Author: Yusuf Joshua
In a resounding endorsement of visionary leadership and disruptive innovation in Nigeria’s Out-of-Home (OOH) advertising industry, Lanre Ashaolu, CEO of FPL Media, has been named OOH Player of the Year at the prestigious Industry Awards held on May 3rd, 2025, at the Civic Centre, Victoria Island, Lagos. This honour, presented during the high-profile ceremony that followed the Industry Summit held on May 2nd at CIBN House, Victoria Island—where Lampe Omoyele, CEO of Nitro 121, delivered a compelling keynote—celebrates Ashaolu’s relentless pursuit of excellence, groundbreaking contributions, and transformative leadership in the OOH sector. “This prestigious award is a testament to your…
For over 60 years, Gala Sausage Roll—Nigeria’s beloved No. 1 sausage roll—has done more than satisfy hunger. It has been a dependable companion to millions: from students and office workers to roadside traders and bus conductors. Every bite has fueled the daily grind of the Nigerian hustler. This Workers’ Day, Gala chose to give back—not with loud celebrations, but with a quiet act of kindness: free bus rides for everyday Nigerians. It was a simple gesture meant to bring a moment of ease to those who carry the nation on their backs. Across bus parks, social media, and radio airwaves,…
Day 2 of the MTN Champs Uyo Grand Final at the Godswill Akpabio Stadium continued to deliver excitement, with young athletes setting personal records and dazzling spectators with standout performances in track and field events. The championship, which brings together 2,187 competing athletes, will run until May 9. One of the standout performances came from Chukwuma Faith of Osadenis Mixed Secondary School, Asaba (Delta State), who sprinted to a new Personal Best of 12.08 seconds in a women’s junior U20 100m heat. After crossing the finish line with a clear lead, Faith stared in amazement at the race clock,…
Esosa Osagiede, Creative Director at Insight Publicis and a bold voice in global advertising, has been appointed as a juror in the Print & Publishing category at the 2025 Cannes Lions International Festival of Creativity. One of the most coveted honors in the global creative industry. This milestone marks yet another defining moment, as she continues to break boundaries and elevate African creativity on the world stage. From being the only West African selected for the prestigious Cannes See It Be It programme (a platform that spotlighted 15 exceptional women leaders in advertising from across the globe) in 2023. Esosa…
MTN Nigeria is set to bring its Go Make A Difference (Go M.A.D) campaign to Aba, Nigeria’s renowned enterprise hub, on Sunday, March 23, at Sugarland, Luxury City Hotel. This initiative continues MTN’s mission to inspire Nigerians to take deliberate steps toward community development and digital empowerment. Speaking with the press at the campaign launch, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, shared the inspiration behind the Go M.A.D initiative. “At MTN, we believe in driving progress, giving our customers the power to rise above challenges and create something extraordinary. The Go M.A.D campaign is rooted in the belief…
MTN Nigeria has reaffirmed its commitment to nurturing Nigeria’s future Olympians through the MTN Champs athletics competition, which kicked off its third season today in Benin City, Edo State. The telecommunications giant aims to revolutionise grassroots sports development in the country, providing a platform for young athletes to showcase their talents and potentially represent Nigeria on the global stage. Osaze Ebueku, Senior Manager, Go-to-Market at MTN Nigeria, emphasised the company’s long-term vision for the initiative. “Our message from day one has been clear. We’re building future Olympians for Nigeria,” Ebueku stated. He highlighted that MTN Champs is not just about…
Besides the religious obligation upon Muslims to fast during Ramadan, countless health benefits come with the one-month fasting period. Studies have shown immediate health benefits and significantly improved physical and mental well-being. These gains include weight management, blood cell regeneration, improved heart functions, and vascular well-being. Ramadan fasting certainly helps a Muslim faithful keep fit and healthy, and below are some associated health benefits. Improve Detoxification and Cardio-vascular functions Abstaining from eating and drinking for more than eight hours a day for 29 days is a great way to cleanse the human body and detoxify it from toxins. Fasting helps…
Olawande Meyungbo is a creative and results-driven Brand/Product Marketing professional with over eight years of experience collaborating with diverse specialists to plan, build, launch, and manage best-in-class campaigns and other marketing initiatives. With a strong foundation in brand management, marketing strategy, and data-driven decision-making, Olawande has successfully maximized product and brand marketing performance across multiple touchpoints. Known for executing impactful marketing campaigns, increasing brand awareness, and driving conversions, Olawande has consistently delivered results that align with strategic corporate objectives. Currently serving as the Media & Equity Manager at Promasidor Nigeria Limited, Olawande leads the development and execution of marketing communications…