Author: Ifeanyi Dibia

[Lagos, Nigeria] March 1, 2024 – Climate Action Africa (CAA), a leading social enterprise focused on environmental sustainability, reaffirmed its commitment to fostering an inclusive climate action ecosystem at the ongoing Omniverse Summit 2024. Co-founded by Innovation Support Network (ISN Hubs) with support from GIZ/Digital Transformation Center Nigeria (GIZ/DTC Nigeria), the Omniverse serves as a meeting point for diverse stakeholders across sectors, including development partners, public entities, regulatory agencies, academia, startups, finance professionals, media, and the creative industries. As a key participant at the four-day event, Climate Action Africa has reaffirmed its commitment to being at the forefront of driving climate innovation for…

By Ifeanyi Dibia  Dr Juliet Iwelunmor, a Nigerian-American professor of Medicine and Associate Director of Global Health and Dissemination at Washington University School of Medicine, is set to join participants at the 2024 Omniverse in Lagos, Nigeria, this February. The event, which has begun, will see the professor join a panel discussion on “Prescribing melodies: can music be the next frontier in high blood pressure and stroke prevention?” Dr Iwelunmor is a go-to authority on reimagining health using more real-world-oriented approaches. She describes herself as a “Light for Public Health” leader. She advocates for better healthcare procedures and preventative measures…

By Ifeanyi Dibia In the midst of a digital age flooded with automated content, the surge in demand for compelling and unique human-generated content is reshaping the realm of content marketing. Recognizing the importance of authentic storytelling, originality, and emotional resonance, marketers are embracing the framework of journalism in their brand messaging and marketing endeavors. As consumers and brands alike continue to seek content that breaks through the digital noise, the authenticity and creativity inherent in human-generated content have become invaluable. In this evolving landscape, content marketers are redefining their strategies, moving beyond automated approaches to focus on storytelling, originality,…

By Zion Rufus Following its remarkable success and penetration of the Ghanaian, Kenyan, and Nigerian markets, Ingenium Communications, a leading Nigerian marketing agency, has expanded into the United Kingdom. This strategic move positions the company as the first Nigerian marketing agency to establish a significant presence in the UK market. With a track record of success and innovation in the African market and notable leading brands in its portfolio, including KFC, Mara, Flutterwave, Opay, PalmPay, LG, ITV, and LipaLater, Ingenium Communications is poised to bring its expertise and distinctive approach to the dynamic landscape of the United Kingdom. Unlike many…

Uchenna Innocent has recently joined yellow card, the first African Fintech platform as it’s most recent Paid Marketing Specialist, bringing with him extensive expertise gained from his tenure at leading ad-tech platform HippoAD and various global brands. Having worked with renowned companies such as Ringier, Transfast, Travelstart, and Betacar.ng, Uchenna has accumulated valuable experience in digital marketing and executed impactful campaigns. Notably, his roles at Ogilvy Nigeria and Insight Publicis allowed him to spearhead digital efforts for well-known brands like British American Tobacco, Mondelez, Philips, NBC Universal, among others. Expressing his enthusiasm about his new role, Uchenna stated, stated his…

Ikeja City Mall, the largest shopping mall in Lagos, witnessed a momentous occasion on the 17th of February, 2024 as Burger King officially opened its doors to the public. The grand opening was marked by a vibrant ribbon-cutting ceremony, creating an electrifying atmosphere that echoed with excitement. The launch started with a special treat, as the first 100 customers who shopped for items worth 5,000 Naira and above were rewarded with free burgers. Families with kids were also in for a treat, as the festivities included a bouncy castle, face painting, and various fun games to keep the little ones…

By Ifeanyi Dibia The Cannes Lions International Festival of Creativity commonly known as Cannes Lions is a prestigious annual event that brings together professionals from the marketing and advertising industry. It serves as a platform for celebrating creative innovation and excellence in these industries. From the 17th-21st of June, 2024 the festival is set to return to its iconic location on the French Riviera, the Côte d’Azur. The festival’s return to the Côte d’Azur in 2024 holds immense significance for both the industry and the region. Cannes Lions provides a platform for professionals to showcase their groundbreaking work fostering healthy…

By Ifeanyi Dibia It’s no longer a catchy headline that advertising’s biggest annual gathering in the breathtaking south of France, the Cannes Lions Festival of Creativity, has been pushing for more diversity and inclusion in recent years – thanks to notable initiatives likebroader jury representation, See It Be It scholarship for female creatives, The LIONSTalent Programmes, Inkwell Beach and even the newest kid on the block: Black at Cannes. Now, in a bid to take this laudable effort to unprecedented heights, the festival body has just launched a new initiative called the Equity, Representation and Accessibility Programme (ERA). The ERA…

By Ifeanyi Dibia The Cannes Lions International Festival of Creativity is one of the most prestigious events in the marketing industry. It provides a platform for marketers to showcase their innovative campaigns and learn from industry experts. In collaboration with AB InBev, which is short for Anheuser-Busch InBev, one of the world’s largest multinational and brewing companies, the festival has established a scholarship program to support the development of emerging marketing leaders. Therefore, following the success of its inaugural edition at Cannes Lions 2023, LIONS is thrilled to announce the return of the Jodi Harris scholarship for the 2024 festival,…

Henry Ononiwu has been appointed as the Chief Marketing Officer of PHD Nigeria, bringing with him over 15 years of diverse experience across various sectors. A seasoned manager and business strategist, Henry’s professional journey encompasses roles in IT/Automotive Security, Pharma, Consulting, and Marketing. His expertise spans HR, Sales & Marketing, Supply Chain, Business Development, Project Management, and Partnerships Lead. Prior to his new role, he most recently served as the Head of New Business, Projects & Partnerships for PHD Nigeria. In this capacity, Henry played a pivotal role in overseeing new business growth, managing partnerships, and leading projects for Nigeria,…