Author: Ifeanyi Dibia

Nigerian Women in Public Relations has revealed its confirmed speakers for the 2024 edition of its flagship event, the Experiencing PR Conference, set to take place on Wednesday, March 20, 2024, at The Civic Centre in Lagos. Themed “Quiet Wars: Leveraging Public Relations for Conflict Management,” the conference will feature a lineup of distinguished speakers, including renowned thought leaders and business professionals from both the private and public sectors, providing insights, real-world expertise, and case studies on conflict navigation. The event will present innovative, cutting-edge strategies for effectively leveraging public relations to address challenges. Special highlights of this year’s edition…

AGRA has today commemorated International Women’s Day at the Chida Events Center in Abuja Nigeria, in honour of trailblazing women across the country and continent who are at the forefront of inclusive agricultural transformation. In line with this year’s IWD theme by the United Nations, the event brought together women in agribusiness and influential leaders at various policy levels to amplify messaging on the urgency of investing in women to accelerate progress in the agri-food sector. AGRA also officially launched the call for applications for the 2024 Women Agripreneurs of the Year Awards (WAYA). WAYA is a prestigious award scheme…

Elites of Ikoyi were treated to a thrilling marvellous performance by popular Nigerian musician, Praiz, at the launch of its service centre, the MTN Prestige Lounge and its newly renovated tennis courts on Friday, February 23rd. With Praiz performing his hit song, Rich and Famous, the energy was high and the members were all smiles as the telco giant unveiled the renovated tennis courts at the exclusive club. As the evening went on, there was a lot of laughter, toasts were made, and lifelong memories were created. With its dedication to bring digital services to the ease of its customers,…

[Lagos, Nigeria] March 1, 2024 – Climate Action Africa (CAA), a leading social enterprise focused on environmental sustainability, reaffirmed its commitment to fostering an inclusive climate action ecosystem at the ongoing Omniverse Summit 2024. Co-founded by Innovation Support Network (ISN Hubs) with support from GIZ/Digital Transformation Center Nigeria (GIZ/DTC Nigeria), the Omniverse serves as a meeting point for diverse stakeholders across sectors, including development partners, public entities, regulatory agencies, academia, startups, finance professionals, media, and the creative industries. As a key participant at the four-day event, Climate Action Africa has reaffirmed its commitment to being at the forefront of driving climate innovation for…

By Ifeanyi Dibia  Dr Juliet Iwelunmor, a Nigerian-American professor of Medicine and Associate Director of Global Health and Dissemination at Washington University School of Medicine, is set to join participants at the 2024 Omniverse in Lagos, Nigeria, this February. The event, which has begun, will see the professor join a panel discussion on “Prescribing melodies: can music be the next frontier in high blood pressure and stroke prevention?” Dr Iwelunmor is a go-to authority on reimagining health using more real-world-oriented approaches. She describes herself as a “Light for Public Health” leader. She advocates for better healthcare procedures and preventative measures…

By Ifeanyi Dibia In the midst of a digital age flooded with automated content, the surge in demand for compelling and unique human-generated content is reshaping the realm of content marketing. Recognizing the importance of authentic storytelling, originality, and emotional resonance, marketers are embracing the framework of journalism in their brand messaging and marketing endeavors. As consumers and brands alike continue to seek content that breaks through the digital noise, the authenticity and creativity inherent in human-generated content have become invaluable. In this evolving landscape, content marketers are redefining their strategies, moving beyond automated approaches to focus on storytelling, originality,…

By Zion Rufus Following its remarkable success and penetration of the Ghanaian, Kenyan, and Nigerian markets, Ingenium Communications, a leading Nigerian marketing agency, has expanded into the United Kingdom. This strategic move positions the company as the first Nigerian marketing agency to establish a significant presence in the UK market. With a track record of success and innovation in the African market and notable leading brands in its portfolio, including KFC, Mara, Flutterwave, Opay, PalmPay, LG, ITV, and LipaLater, Ingenium Communications is poised to bring its expertise and distinctive approach to the dynamic landscape of the United Kingdom. Unlike many…

Uchenna Innocent has recently joined yellow card, the first African Fintech platform as it’s most recent Paid Marketing Specialist, bringing with him extensive expertise gained from his tenure at leading ad-tech platform HippoAD and various global brands. Having worked with renowned companies such as Ringier, Transfast, Travelstart, and Betacar.ng, Uchenna has accumulated valuable experience in digital marketing and executed impactful campaigns. Notably, his roles at Ogilvy Nigeria and Insight Publicis allowed him to spearhead digital efforts for well-known brands like British American Tobacco, Mondelez, Philips, NBC Universal, among others. Expressing his enthusiasm about his new role, Uchenna stated, stated his…

Ikeja City Mall, the largest shopping mall in Lagos, witnessed a momentous occasion on the 17th of February, 2024 as Burger King officially opened its doors to the public. The grand opening was marked by a vibrant ribbon-cutting ceremony, creating an electrifying atmosphere that echoed with excitement. The launch started with a special treat, as the first 100 customers who shopped for items worth 5,000 Naira and above were rewarded with free burgers. Families with kids were also in for a treat, as the festivities included a bouncy castle, face painting, and various fun games to keep the little ones…

By Ifeanyi Dibia The Cannes Lions International Festival of Creativity commonly known as Cannes Lions is a prestigious annual event that brings together professionals from the marketing and advertising industry. It serves as a platform for celebrating creative innovation and excellence in these industries. From the 17th-21st of June, 2024 the festival is set to return to its iconic location on the French Riviera, the Côte d’Azur. The festival’s return to the Côte d’Azur in 2024 holds immense significance for both the industry and the region. Cannes Lions provides a platform for professionals to showcase their groundbreaking work fostering healthy…