Author: Yusuf Joshua
Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been named as a judge for the International Content Marketers Award 2025. This comes on the back of her recent recognition as Marketing Director of the Year at the 2025 Brand Handlers Awards and her earlier role as a judge at the Native Advertising Award 2025. Maureen began her career at FrieslandCampina WAMCO in 2003 as a management trainee in the Consumer Marketing Department. Through hard work and consistency, she grew within the company and joined the Management Team in February 2024. Over the years, she has led several successful…
The centerpiece of the XD motion booth will be the worldwide debut of the ARCAM 15. This new robotic arm is engineered for high-speed, precise performance, making it ideal for the dynamic environment of live broadcasting. The demo will feature the ARCAM 15 mounted on an X dolly, creating a 7th axis of motion that allows the arm to travel smoothly on straight or curved tracks. This powerful combination unlocks sweeping, cinematic shots and gives producers unparalleled creative freedom within the studio set. All robotic systems will be orchestrated by the updated version of the IO.BOT software, demonstrating its capacity…
CAERUS Technology, founded by award-winning disabled filmmaker Chris Lynch, proudly announces the international launch of CAERUS at IBC 2025 in Amsterdam. Named after the Ancient Greek God of opportunity, CAERUS represents a groundbreaking advancement, poised to transform the TV & Filmindustry, particularly for individuals with disabilities.Through the early stages of his career, Chris Lynch quickly realised that he could not authentically take on the role of DOP (Director of Photography) as he knew his disability was too restrictive in being able to get the types of shots that camera operators achieve by being able to move nimbly and at speed,…
global company that enables seamless multilingual communication, has announced ahead of the IBC 2025 conference (booth 5H49) that it has formed a new strategic collaboration with The IndiaToday Group (ITG), India’s most respected and pioneering news media conglomerate. Through this strategic partnership, CAMB.AI, which is building the world’s premier content localization infrastructure driven by AI-powered multilingual translation, along with ITG’s collaboration will become the first news media partnership of its kind globally. The two organizations will also collaborate in co-building cutting-edge language solutions for the conglomerate. This will allow ITG to expand its reach to both Hindi and regional language…
Israel Obatunde, Chief Executive Officer of Ideas Origin Media (IOM), has been announced as a panelist and facilitator at the prestigious African Beauty Summit Awards taking place on September 21, 2025, at The Assembly House, Norwich, United Kingdom. Since its inception in 2022, Ideas Origin Media has carved a niche as a creative powerhouse, disrupting the advertising and communications space with bold ideas and flawless execution. For Obatunde, this recognition is both a validation of his agency’s impact and an opportunity to share insights with global industry leaders. Speaking in a recent media interview, Obatunde highlighted some of…
a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced an expanded partnership with Hedge. OWC’s Innergize™ software is now integrated into Hedge’s flagship media management and backup application, OffShoot, delivering creative professionals faster, safer, and more reliable workflows. OffShoot is widely recognized as the industry standard for media offloading and backup. Built for macOS, it enables users to create multiple verified copies and archives from cards, drives, and other media simultaneously, with checksum verification to ensure absolute data integrity. With this integration,…
The Fraunhofer IIS experts for image coding and leading contributor to image coding standards such as JPEG 2000 and JPEG XS announced their partnership with ARRI, one of the international leaders in cameras and tools that expand creative possibilities for filmmakers and other content producers to the highest standard. “We are very excited to combine our know-how in efficient, near loss-less image compression with ARRI´s renowned capabilities in color science and cinematic image processing pipelines. This joint effort will lead to new implementations that focus on high-quality transport and storage of camera data for seamless workflow integration,” says Prof. Siegfried…
Facilis Technology, a leading international supplier of cost-effective, high-performance shared storage solutions for collaborative media production networks, announces support for Strada’s peer-to-peer file streaming software for use directly on Facilis HUB servers with optional GPU upgrade. The Strada software, called the Strada “Agent,” is supported on new and current generation Facilis HUB servers shipped since 2023. A product demonstration will be on display at this year’s IBC Convention in Amsterdam (September 12th – 15th). Facilis Technology develops turn-key servers, asset management, remote access software, and client-side caching to meet the demanding requirements of high-quality media production. Our advanced video…
Lagos, Nigeria: Up in The Sky, a standout creative agency, has been honoured for its exceptional creativity and innovation at the 2025 Summit Creative Awards. The short film, “Whispers in The Wires,” created for Paradigm Initiative, has captivated judges and earned a prestigious Gold award in Advocacy & Social Impact Messaging category. This latest achievement joins a string of accolades for their work with Paradigm Initiative, following a Bronze award for “Finding Diana” at the 2023 Summit Creative Awards. “This win is a huge testament to the Up in The Sky team’s dedication to brilliant storytelling and relentless pursuit of…
UWA is among the first organizations to integrate with Avid’s immersive SDK, pioneering a deep fusion between spatial audio production and Pro Tools workstations. This breakthrough significantly boosts the efficiency of spatial audio creation and output, delivering a truly immersive and lifelike audio experience. “The successful integration of Audio Vivid into the Pro Tools ecosystem marks an important milestone in advancing immersive audio technology from standard-setting to deep industry adoption. Through this in-depth collaboration with Avid, open technical architecture is combined with top-tier professional performance, setting a new global benchmark for immersive audio workflows. At the same time, it opens…