Named for Frances Gerety, the Gerety Awards brings together a global jury to select the best in advertising from a powerful perspective. The awards celebrate campaigns that are not only award-worthy but resonate with the world’s most powerful consumers, recognising work based on a single criterion: the originality of the idea and the creativity of its execution.
The Humour category at Gerety celebrates the very best of funny advertising. Making people laugh is one of the most refined arts in entertainment, and humour remains one of the most effective ways brands connect with audiences in memorable and culturally relevant ways.
Votes from the Funny Women jury will be included alongside those of the global executive jury when determining the shortlist, which will be announced in early June.
Gerety co-founder Lucía Ongay said: “Humour has always been an important part of the Gerety winners showcase and we have seen some fantastic campaigns rewarded in this category over the years as humour takes back its prominent place in advertising. We are delighted to once again partner with Funny Women for this unique jury and to share the selected work with their audience.”
Founded in 2002, Funny Women is a non-profit organisation dedicated to empowering women from all walks of life using comedy and humour to build confidence, explore creativity and develop their own distinctive voices. The organisation has built an international reputation for championing female and non-binary comedy talent through its programmes, events and the annual Funny Women Awards.
Commenting on the partnership, Lynne Parker, founder and chief executive of Funny Women, said: “Comedy and humour are essential components of everyday life – it’s our superpower as human beings. Every form of culture, from books to film, theatre, media and politics, embraces humour. Above all we remember the funny stuff and humour sells.”
This year’s Funny Women humour jury is led by Lynne Parker, founder and CEO of Funny Women. She is joined by a diverse group of performers, producers and creative leaders including Monica Gaga, Robin Golinski and Kirstin Miller.
The jury also includes Val Troy, Tracey Barr and Carly Smallman, alongside Rachel Creeger, Ali Jay, Harriet Minter and Lauren Allpress.
Funny Women is also currently inviting participants to take part in its Glitter Challenge, a programme designed for people new to stand-up comedy that culminates in a live performance at the Edinburgh Festival Fringe in August 2026. The initiative forms part of the organisation’s wider Glitter Project, which focuses on creating inclusive spaces for women to explore creativity and confidence through comedy.
The Gerety Awards jury brings together leading creative voices from across the global advertising industry, with judges from more than 50 countries evaluating work based on a single criterion: the originality of the idea and the creativity of its execution.
Entries for the 2026 Gerety Awards are now open, with the standard deadline set for April 17. Agencies and brands have the opportunity to have their work judged by some of the industry’s most respected creative leaders and to contribute to global industry rankings.
About The Gerety Awards
Named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever”.
The Gerety Awards brings together a jury to select the best in advertising from a powerful perspective, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.
Enter the 2026 Gerety Awards:https://www.geretyawards.com/enter
Meet the 2026 jury:https://www.geretyawards.com/jury