Pennyfy Targeting Small Business Owners: Restoring Trust in Commerce and Empowering Small Businesses Through Technology Across markets in Nigeria, commerce is full of energy, ambition, and daily struggle. Small business owners struggle to earn fair profits in a system that rarely works in their favor. This ongoing imbalance has left both sides frustrated. Despite contributing about 57% of Nigeria’s GDP, most small businesses make less than $12,000 in annual profit. On the other hand, customers face the daily burden of fluctuating prices, unreliable products, and little accountability. Pennyfy is an AI-powered shopping assistant designed to bring fairness, transparency, and community back into commerce. It connects buyers and small vendors through a simple digital platform that promotes trust, efficiency, and shared benefit. For small business owners, Pennyfy provides a level playing field. With low commission fees, Delivery to customers, no subscription costs, and an intuitive dashboard that tracks performance and customer engagement, vendors can finally manage their operations with clarity and confidence. The platform also allows them to expand their business reach, connecting them with customers locally and internationally, especially in markets like Canada, where many small traders face similar struggles — from price competition to limited visibility. Yet beneath the surface lies a deeper challenge — a trust gap between customers and vendors. Shoppers often worry about being overcharged or shortchanged. Pennyfy’s core mission is simple: digitalise grassroots trade through technology and community, fostering trust within the trade ecosystem. In doing so, Pennyfy helps rebuild the bridge between buyers and sellers. Every interaction becomes transparent, every transaction fair, and every purchase traceable. As a business owner (small or medium) with a finished or unfinished product, you are encouraged to click here to sign up Pennyfy/Vendors. All vendors would need to verify themselves using a CAC number or NIN if their business is not registered. Pennyfy has the intention to support and service vendors by creating content to promote products and services, setting up a Google My Business page and Bing My Business for digital visibility.