Author: Ifeanyi Dibia
By Ifeanyi Dibia It’s no longer a catchy headline that advertising’s biggest annual gathering in the breathtaking south of France, the Cannes Lions Festival of Creativity, has been pushing for more diversity and inclusion in recent years – thanks to notable initiatives likebroader jury representation, See It Be It scholarship for female creatives, The LIONSTalent Programmes, Inkwell Beach and even the newest kid on the block: Black at Cannes. Now, in a bid to take this laudable effort to unprecedented heights, the festival body has just launched a new initiative called the Equity, Representation and Accessibility Programme (ERA). The ERA…
By Ifeanyi Dibia The Cannes Lions International Festival of Creativity is one of the most prestigious events in the marketing industry. It provides a platform for marketers to showcase their innovative campaigns and learn from industry experts. In collaboration with AB InBev, which is short for Anheuser-Busch InBev, one of the world’s largest multinational and brewing companies, the festival has established a scholarship program to support the development of emerging marketing leaders. Therefore, following the success of its inaugural edition at Cannes Lions 2023, LIONS is thrilled to announce the return of the Jodi Harris scholarship for the 2024 festival,…
Henry Ononiwu has been appointed as the Chief Marketing Officer of PHD Nigeria, bringing with him over 15 years of diverse experience across various sectors. A seasoned manager and business strategist, Henry’s professional journey encompasses roles in IT/Automotive Security, Pharma, Consulting, and Marketing. His expertise spans HR, Sales & Marketing, Supply Chain, Business Development, Project Management, and Partnerships Lead. Prior to his new role, he most recently served as the Head of New Business, Projects & Partnerships for PHD Nigeria. In this capacity, Henry played a pivotal role in overseeing new business growth, managing partnerships, and leading projects for Nigeria,…
The globally renowned Scottish whisky brand, The Macallan, unveiled Daniel Atteh as its brand ambassador, Lagos in a significant announcement on Friday, 26th January 2024. The unveiling took place at the Tha Macallan Lounge in Kaly Restaurant and Bar, Victoria Island, Lagos. Daniel Atteh, popularly known as ‘Sir Dee’ recognised for his role in reality television is an astute host, actor, luxury lifestyle Influencer and whisky connoisseur. This deliberate choice underlines the brand’s commitment to diversity and innovation, showcasing that excellence is not confined to traditional spheres but transcends new and unexpected territories. Introducing the new ambassador, Brand Manager, Edrington…
New York, NY – January 25, 2024: New York Festivals Advertising Awards® proudly announces Sergio Lopez-Ferrero as the Jury Chair for NYF’s Cutting Edge Executive Jury. In his role, Sergio will guide the Executive Jury sessions featuring an esteemed panel of technology and branded content pioneers, representing creative leaders at the forefront of innovative brand work. Together, they will meticulously review the future-forward category groups, showcasing creative innovation. These categories include Collaborations/Partnerships, Creativity in Commerce, Digital/Mobile, Future Now, and Social Media/Influencer. Sergio Lopez-Ferrero, the visionary Global CEO of Production at Publicis Groupe, plays a pivotal role in steering production through cutting-edge, data-driven models for…
Lagos, Nigeria, 22 January 2024 – Mastercard is working towards transforming the shopping experience for cardholders through two significant collaborations with Jumia and Glovo. By teaming up with Jumia, Mastercard is offering an exclusive 10% discount on purchases, bringing added value to its cardholders. Simultaneously, the collaboration with Glovo introduces two free deliveries every month for all orders placed and paid for with any Mastercard consumer card. This not only signifies a notable shift in payment benefits but also positions Mastercard as a forerunner in delivering exceptional advantages to its cardholders. It is also particularly noteworthy as it introduces the first…
Navigating the influencer landscape, Iretomiwa Akintunde-Johnson, the Regional Manager for West Africa at ID Africa, delivered a captivating presentation on Saturday, December 16th, highlighting the importance of staying abreast of trends in the realm of influencer marketing during the Entertainment Week Lagos (EWL) masterclass. Dissecting the subject of trends, Iretomiwa explored the groundbreaking impact of Artificial Intelligence in this evolving era, urging influencers to remain curious, adaptive, and discerning in their collaborations. “AI is poised to take over various aspects of our lives,” she cautioned, highlighting the emergence of AI Instagram influencers with massive followings. Addressing the audience, Iretomiwa underscored…
Step up your package, and we’ll elevate you to the next level, absolutely free from 15 January to 31 March As 2024 kicks off, DStv invites you to experience a new level of entertainment with our exciting Step Up offer, running from 15 January to 31 March 2024. This year, we’re not just giving you an upgrade, we’re boosting your entertainment experience. When you choose to step up your current package, we’ll gladly take you even higher, at no extra cost. Here’s what it means for you: • DStv Yanga customers who upgrade to Confam will be boosted to the Compact…