Author: Joshua Yusuf

Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its decision to resign from the Airtel Nigeria account, effective immediately. This decision follows an extensive evaluation of the engagement, during which both parties were unable to reach an agreement on terms that appropriately reflect the scope of work and the value Insight Publicis brings to the partnership. While both organizations hold each other in high regard, the agency remains committed to engagements that align with its strategic priorities and industry benchmarks. “Our commitment to excellence necessitates that we engage in partnerships where there is mutual alignment on…

Peak Milk Set to Support Muslim Consumers Throughout the Holy Month with Nourishment and Community Engagement FrieslandCampina WAMCO, makers of Peak Milk, Nigeria’s leading dairy brand, today announced the launch of its 2025,”Share Goodness This Ramadan” programme of activities. The comprehensive line of activities will focus on nourishment, community support, and the spirit of sharing that defines the holy month. In preparation for Ramadan, Peak Milk has developed a robust outreach program to support Muslims across Nigeria with essential nutrition during the fasting period. The programme will reach over 50,000 consumers through activations in 100 mosques and 20 universities across…

Mouka, the market leader in Nigeria’s sleep industry, has joined the World Sleep Society, thousands of sleep health professionals and advocates worldwide in raising awareness of the importance of prioritising sleep health. This year, the company has partnered with the industry’s key opinion leaders, NSP, the Nigeria Society of Physiotherapy, and NAOMT, the National Association of Orthopaedic and Manual Therapists, to sensitise Nigerians on the pivotal role of sleep in well-being in line with the 2025 theme, “Make Sleep A Priority.” According to the World Sleep Society, scientific evidence proves good sleep promotes wellness and resilience, while poor sleep negatively…

This weekend, Benin City is set to experience a vibrant fusion of technology, entertainment, and culture as MTN Nigeria brings its Go MAD (Make A Difference) campaign to town this weekend, on Saturday March 15, at 360 Lounge, GRA, Benin. Here’s a sneak peek into the exciting activities you can look forward to: Immersive Tech Experiences: Get ready to dive into the future with augmented and virtual reality experiences that will transport you into new dimensions. This is your chance to explore how technology can inspire creativity and innovation. Traditional Edo Dance Performances: Celebrate the rich cultural heritage of Edo…

MTN Nigeria is set to bring its nationwide Go MAD (Make A Difference) campaign to Benin City on Saturday, March 15, at 360 Lounge, GRA. This initiative continues MTN’s mission of fostering community impact, digital empowerment, and cultural appreciation among Nigerian youth. The Benin event promises a vibrant blend of technology, entertainment, and culture. Attendees can look forward to augmented and virtual reality experiences, a flash mob, traditional Edo dance performances, interactive games, and inspiring real-life impact stories. Other highlights include Kahoot trivia games, a Go MAD puzzle, a pledge wall, and giveaways of MTN-branded merchandise and digital devices. Launched…

MTN Nigeria in partnership with the Lagos State Government has launched ‘MyLagosApp’ a digital platform set to transform urban living in Lagos. This innovative mobile application is a comprehensive hub for city dwellers and visitors, offering real-time updates on events, entertainment, hospitality, transport services and government-related payments. The launch event which held in Lagos on Thursday, March 13, welcomed the Executive Governor of Lagos State, Babajide Sanwo-Olu, who was represented by the Deputy Governor, Obafemi Hamzat, as the special guest of honour, reinforcing the government’s commitment to leveraging technology for enhanced city management and connectivity. Speaking on the significance of…

The grassroots athletics competition, MTN Champs, is set to return for its third season in 2025, with events scheduled across Benin City, Lagos, and Uyo. The initiative is designed to identify and support young Nigerian track and field athletes. At the press conference on Wednesday, March 12, 2025, the Executive Chairman of the Edo State Sports Commission, Hon. Desmond Amadin Enebulele, spoke on behalf of Senator Monday Okpebholo, the Governor of Edo State, saying, “His Excellency is deeply committed to grassroots sports development. One of his visions which he shared with me is to ‘go into the communities and local…

MTN Champs is back for its third season, and it’s already shaping up to be the biggest yet. As thousands of young athletes prepare to compete in stadiums across Nigeria, this track and field championship continues to redefine grassroots sports in the country. From its inception to the Olympic-level talents it’s producing, here’s a comprehensive breakdown of what MTN Champs is all about. 1. MTN Champs Was Launched In 2023 To Revive Grassroots Athletics in Nigeria MTN Champs began in 2023 as a collaboration between MTN Nigeria and Making of Champions (MoC), one of the country’s leading sports development organizations.…

In a heartwarming tale of love and technology, Endurance and Anna Peters, a popular influencer couple known as ‘Mr. & Mrs. Peters,’ have shared their unique digital love story. The couple met on Facebook, where Endurance’s generosity with data sparked not only conversations but also a lifelong bond. “She kept asking for data,” Endurance recalls with a laugh. “I decided to make a difference by marrying this girl. Let me benefit from this data.” According to the couple, this digital connection was facilitated by MTN’s reliable data services, which have been instrumental in fostering relationships and opportunities across Nigeria. Anna,…

For over a decade, Remita has shouldered a responsibility that few others could bear — carrying the financial burden of an entire nation. In a country as vast and complex as Nigeria, where administrative hurdles and economic challenges abound, Remita has been the steady hand guiding the flow of funds, ensuring that payments are made, revenues are collected, and government operations continue without faltering. Remita’s journey began as a payment platform, but its role has transcended beyond that of a mere service provider. It became a pillar of Nigeria’s financial infrastructure, a guardian of financial integrity, a catalyst for economic…