Ideas Origin Media has announced the appointment of Oyekunle Oyefi as Business Lead and the confirmation of Tosin Oladipo as Head of Digital, reinforcing the agency’s commitment to strategic growth, innovation, and integrated marketing excellence.
With over a decade of experience across Oil & Gas, Banking, FMCG, and alcoholic and non alcoholic beverage categories, Oyekunle Oyefi joins the agency with a reputation for delivering bold, culturally relevant campaigns that drive visibility, engagement, and commercial impact across Nigerian and international markets.
His career journey includes key roles at BJ Bison, X3M Ideas, Enyo Retail & Supply, and Exposé Marketing, where he worked across diverse brands, audiences, and business challenges. Through these experiences, he built strong expertise in brand strategy, integrated campaign development, consumer engagement, experiential marketing, and commercial execution.
Known for translating business objectives into insight led marketing solutions, Oyekunle has consistently demonstrated a deep understanding of consumer behaviour and market dynamics, helping brands create authentic and meaningful connections with their audiences.
As Business Lead, Oyekunle will oversee strategic client relationships, business growth initiatives, and integrated campaign delivery while working closely with teams across the agency to ensure seamless execution and long term value creation for clients.
In the same vein, Ideas Origin Media has officially confirmed Tosin Oladipo as Head of Digital, following years of delivering impactful digital marketing solutions and driving measurable growth for brands and businesses.
With over 15 years of experience in marketing and communications, Tosin brings extensive expertise in digital strategy, project management, team leadership, and performance marketing. Over the years, he has worked closely with organizations and SMEs to develop data driven campaigns that strengthen brand visibility, increase customer engagement, and accelerate business growth.
His expertise spans social media marketing, email marketing, SEO, web development, and digital campaign optimization, with a strong focus on maximizing ROI and helping businesses scale sustainably in an increasingly digital marketplace.
Recognized for his hands on leadership style and strategic thinking, Tosin has successfully helped businesses improve market positioning, drive customer acquisition, and build stronger digital footprints across multiple industries.
As Head of Digital, he will lead the agency’s digital operations and innovation efforts, ensuring Ideas Origin Media continues to deliver forward thinking, performance driven solutions that meet the evolving needs of modern brands.
The appointments of Oyekunle Oyefi and Tosin Oladipo reflect Ideas Origin Media’s continued investment in top talent and its ambition to build a dynamic leadership team capable of delivering world class marketing solutions across traditional, experiential, and digital platforms.