Author: Ifeanyi Dibia

In a glittering celebration of excellence in the Nigerian marketing arena, Otis Ojeikhoa and his agency, Brands Optimal, emerged triumphant at The Industry Awards held on May 3, 2024, in Lagos. Otis clinched the prestigious Pathfinder Award in Experiential Marketing 2024, while Brands Optimal secured the highly coveted title of Experiential Marketing Agency of the Year 2024. Otis, hailed as a luminary in Nigeria’s integrated marketing communications industry, has left an indelible mark across the African experiential marketing landscape. Before spearheading Brands Optimal, one of Nigeria’s foremost Experiential Marketing Agencies, Otis honed his craft with over 15 years of experience…

The Transition Train, in collaboration with Patrick Ogunjobi & Co, a leading Real Estate Surveying and Valuation firm, is leading the charge for financial independence amidst Nigeria’s economic challenges. Together, they’re reshaping lottery programs, offering not just prizes but also pathways to a brighter future for countless Nigerians. Princess Adesuwa Obaseki, Founder and CEO of Transition Train, reveals that with as little as N1000, participants could win a luxurious fully furnished house in Magodo on Lagos mainland, while N5000 grants another a chance for a house in Victoria Island. In addition to the grand prizes, every participant also has a…

FPL Media, a leading technology-driven out-of-home agency, has recently launched three new bridge panels across strategic locations on the island. These additions signify FPL Media’s commitment to providing clients with a diversified range of out-of-home advertising solutions aimed at enhancing their return on investment. Situated at key spots in Ikoyi, including Osborne Road, Marina, Cable Street by Nitel Building, and Onikan by Muson Center, these new bridge panels offer unparalleled visibility to passing traffic, ensuring maximum exposure for brands seeking to make an impact in the bustling Lagos landscape. Since its inception,FPL Media has been at the forefront of innovative…

In the fast-paced world of marketing, where messages vie for attention in an increasingly crowded space, it takes something truly special to stand out. First Bank of Nigeria achieved just that with its recent Easter campaign, a masterful blend of creativity, symbolism, and a deep connection to its audience. Celebrating its 130th anniversary, the bank’s campaign was not merely a marketing endeavor but a heartfelt expression of its enduring presence in the country’s financial landscape. What set this campaign apart was its clever integration of the Easter narrative, seamlessly weaving together themes of faith, sacrifice, and redemption with the bank’s…

By Ifeanyi Dibia As the date draws near for the eagerly awaited Cannes Lions Festival in June 2024, there’s a palpable sense of emotion swirling through the air, particularly in Nigeria and across West Africa. Last year’s historic victory, when Nigeria clinched its first-ever Cannes Lions award, ignited a flame of hope and aspiration that continues to burn brightly in the hearts of creatives across the region. For Nigeria, that momentous win by Steve Babaeko’s agency X3M Ideas, wasn’t just about bringing home a medal; it was a validation of years of tireless dedication, relentless passion, and unwavering belief in…

MTN Nigeria has partnered with the Africa Magic Viewers’ Choice Awards (AMVCA) in celebration of its 10th anniversary. The AMVCA is one of the most anticipated award ceremonies in Nigeria and this year’s event is scheduled to take place on May 10th and 11th, 2024, and the leading ICT company will be sponsoring the Best Short Movie Award category. MTN Nigeria is deeply invested in the Nigerian entertainment industry and recognises the immense talent, creativity, and resourcefulness of Nigerian filmmakers especially those nominated in the short movie category. By sponsoring the Best Short Movie Award, MTN Nigeria aims to…

Benin, 13th March, 2024: The NEPL/Seplat Energy JV has kicked off the 2024 edition of the Eye Can See initiative, one of its flagship Corporate Social Investment (CSI) in Benin, Edo State. The event, which took place at the Palace of the Oba of Benin, is designed to provide free optical treatment at all levels to members of the communities within NEPL/SEPLAT operational communities. Specifically, the programme is targeted at men, women and children with eye problems and aims to ensure the provision of free eye care, visual aid and surgical treatment for Cataract, as well as reduce cases of permanent loss…

Nigerian Women in Public Relations has revealed its confirmed speakers for the 2024 edition of its flagship event, the Experiencing PR Conference, set to take place on Wednesday, March 20, 2024, at The Civic Centre in Lagos. Themed “Quiet Wars: Leveraging Public Relations for Conflict Management,” the conference will feature a lineup of distinguished speakers, including renowned thought leaders and business professionals from both the private and public sectors, providing insights, real-world expertise, and case studies on conflict navigation. The event will present innovative, cutting-edge strategies for effectively leveraging public relations to address challenges. Special highlights of this year’s edition…

AGRA has today commemorated International Women’s Day at the Chida Events Center in Abuja Nigeria, in honour of trailblazing women across the country and continent who are at the forefront of inclusive agricultural transformation. In line with this year’s IWD theme by the United Nations, the event brought together women in agribusiness and influential leaders at various policy levels to amplify messaging on the urgency of investing in women to accelerate progress in the agri-food sector. AGRA also officially launched the call for applications for the 2024 Women Agripreneurs of the Year Awards (WAYA). WAYA is a prestigious award scheme…

Elites of Ikoyi were treated to a thrilling marvellous performance by popular Nigerian musician, Praiz, at the launch of its service centre, the MTN Prestige Lounge and its newly renovated tennis courts on Friday, February 23rd. With Praiz performing his hit song, Rich and Famous, the energy was high and the members were all smiles as the telco giant unveiled the renovated tennis courts at the exclusive club. As the evening went on, there was a lot of laughter, toasts were made, and lifelong memories were created. With its dedication to bring digital services to the ease of its customers,…