMP2), powered by Bitmovin. Officially launching on October 1, 2025, AMP2 brings a new standard in video playback performance, analytics, and device coverage – benefiting Akamai customers across over-the-top platforms, direct-to-consumer services, government agencies, and global brands alike to deliver exceptional viewing experiences at scale. “Adaptive Media Player 2 is an exciting evolution of our long-standing partnership with Akamai,” said Stefan Lederer, CEO and Co-Founder of…

nablet GmbH is known for highest-quality video transcoding and image processing SDKs and engines for many years. With mediaEngine, such codecs and wrappers are now available as a processing framework for Windows and Linux with a proper API. For the new product suite, x-dream-media required exactly such a framework – lightweight, but complete for file and stream processing. x-dream-media uses nablet mediaEngine as the default and core processing engine within its new product line, x-dream Media Suite. At IBC 2025, x-dream-media presents a first version of xTranscode – a new file transcoder, xIngest – a new file ingester and will…

OORO, the first monetised Arabic smart TV platform, is built by the region, for the region and powered by DTVKit, the global shared-source software community behind production-ready software for next-generation TV experiences. Elaraby Group, one of the largest consumer electronics manufacturers in the Middle East and Africa, and Ocean Blue Software (OBS), a trusted partner of the world’s leading Smart TV companies, recently announced the launch of OORO. OORO represents the next wave of consumer entertainment devices – spanning TVs, set-top boxes, and streaming sticks – designed around the unique needs of audiences across the Middle East and North Africa…

Omolara Banjoko is a highly accomplished marketing professional recognized for her ability to deliver business growth and build strong consumer connections across diverse industries. With over a decade of experience spanning multinational corporations and high-growth local brands, she has consistently demonstrated expertise in brand strategy, portfolio innovation, and market expansion. She holds a Master’s degree in Environmental and Energy Engineering from the prestigious University of Sheffield, UK, and a Bachelor’s degree in Chemical Engineering from the University of Lagos. To complement her academic background, Omolara has also earned certifications in Marketing Analytics, Digital Media, and Plant-Based Nutrition, reflecting her commitment…

Anietie Udoh, Divisional Director of Marketing at Marketing Edge magazine, has been named a judge for the prestigious International Content Marketing Awards (ICMA) 2025, a global ceremony that celebrates the best in content marketing strategy, creativity, and execution. The ICMA brings together leading agencies and brands from across the world to showcase their most innovative campaigns, with industry experts like Udoh evaluating entries and recognising excellence. His appointment underscores his growing influence as one of Africa’s leading voices in marketing, communications, and brand strategy. “Anietie Udoh’s breadth of experience and proven ability to build impactful brands made…

FrieslandCampina WAMCO Nigeria PLC, Nigeria’s trusted dairy company, today announced the launch of Peak Dairy Creamer, an innovative new product designed to transform ordinary tea and coffee into extraordinary experiences. Made from high-quality skimmed milk, Peak Dairy Creamer delivers perfect blend with no lumps, Tasty for tea, Good for coffee. What makes this product different from others is the inclusion of dairy which provides more protein intake and non-dairy creamers thus, making the Peak Dairy Creamer fit into our purpose of nourishing Nigerians with quality dairy nutrition while strengthening our portfolio with a more accessible offering to Nigerians. Crafted from…

The Divisional Director of Marketing at Marketing Edge magazine, Anietie Udoh, has added another global feather to his cap with his appointment as a Juror for the International ECHO Awards 2025. In a formal message sent by Agustina Pasos, on behalf of the ECHO Awards committee, she welcomed Udoh to the jury panel, saying: “We’re thrilled to inform you that you’ve been selected as a Juror for the International ECHO Awards 2025! Your role will be to help us identify the best data-driven marketing campaigns from around the world. We’re excited to have your perspective on board.” The International…

In its continued commitment to promoting academic excellence and the role of quality sleep in student performance, Mouka, Nigeria’s leading mattress and bedding brand, has announced the rollout of the 6th edition of the Mouka Award for Excellence. This initiative, birthed in 2020 under Mouka’s fifth CSR pillar, “Skills for Life,” seeks to recognise the best graduating students across Nigerian universities, while advocating the importance of quality sleep in achieving academic distinction. Past recipients of the Mouka Award for Excellence include reputable institutions such as Nile University of Nigeria (Abuja), Covenant University (Ogun), Achievers University (Owo), and Elizade…

Elizade JAC Motors has announced the appointment of award-winning comedian and content creator, Maryam Apaokagi-Greene, popularly known as Taaooma as its first-ever brand ambassador. The landmark partnership underscores Elizade JAC’s bold new marketing direction, blending innovation, creativity, and cultural relevance to strengthen the brand’s footprint in Nigeria’s automotive market. Speaking at the unveiling ceremony, Mr. Demola Ade-Ojo, Managing Director/CEO of Elizade JAC Autoland Limited, emphasized the significance of the partnership. “This is the first time Elizade JAC is engaging a brand ambassador. Historically, we have relied on our reputation as a trusted household name in the automobile industry. However, Taaooma’s…

Three Crowns, Nigeria’s leading milk brand from FrieslandCampina WAMCO, has officially flagged off the highly anticipated search for the 2025 Mum of the Year. This annual campaign celebrates and honors the invaluable roles mothers in Nigeria play in nurturing their families and promoting healthy nutrition. This year’s edition will once again spotlight exceptional mothers across the country, rewarding them with an all-expense paid getaway at the beautiful island of Zanzibar, Tanzania. The Marketing Manager, Three Crowns Milk, Chioma Otisi-Igwe, said “At Three Crowns Milk, we recognize that mothers are not just caregivers—they are the emotional and structural pillars of every…