Author: Yusuf Joshua
Donatus Ukpai, Category Manager at Promasidor Nigeria Limited, is widely recognised as one of Nigeria’s most distinguished and impactful marketing professionals. This reputation was further strengthened in November 2025 when he was honoured with the **Outstanding Marketing Personality of the Year** award at the **Pan-African Marketing World Awards** in Accra, Ghana—an accolade that celebrates exceptional leadership and influence across the African marketing ecosystem. The continental honour recognises not only Donatus’ personal achievements but also his long-standing commitment to building strong, resilient, and culturally relevant brands within Africa’s highly competitive FMCG sector. His work reflects a rare ability to align…
Adeola Amosun, one of Nigeria’s most respected marketing and media professionals, has been honoured with Brands and Creative Industry Icon Award, in recognition of his sustained impact on brand building, media excellence, and creative effectiveness within the marketing ecosystem. The recognition celebrates not just recent accomplishments, but a career defined by depth, consistency, and influence – qualities that have positioned Amosun as a thought leader shaping how brands engage culture, media, and consumers in Nigeria and beyond. Currently the Group Media Manager at Tolaram and Publicity Director of the Advertisers Association of Nigeria (ADVAN), Amosun has played a pivotal role…
Power Oil has closed the year with a compelling example of insight-led brand activation. Through its Powering Love, Sharing Joy festive platform, the brand leveraged social media nominations to identify a community for impact. Bethesda School of the Blind emerged with the highest consumer engagement, guiding the brand’s activation choice. The resulting experience, a Certified Christmas aligned with Power Oil’s “Certified Healthy. Be Certified Fit” direction, saw the brand sponsor the school’s talent week, spotlighting creativity and empowerment. The initiative climaxed with the award of a one million naira cash prize to the winning talent. “By translating digital engagement into…
As the clock struck midnight on New Year’s Day 2026, Mouka, Nigeria’s leading manufacturer of mattresses, pillows and other bedding products, renewed its tradition of honouring families welcoming newborns into the world. This heartfelt initiative showcases Mouka’s unwavering commitment to enhancing lives by providing quality sleep from the very start. In a vibrant collaboration with public healthcare facilities across 15 states, including Lagos, Oyo, Imo, Rivers, Abia, Enugu, Akwa Ibom, Edo, Gombe, Kano, and Plateau, Mouka celebrated 71 precious babies born at the dawn of the New Year. Each family received an array of gifts, including the innovative Mouka Dreamtime…
Mouka, Nigeria’s leading foam and bedding manufacturer and a flagship indigenous brand within the Dolidol International Group, proudly announces that its Chief Commercial Officer, Oladimeji Adekunle Osingunwa, has been selected to receive the Creative & Branding Icon Award 2025 in recognition of his outstanding contribution to brand development and the evolution of Nigeria’s commercial landscape. The award, organised by Marketing Space, Nigeria’s foremost brands and marketing communications magazine and conveners of the Brand Handlers Summit & Awards, follows a rigorous evaluation by a distinguished panel of industry assessors. Mr. Osingunwa’s work was adjudged to be truly exceptional for its originality,…
Peak Milk’s celebrated Peak Breakfast Café activation has successfully concluded it nationwide tour, delivering nutritious breakfast experiences and culinary excitement to communities across Nigeria throughout October to December 2025. The 2025 Peak Breakfast Café represented Peak Milk’s most expansive experiential engagement to date, reaching retailers and shoppers across multiple key markets with an immersive breakfast experience whilst educating Nigerians on the power of starting the day with Peak. The tour made memorable stops in markets across the nation, including Sabo Ikorodu, Lagos, Baboko in Kwara, Agbeni Market in Ibadan, Upper Iweka in Onitsha, Rotobi, Ezukwu, Mile 3…
Hello mummy! Little ones bring endless joy, but sometimes, their tummies can get us worried – constipation, gas, maybe even a fussy eater on our hands. There might be a tiny army waiting to join the fight for your child’s happy gut: probiotics! These little superheroes live in your child’s digestive system, and they’re like good bacteria bodyguards, keeping the bad guys in check. If these tiny armies are probiotic, what then, is prebiotic? Prebiotic is simply food for probiotics. It enables healthy bacteria to thrive and starve off pathogenic bacteria. What’s the Big Deal About Gut Health? Your child’s…
Nigeria’s leading dairy brand, is once again bringing the warmth of the season closer to families with its 2025 Christmas Campaign themed “Enjoy Christmas at Its Peak.” Designed to awaken joy, celebrate togetherness, and inspire meaningful moments at the start of every morning, the initiative promises an unforgettable December for Nigerians everywhere. Speaking on the campaign, Boluwatife Ayano, Brand Manager, Peak Milk, said; “Christmas is that time of year when Nigerians slow down, reflect and draw closer to what truly matters—family, nourishment and gratitude. With this campaign, we want every home to feel seen, supported, and celebrated. A simple…
The collaboration was officially launched in the Federal Capital Territory, where CREDICORP, in partnership with Gamma Mobility, Sub-city handed over a fleet of “TVS King Deluxe Plus” Tricycles (popularly known as Keke), alongside certificates of proficiency, to women trained by Simba TVS as professional riders under the Queen Riders initiative. The Programme is designed to expand access to consumer credit while accelerating women’s participation in Nigeria’s commercial transport sector. Speaking on the Programme, Simba TVS management emphasised that the company intentionally prioritises women due to their critical role as drivers of economic growth. The Queen Riders Programme was described…
Pennyfy Targeting Small Business Owners: Restoring Trust in Commerce and Empowering Small Businesses Through Technology Across markets in Nigeria, commerce is full of energy, ambition, and daily struggle. Small business owners struggle to earn fair profits in a system that rarely works in their favor. This ongoing imbalance has left both sides frustrated. Despite contributing about 57% of Nigeria’s GDP, most small businesses make less than $12,000 in annual profit. On the other hand, customers face the daily burden of fluctuating prices, unreliable products, and little accountability. Pennyfy is an AI-powered shopping assistant designed to bring fairness, transparency, and community…