Author: Yusuf Joshua

As Brand Manager for the Snacks Category at UAC Foods Ltd, Afolayan has consistently blended creativity, strategy, and culturally resonant storytelling to redefine how consumers engage with some of the country’s most iconic snack brands. Afolayan holds a Bachelor’s degree in Business Education from Ekiti State University, an Advanced Certificate in Brand Management from the Brand Management Academy (BMA), and a Digital Marketing certification from HubSpot Academy. These qualifications have underpinned her ability to combine analytical insight with innovative brand execution. At UAC Foods, she has been at the forefront of several high-impact initiatives. Notably, she led the “Grab…

Ayo Awosika has been named the Most Outstanding Chief Commercial Officer of the Year (FMCG) by Brandcom, recognising his exceptional leadership and strategic impact in Nigeria’s fast-moving consumer goods sector. With over 13 years of experience spanning business strategy design, go-to-market development, commercial leadership, and distributor management, Ayo has consistently delivered outstanding results across global and multinational organisations. Currently the General Manager, Commercial at UAC Foods Ltd, he oversees both Sales and Marketing, driving the company’s commercial strategy and strong market performance. He is widely credited as the driving force behind UAC Foods’ successful product innovations and launches, including…

Nigeria’s business landscape is embracing the digital revolution, with industry experts and thought leaders gathering at the Digital Growth Summit to discuss the future of digital marketing in the country. The summit, held in collaboration with Intense Group and Leadway Group, highlighted the importance of digital transformation, data-driven decision-making, and customer-centric strategies in driving business growth across various sectors. Leye Makanjuola, CEO of Intense Group, emphasized the need for businesses to be data-focused. “The biggest mistake is not being data-focused… You need to know how much you’re putting into it and how much you expect digital to bring out of…

Like a diamond that shines bright no matter where it is placed, Anietie Udoh’s brilliance has continued to illuminate the marketing landscape with a radiance that refuses to be dimmed. Excellence always finds expression, and his dedication to his craft keeps speaking loudly across borders. He has become a light on a hill, visible to all, a beacon of inspiration for peers and institutions across continents. Now, in yet another compelling affirmation that true greatness cannot hide, he has been crowned Marketing Advocate of the Year at the 14th Marketing World Awards, held on November 27th at the Labadi Beach…

The Society for Corporate Governance Nigeria (SCGN) held its 2025 President’s Dinner and Induction Ceremony on Tuesday, November 25, 2025, in Victoria Island, Lagos. The event brought together board members, senior executives, policymakers, investors, governance professionals, and partners to discuss corporate governance practices in Nigeria and beyond. This year’s event, brought together board members, senior executives, policymakers, investors, governance professionals, and partners The event brought together board members, senior executives, policymakers, investors, governance professionals, and partners for an evening dedicated to recognition, honouring excellence and the induction of new members. Honouring Outstanding Governance Leaders A major highlight of the…

It has been a rolling season of recognition and responsibility for Anietie Udoh with his new appointment as the Out of Home juror for the 2025 Lagos Advertising and Ideas Festival Awards. Anietie Udoh’s year has unfolded like an unbroken chain of visibility, responsibility and rising influence across global and local creative landscapes. His calendar has taken him from European jury rooms to African awards panels, from national recognitions to international appointments, and now to another defining moment and that is his selection as a juror for the Lagos Advertising and Ideas Festival Awards in the Out of Home…

The Association of Advertising Agencies of Nigeria (AAAN) has announced that the 2025 LAIF Creative Conference will take place on Saturday, November 29, 2025, at the Lagos Marriott Hotel, GRA, Ikeja, Lagos running from 9:00 AM to 6:00 PM. This year’s edition marks a historic milestone, the 20th anniversary of the Lagos Advertising and Ideas Festival (LAIF) celebrated under the bold theme “20 Years of Crazy.” The conference will bring together leading voices from Nigeria, Africa, and the global creative industry for a full day of inspiring conversations on creativity, technology, culture and the future of brand-building. The LAIF Creative Conference will feature Keynote presentations from visionary leaders, Expert panel sessions on the future…

Tolulope Olanipekun, one of Nigeria’s most admired marketing leaders, has been named Marketing Amazon at the Nigerian Marketing Awards (NMA) 2025, further cementing her reputation as a top industry influencer. The honour was announced on Saturday during the high-profile ceremony attended by major agency executives, brand custodians, and marketing professionals. Olanipekun, Head of Marketing at Mouka Foam, was celebrated for her outstanding contributions to brand strategy, consumer engagement, and category-defining campaigns across multiple sectors. The latest recognition comes just months after she won Outstanding Marketing Personality of the Year 2025 at the Marketing Edge Awards, marking back-to-back achievements that…

Publicis West Africa (PWA) is proud to announce the official launch of Ghana’s first advanced Out-of-Home (OOH) measurement platform in partnership with global advertising technology leader Moving Walls. This groundbreaking initiative marks a new era in the country’s advertising industry, providing precise audience insights and measurable campaign effectiveness for brands and agencies. In today’s data-driven world, the ability to measure and analyse audience engagement is no longer optional, it’s essential. The new platform delivers real-time analytics, empowering advertisers to make smarter media planning decisions, optimize spend, and ensure accountability in OOH investments. “This partnership marks a major milestone in our…

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, has been named the Nigeria Marketing Amazon at the 2025 Nigeria Marketing Awards, adding yet another major honour to a year marked by exceptional professional recognition. Ifada, who has built a remarkable two-decade career in brand building and consumer marketing, is widely regarded as one of the most influential figures in Nigeria’s marketing landscape. Her leadership has strengthened the positioning of Peak, Three Crowns and other dairy brands, driving campaigns that resonate deeply with Nigerian households and reinforcing FrieslandCampina WAMCO’s dominance in the sector. This latest award joins an impressive list of…