Omolara Banjoko, Marketing Manager at FrieslandCampina WAMCO, emerged as one of the biggest winners at the Marketing Edge Awards 2025, where she was honoured as Edge Outstanding Marketing Personality of the Year. The glamorous event, organised by Marketing Edge Magazine, took place on Friday, September 26, 2025, at the Balmoral Event Hall, Sheraton Hotel, Ikeja.
A dynamic and results-driven brand builder, Omolara has built a reputation for crafting strategies that fuel business growth while forging deep consumer connections. At FrieslandCampina WAMCO, she has played a pivotal role in sustaining Peak Milk’s market dominance and redefining Three Crowns as a household name. Her earlier work with Carex and Imperial Leather also underscores her ability to combine creativity with analytics to deliver strong results.
Speaking after receiving the award, Omolara expressed her gratitude. “This award is a huge honour. For me, marketing is about more than products—it’s about creating stories and experiences that connect with people in meaningful ways. I am deeply thankful to Marketing Edge for this recognition, and I see it as a call to continue raising the bar.”
Omolara’s professional journey began at the British Council Lagos before she joined PZ Cussons Nigeria Plc as a management trainee. It was there that she discovered her passion for marketing after a transformative brand strategy presentation ignited her career path. Today, with experience spanning the personal care, food and beverage, and nonprofit sectors, she is widely regarded as one of the brightest new-generation leaders in the marketing industry.
Her win at the Marketing Edge Awards 2025 not only celebrates her career achievements but also reinforces her standing as a visionary committed to delivering lasting value in business and society.