In a resounding endorsement of visionary leadership and disruptive innovation in Nigeria’s Out-of-Home (OOH) advertising industry, Lanre Ashaolu, CEO of FPL Media, has been named OOH Player of the Year at the prestigious Industry Awards held on May 3rd, 2025, at the Civic Centre, Victoria Island, Lagos.
This honour, presented during the high-profile ceremony that followed the Industry Summit held on May 2nd at CIBN House, Victoria Island—where Lampe Omoyele, CEO of Nitro 121, delivered a compelling keynote—celebrates Ashaolu’s relentless pursuit of excellence, groundbreaking contributions, and transformative leadership in the OOH sector.
“This prestigious award is a testament to your hard work, commitment and passion for excellence in the Out-of-Home industry,” noted the award organisers. “Your contribution has not only elevated the standards of the industry but has also inspired others to strive for excellence.”
Under Ashaolu’s strategic direction, FPL Media has rapidly evolved into one of West Africa’s most technologically advanced outdoor advertising firms. With state-of-the-art digital boards deployed across major cities and highways in Nigeria, the company has redefined audience engagement, precision targeting, and real-time brand storytelling in the outdoor media space.
Industry watchers have hailed Ashaolu as a trailblazer whose forward-thinking approach has disrupted the traditional OOH landscape. His emphasis on data integration, high-resolution LED technology, and location intelligence has not only driven FPL’s exponential growth but also influenced a new wave of innovation across the entire industry.
This award is the latest in Ashalu’s growing industry recognition. In 2023 he earned recognition as the Outstanding OOH Personality of the Year 2023 by MARKETING EDGE. These accolades speak to a consistent pattern of excellence and a bold vision that extends beyond conventional advertising.
Speaking after receiving the award, Ashaolu expressed gratitude to the organisers, his team at FPL, and industry peers: “This award is not just a personal achievement but a reflection of the incredible work our team at FPL Media has done in driving innovation, pushing limits, and transforming how brands connect with their audiences. We are committed to shaping the future of outdoor advertising in Nigeria and beyond.”
FPL’s network of digital billboards, renowned for their sharp visual clarity, smart programming, and strategic placement, has made the company the go-to partner for top-tier brands seeking visibility, flexibility, and impact in their outdoor campaigns.
As the Out-of-Home industry continues to embrace the digital revolution, Lanre Ashaolu’s leadership stands out as a beacon of progress—boldly navigating the intersection of creativity, technology, and business intelligence.
With this latest accolade, Ashaolu solidifies his position not just as a leader, but as a pioneer redefining what’s possible in the world of outdoor advertising.