MTN Nigeria brought its Go M.A.D (Go Make A Difference) campaign to Benin City at 360 Lounge in GRA on Saturday, March 15, with a fusion of inspiration, culture, and digital experiences.
The Go M.A.D campaign, which has journeyed through cities like Abuja, Enugu, Calabar, and Ibadan, is designed to celebrate and support Nigerians who are creating positive change in their communities. In Benin, the campaign stayed true to its mission, one of the most moving highlights at this event was the Icons of Impact session, where local changemakers shared their personal stories of transformation and service.
For local changemaker Princess Omoyemwen Adeyinka Afolabi, a sports enthusiast, life coach, and culture advocate, the MTN Go MAD (Go Make A Difference) message resonated with her journey. She’s proving that one smile, one act of kindness, and one person’s commitment to change can spark a ripple effect across an entire community. “Since 2006, I’ve been going into public schools, meeting students who can’t afford to dream big, let alone pay school fees. Sports gave me a future, and I knew I had to pass that on.”
From helping school children stay in school through mentorship and scholarships, to launching the A Child, A Skill Initiative, to founding the Edo Heritage Sports Festival and Carnival, her work blends education, sports, and cultural identity in a way that’s both inspiring and deeply impactful. Through the MTN Go MAD platform, her story shines a light on what it means to truly “make a difference” especially in tough times.
At the heart of her work is a simple philosophy: putting a smile on one child’s face can set off a ripple effect of hope, strength, and change, and MTN has remained a consistent supporter of her journey. Princess’s journey, amplified by MTN’s Go MAD campaign, is a reminder that the most powerful changemakers don’t always start with grand gestures, they start with heart.
MTN’s Go MAD campaign has already been activated in Abuja, Enugu, Calabar and Ibadan. Benin was another step in MTN’s mission to support and empower everyday changemakers.