Lagos, Nigeria: Up in The Sky, a standout creative agency, has been honoured for its exceptional creativity and innovation at the 2025 Summit Creative Awards. The short film, “Whispers in The Wires,” created for Paradigm Initiative, has captivated judges and earned a prestigious Gold award in Advocacy & Social Impact Messaging category. This latest achievement joins a string of accolades for their work with Paradigm Initiative, following a Bronze award for “Finding Diana” at the 2023 Summit Creative Awards.
“This win is a huge testament to the Up in The Sky team’s dedication to brilliant storytelling and relentless pursuit of excellence,” Oje Ojeaga CEO and Chief Creative Officer. “The Summit Creative Award is a highly respected honour that recognizes the best creative work from small and medium-sized agencies worldwide and we are honoured to have won again there”
Speaking on the award win, ‘Gbenga Sesan, Paradigm Initiative’s Executive Director said, “This win is an excellent endorsement of our work at Paradigm Initiative. It also supports our vision of a digitally inclusive and rights-respecting world. For five years, we have been deploying strategic storytelling through our short films to reach a wider audience. Securing Gold at the Summit International Awards is heartwarming, as our latest short film, Whispers in The Wires, has made a significant impact. Wins like this continue to fuel our work, and we remain grateful for this recognition, as it demonstrates we are doing the right thing. We thank the film’s sponsors, Ford Foundation, Luminate and Wellspring Philanthropic Fund, for their generosity and support in bringing the film to fruition.
“Winning a Summit Creative Award signifies outstanding creative achievement. It’s an honor reserved for work that exemplifies excellence and innovation.” – Jocelyn Luciano, Managing Director, Summit International Awards. It celebrates inventive concepts and impactful communications that truly push the boundaries of creativity. The blind judging process, which involves a panel of international experts, ensures that recognition is based solely on the outstanding quality of the work.
Since its founding in 1994, the Summit Awards has celebrated excellence in creative, marketing effectiveness, and digital media through three annual international competitions. Winning a Summit Creative Award is a significant honour that signifies outstanding creative achievement and innovation. This year saw a record 3,800+ submissions from 21 countries
Up in The Sky has been a pioneering force since its start in 2016 and is continuing this legacy as it approaches its 10th anniversary in 2026. The agency has built an impressive legacy of winning creative and marketing effectiveness awards for a diverse roster of clients, including Arla Dano, Paradigm Initiative, and the Royal Diamond Orphanage at the Summit Creative and Marketing Effectiveness Awards.
Signed
Idiare Atimomo
Chief Operating Officer, Up In The Sky