Author: Yusuf Joshua

Marketing expert and communication strategist, Anietie Udoh, has been appointed as a juror for the 2025 edition of PR Power List, a prestigious recognition platform that celebrates top PR and communications professionals in Nigeria. The PR Power List is put together by GLG Communications and published by The Guardian Newspaper. It is released every year as part of the World PR Day celebration on July 16th. Anietie’s appointment as a juror shows the global trust and respect he has earned in the world of marketing and PR. With nearly 20 years of experience in journalism, public relations, and integrated marketing,…

X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative agency with established operations in Mozambique and a burgeoning presence in Portugal. The alliance signals a concerted effort to deepen service capabilities across the African continent and into key European markets, aiming to enhance cultural intelligence, creative output, and market penetration for a growing roster of international clients. The move comes as global advertising and marketing firms increasingly seek to expand their reach into emerging markets and diversify their cultural competencies. For X3M Ideas, a company ranked by the Financial Times as…

In a bold move set to reshape the future of digital transformation in Nigeria, Bytes Ahead Limited, a leading provider of digital process automation solutions, has officially announced its strategic partnership with airSlate, a global powerhouse in document management and workflow automation. This collaboration marks a monumental leap forward in Nigeria’s journey toward a paperless, agile, and efficient business ecosystem. A Partnership that Powers Progress airSlate, trusted by hundreds of organizations worldwide, has built a reputation for delivering robust, no-code automation tools that simplify complex workflows, eliminate bottlenecks, and improve compliance across industries. The suite includes: airSlate Workflow – A…

Swan Natural Spring Water has unveiled its refreshed packaging, now proudly carrying the seal of endorsement from the Nigerian Medical Association (NMA). This marks a major milestone in the brand’s journey, strengthening its commitment to providing clean, safe, and naturally sourced hydration for Nigerians. The updated bottle design retains the elegance Swan is known for, while introducing a modern, sleek look that highlights the NMA seal—a symbol of health and safety from the country’s most respected medical body. According to Oluyemi Oloyede, Managing Director and CEO of UAC Foods, the endorsement represents more than just approval; it reflects the brand’s…

Today, Edelman Africa launched its Regional Advisory (ERA) team, comprised of senior industry veterans and communications advisors spread across North, East, West, Central and Southern Africa to assist existing and potential clients build their businesses and navigate the continent. This move, together with Edelman’s established network of vetted partners that span the entire African continent and offer on-the-ground tactical support across all 54 countries, positions Edelman Africa as the most connected communications advisory on the African continent and the leading provider of communications advisory across the regions. To build upon Edelman Africa’s already established teams in both Southern and East…

For the first time in the history of the LIONS Creators Forum, an African creator service agency will not just attend, but lead—and that agency is Woof Studios Africa, a rising powerhouse championing Africa’s boldest creators. This June, Woof Studios will take a multi-country delegation of top creative talent from Nigeria, Ghana, and South Africa to the iconic festival in Cannes, France. Billed for the 16th to 20th of June 2025 during the Cannes Lions Festival of Creativity, the LIONS Creators is a dedicated forum with a curated mix of exclusive learning and networking experiences for creators and those working…

L-R: Deji Ogeyingbo, Country Manager, Making of Champions (MoC); Ibe Etea, General Manager, Internal Audit & Forensic Services, MTN Nigeria; Elder Paul Bassey, Commissioner of Sports, Akwa Ibom State; Prof. Ubong Essien Umoh, Commissioner of Education, Akwa Ibom state; Emmamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria and Callima Inino, Regional General Manager, Operations – East, MTN Nigeria at the MTN Champs Season 3 Grand Final opening held at the Godswill Akpabio Stadium on Tuesday, May 9, 2025.The MTN Champs Season 3 grand final kicked off with a grand opening ceremony at the Godswill Akpabio Stadium, paying homage…

The MTN CHAMPS Uyo Grand Final concluded on May 9 at the Godswill Akpabio Stadium, marking the end of a four-day competition which brought together some of Nigeria’s most promising young athletes. The event, which attracted 2,187 athletes, culminated in the announcement of the Top 10 Most Valuable Performers (MVPs) from Uyo, a list that now completes the selection of 30 MVPs across this season. Uyo – Top 10 MVPs: 1.Abdulaleem Abdulsalam (Cadet): 100m GOLD, 200m GOLD, 4x100m GOLD 2.Ebimoboere Christopher (Cadet): 100m GOLD, 200m GOLD, 4x100m GOLD 3. Saviour Nnokama (Cadet): 100m Silver 4. Bernice Onoriode (Youth):…

Day 3 of the MTN CHAMPS Uyo Grand Final saw spirited competition as athletes took to the track in pursuit of glory. With teams, schools and states fiercely battling for dominance, it was Team MVP that rose to the occasion, delivering standout performances and setting the pace across multiple categories, with many of its athletes securing podium finishes that validated their selection for the event. Team MVP’s Cadet Girls made a bold statement early in the day, sweeping the 100m final in stunning fashion. Ebimoboere Christopher blazed to a personal best of 12.61s, leading teammates Ella Udumubrai and Jolaade…

Emeka Obia has been named Africa’s Young Adman of the Year at the prestigious Industry Awards 2025, hosted by The Industry newspaper. The highly anticipated ceremony took place at the Civic Centre, Victoria Island, Lagos, gathering top advertising and marketing professionals from across the continent. Obia, a rising force in Africa’s advertising landscape, was appointed Integrated Strategy Director for Central and West Africa at Publicis Groupe in 2023. Since assuming the role at the French multinational advertising and public relations firm, he has led strategic initiatives across 22 diverse markets, delivering integrated growth for major brands. “I’m deeply honoured by…