Close Menu

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    MTN Powers the Ultimate Youth Link-Up with the Launch of Live It 100 Youth Campaign

    April 27, 2026

    The Macallan Unveils Timeless Collection In Abuja

    April 26, 2026

    Gerety Awards Sets Final Deadline of May 15 as Jury Insights and Global Screenings Bring the Industry Closer to the Work

    April 24, 2026
    Facebook X (Twitter) Instagram
    Market Tribe
    • Home
    • News
    • Interviews
    • Featured
    • Don’t Miss
    • Top Trending
    Facebook X (Twitter) Instagram YouTube
    Subscribe
    Market Tribe
    Home»News»69-Year-Old Nigerian Adventurer Completes Epic 40 Countries in 99 Days Power-Bike Ride for Boy’s Mental Health
    News

    69-Year-Old Nigerian Adventurer Completes Epic 40 Countries in 99 Days Power-Bike Ride for Boy’s Mental Health

    Ifeanyi DibiaBy Ifeanyi DibiaOctober 7, 2025No Comments3 Mins Read4 Views
    Share Facebook Twitter Pinterest Copy Link LinkedIn Tumblr Email
    Share
    Facebook Twitter LinkedIn Pinterest Email Copy Link

     

    In a monumental display of endurance and advocacy, 69-year-old Nigerian adventurer Ibi Sofekun, aka Firekiss, has completed his “Ride for the Boy Child” journey, covering 40 countries in 99 days across Europe and Africa on his power bike.

    The power bike rider rode into Lagos on Sunday, October 5, 2025, to a hero’s welcome, after embarking on this mission to shine a light on the mental health struggles faced by young boys.

    The journey, which began on June 28, 2025, in Dublin, Ireland, took Sofekun through diverse terrains and cultures, spreading a crucial message: “It’s okay to not be okay.” His advocacy campaign, inspired by Project HELP aims to encourage a global dialogue on providing better support systems for young boys.

    Sofekun emphasised the importance of nurturing boys to become emotionally intelligent and confident individuals.

    During a chat with press men on his arrival at the J. Randle Centre for Yoruba, Onikan, Lagos, on Sunday evening, Sofekun shared a harrowing revelation from his journey. “The ambassador in Rabat shocked me when the man said that in 2024 alone, on the Moroccan coastline, they fished out 10,430 bodies from the Mediterranean Sea, trying to cross into Europe. 10,000 plus in one year. It’s become a mental issue where young Africans think that success is only elsewhere.”

    Sofekun stressed that the problems of the world, such as gun crimes, knife crimes, extremism, and cults, are centered around men.

    “The question I ask is simple. I know so many men who are doing well in their lives. But the question is, which kind of boys grew into the kind of men that are doing all of these nasty things?” He emphasised the need for men to lead by example and for society to provide boys with hope and encouragement.

    Sofekun explained that Project HELP is an acronym that stands for “H” – Give young boys hope, “E” – Encourage them that it will be well with you, “L” – Leaders must lead by example, and “P” – Provide them with a sense of purpose. “Without being judgmental, they must have something to dream of,” he said.

    Documentarian and Project Manager, Uchechi Deborah Uchenna, who documented Sofekun’s journey, said, “This journey was never just about travel. It was about purpose, about shining a light on the boy child, about showing how one man’s vision can unite supporters from every walk of life.”

    She added, “When we talk about the mental health of the boy child in Africa, we are not just speaking locally. We are addressing a global crisis because when boys are silenced, men grow up broken, and humanity suffers.”

    Uchechi called on Nigerians to welcome Firekiss home and to join the movement to support the mental health of the boy child.

    “Let us permit our boys to feel, speak, and heal. Because when they rise, we all rise”, she said.

    The Homecoming event was attended by dignitaries, including Publisher Vanguard Newspaper, Mr Sam Amuka; Chairman Board of Trustees, Boys Scouts, Lagos, Sen. (Dr.) Bode Olajumoke and State Scout Commissioner, Lagos State Scout Council, Alhaji Adebesin Olohuntoyin Oyeyemi, as well as friends, family, and well-wishers, who came out to celebrate Sofekun’s achievement and to support the mental health cause. As Sofekun rode into Lagos, he rode for every boy who’s struggling, and for a future where men can heal and thrive.

    Sofekun’s remarkable journey showcases the profound impact of advocacy, proving that one person’s dedication can drive meaningful change. His fearless determination has inspired many, and his message is a powerful reminder of the importance of supporting the mental health of young boys.

    Follow on Google News Follow on Flipboard
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    MTN Powers the Ultimate Youth Link-Up with the Launch of Live It 100 Youth Campaign

    April 27, 2026

    The Macallan Unveils Timeless Collection In Abuja

    April 26, 2026

    Gerety Awards Sets Final Deadline of May 15 as Jury Insights and Global Screenings Bring the Industry Closer to the Work

    April 24, 2026
    Top Posts

    Zion Rufus champions Marketing Journalism as future of Content Marketing in the digital age

    February 27, 20241,755 Views

    Nigerian Women in Public Relations unveils speakers for the 2024 Experiencing PR Conference

    March 12, 2024126 Views

    PROPTECH LTD Launches New Digital Real Estate Brokerage Platform in Nigeria

    May 22, 202562 Views

    Pennyfy Steps In to Fix Trust Deficit, Expand Market Access for SMEs, Small Businesses

    February 7, 202637 Views
    Don't Miss

    MTN Powers the Ultimate Youth Link-Up with the Launch of Live It 100 Youth Campaign

    April 27, 2026

    The Gathering on 100 has officially concluded its pilot edition, closing out 100 continuous hours…

    The Macallan Unveils Timeless Collection In Abuja

    April 26, 2026

    Gerety Awards Sets Final Deadline of May 15 as Jury Insights and Global Screenings Bring the Industry Closer to the Work

    April 24, 2026

    Cannes Lions announces the Dan Wieden Titanium Lions and inaugural Creative Brand Lions Jury line-up

    April 24, 2026
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo

    Subscribe to Updates

    Get the latest creative news from SmartMag about art & design.

    About Us
    About Us

    Your source for the marketing & communication news.

    Email Us: [email protected]
    Contact: +1-320-0123-451
    Address: 8 Ebunoluwa Street. Bariga Road, Lagos

    Featured Posts

    Taiwo Disu awarded the Most Engaging Marketing Manager

    August 30, 2018

    Financial Inclusion: Expanding access to financial services through agent networks

    September 29, 2020
    Worldwide News

    Africa Must Lead, Not Hesitate in the Fourth Digital Revolution – MTN CIO

    February 16, 20260 Views

    How Lagos Creatives Can Unwind Intentionally After The Hustle

    April 13, 20260 Views
    • Home
    • About Us
    • Get In Touch
    © 2026 MarketTribe. All rights reserved.

    Type above and press Enter to search. Press Esc to cancel.