Author: Yusuf Joshua

Marketing and media leader, Adeola Amosun, has been named one of Nigeria and the diaspora’s Top 50 Trailblazers shaping the future of Public Relations and Communications. The recognition, curated by GLG Communications in partnership with The Guardian Nigeria, celebrates individuals who are redefining how brands tell stories, engage audiences, and drive meaningful change through media and communication. With a career spanning more than a decade, Adeola has become one of the country’s most respected voices in marketing and media. He is currently the Group Media Manager at Tolaram, where he leads strategy and innovation across multiple brands. Over the…

New Mentorship Platform, BrandForge, Offers Deep, One-on-One Training for Professionals Seasoned brand strategist and marketing consultant, Dami Owolabi, has launched BrandForge, a professional mentorship and training platform designed to help marketers and entrepreneurs sharpen their strategic thinking, improve brand execution, and build lasting business impact. With over a decade of experience across Nigeria and the United Kingdom, Owolabi said the idea for BrandForge emerged from a recurring pattern he observed in the industry: brilliant minds struggling, not because of a lack of talent, but due to the absence of structured support and strategic clarity. “People aren’t short on ideas,”…

Mr. Udeme Ufot, Chairman of the Policy Innovation Centre (PIC), has praised the Lagos State Government for launching a strong plan to support women’s growth in business and the economy. He made these remarks at the launch of the Women’s Economic Empowerment Policy Roadmap held at the Shell Hall, MUSON Centre in Onikan, Lagos. Speaking on behalf of the Policy Innovation Centre, Mr. Ufot congratulated the state government and described the new policy as a big step toward building a fairer society where women are fully included in progress. “This is not just the start of a policy.…

Lush Hair Nigeria, one of the country’s leading beauty brands, has launched an inspiring CSR initiative aimed at empowering local hairstylists and uplifting communities—beginning with a deeply moving story from Warri, Delta State. The initiative was sparked during a recent visit to Warri by Lush Hair’s Brand Ambassador, the celebrated comedian and advocate Real Warri Pikin. While reconnecting with her roots in her former neighborhood, she crossed paths with a familiar figure from her childhood Aunty Rita, the hairstylist who had once styled her hair as a little girl. It was a bittersweet reunion. Real Warri Pikin found that Aunty…

Anietie Udoh, a respected creative marketing strategist and Divisional Director at Marketing Edge Nigeria, has called on African brands and agencies to embrace ethical storytelling as the foundation for impactful and globally competitive campaigns. In a recent interview granted as part of his role on the 2025 AME (Advertising & Marketing Effectiveness) Awards Grand Jury, Anietie emphasized that storytelling must go beyond entertainment and persuasion — it must reflect authenticity, cultural values, and social responsibility. “People love the stories, not just the ads. A well-crafted narrative is a good opportunity to create an emotional bond with the audience,” Anietie…

Ambassador Racheal Yedi, CEO of VH&M Travels, has been honoured with the Nelson Mandela Leadership Award of Excellence and Integrity by the West Africa Youth Council. The award, presented at a ceremony in Lagos, celebrates her remarkable contributions to youth empowerment, ethical leadership, and entrepreneurship across the continent. Yedi, a passionate advocate for young people, has used her platform in the travel and tourism industry to create opportunities for hundreds of African youths. Through Vhandm Travels, she has provided mentorship, skills training, and employment, helping young people turn their dreams into reality. Officials of the West Africa Youth Council praised…

Renowned Nigerian marketing strategist, Anietie Udoh, has been announced as a jury member for the 2025 edition of the Effie Awards South Africa. The appointment underscores his growing reputation as one of Africa’s leading voices in marketing effectiveness and strategic communications. The Effie Awards, hosted in South Africa by the Association for Communication and Advertising (ACA), is widely regarded as the global benchmark for excellence in marketing effectiveness. Themed “You Can’t Fake Real Impact” for 2025, this year’s awards will honour campaigns that combine powerful insights, bold creativity, and proven business results. Udoh joins a diverse panel comprising top professionals…

Marketing expert and communication strategist, Anietie Udoh, has been appointed as a juror for the 2025 edition of PR Power List, a prestigious recognition platform that celebrates top PR and communications professionals in Nigeria. The PR Power List is put together by GLG Communications and published by The Guardian Newspaper. It is released every year as part of the World PR Day celebration on July 16th. Anietie’s appointment as a juror shows the global trust and respect he has earned in the world of marketing and PR. With nearly 20 years of experience in journalism, public relations, and integrated marketing,…

X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative agency with established operations in Mozambique and a burgeoning presence in Portugal. The alliance signals a concerted effort to deepen service capabilities across the African continent and into key European markets, aiming to enhance cultural intelligence, creative output, and market penetration for a growing roster of international clients. The move comes as global advertising and marketing firms increasingly seek to expand their reach into emerging markets and diversify their cultural competencies. For X3M Ideas, a company ranked by the Financial Times as…

In a bold move set to reshape the future of digital transformation in Nigeria, Bytes Ahead Limited, a leading provider of digital process automation solutions, has officially announced its strategic partnership with airSlate, a global powerhouse in document management and workflow automation. This collaboration marks a monumental leap forward in Nigeria’s journey toward a paperless, agile, and efficient business ecosystem. A Partnership that Powers Progress airSlate, trusted by hundreds of organizations worldwide, has built a reputation for delivering robust, no-code automation tools that simplify complex workflows, eliminate bottlenecks, and improve compliance across industries. The suite includes: airSlate Workflow – A…