Author: Ifeanyi Dibia
Excitement filled Ikeja City Mall on December 19, 2024, as Lush Hair unveiled a record-breaking Christmas tree, uniquely made entirely of hair extensions—a first of its kind in Nigeria. Standing at an impressive 28 feet, the dazzling tree became the centrepiece of holiday cheer, drawing crowds eager to experience the festive spectacle and enjoy exclusive perks from the beauty and haircare brand. For many visitors, the spectacle was more than just a visual delight—it was also an opportunity to enjoy exclusive perks, as Lush Hair offered their premium products at factory prices and treated customers to free hairstyling sessions on-site.…
LAGOS, 21 December 2024 – Peak Milk’s innovative Breakfast Café campaign concludes its nationwide tour with a spectacular two-day activation at Mushin Market, bringing its nutrition and culinary education initiative to a final destination. The Lagos activation from December 20-21 marks the culmination of a remarkable journey that has seen the Peak Breakfast Café transform markets across Nigeria, from Agbeni Market in Ibadan to Singer Market in Kano, serving over 10,000 consumers and promoting the importance of nutritious breakfast. Moninnuola Kassim, Senior Brand Manager, Peak Milk, reflected on the campaign’s success stating that; “Our Peak Breakfast Café tour has been…
Burger King Nigeria has made a historic leap in the fast-food sector by inaugurating Africa’s first shipping container drive-thru restaurant. This innovative establishment, situated on Toyin Street, marks a significant milestone for the brand, becoming its 21st outlet in Nigeria and providing customers with a unique and convenient dining experience. Innovative Design and Economic Response Rushdi Ibrahim, Managing Director and CEO of Allied Foods and Confectionery Services Limited, which operates Burger King in Nigeria, highlighted that this novel approach to restaurant design is a strategic response to the country’s economic environment. “We are proud to be at the forefront of…
In a glittering celebration of excellence in the Nigerian marketing arena, Otis Ojeikhoa and his agency, Brands Optimal, emerged triumphant at The Industry Awards held on May 3, 2024, in Lagos. Otis clinched the prestigious Pathfinder Award in Experiential Marketing 2024, while Brands Optimal secured the highly coveted title of Experiential Marketing Agency of the Year 2024. Otis, hailed as a luminary in Nigeria’s integrated marketing communications industry, has left an indelible mark across the African experiential marketing landscape. Before spearheading Brands Optimal, one of Nigeria’s foremost Experiential Marketing Agencies, Otis honed his craft with over 15 years of experience…
The Transition Train, in collaboration with Patrick Ogunjobi & Co, a leading Real Estate Surveying and Valuation firm, is leading the charge for financial independence amidst Nigeria’s economic challenges. Together, they’re reshaping lottery programs, offering not just prizes but also pathways to a brighter future for countless Nigerians. Princess Adesuwa Obaseki, Founder and CEO of Transition Train, reveals that with as little as N1000, participants could win a luxurious fully furnished house in Magodo on Lagos mainland, while N5000 grants another a chance for a house in Victoria Island. In addition to the grand prizes, every participant also has a…
FPL Media, a leading technology-driven out-of-home agency, has recently launched three new bridge panels across strategic locations on the island. These additions signify FPL Media’s commitment to providing clients with a diversified range of out-of-home advertising solutions aimed at enhancing their return on investment. Situated at key spots in Ikoyi, including Osborne Road, Marina, Cable Street by Nitel Building, and Onikan by Muson Center, these new bridge panels offer unparalleled visibility to passing traffic, ensuring maximum exposure for brands seeking to make an impact in the bustling Lagos landscape. Since its inception,FPL Media has been at the forefront of innovative…
In the fast-paced world of marketing, where messages vie for attention in an increasingly crowded space, it takes something truly special to stand out. First Bank of Nigeria achieved just that with its recent Easter campaign, a masterful blend of creativity, symbolism, and a deep connection to its audience. Celebrating its 130th anniversary, the bank’s campaign was not merely a marketing endeavor but a heartfelt expression of its enduring presence in the country’s financial landscape. What set this campaign apart was its clever integration of the Easter narrative, seamlessly weaving together themes of faith, sacrifice, and redemption with the bank’s…
By Ifeanyi Dibia As the date draws near for the eagerly awaited Cannes Lions Festival in June 2024, there’s a palpable sense of emotion swirling through the air, particularly in Nigeria and across West Africa. Last year’s historic victory, when Nigeria clinched its first-ever Cannes Lions award, ignited a flame of hope and aspiration that continues to burn brightly in the hearts of creatives across the region. For Nigeria, that momentous win by Steve Babaeko’s agency X3M Ideas, wasn’t just about bringing home a medal; it was a validation of years of tireless dedication, relentless passion, and unwavering belief in…
MTN Nigeria has partnered with the Africa Magic Viewers’ Choice Awards (AMVCA) in celebration of its 10th anniversary. The AMVCA is one of the most anticipated award ceremonies in Nigeria and this year’s event is scheduled to take place on May 10th and 11th, 2024, and the leading ICT company will be sponsoring the Best Short Movie Award category. MTN Nigeria is deeply invested in the Nigerian entertainment industry and recognises the immense talent, creativity, and resourcefulness of Nigerian filmmakers especially those nominated in the short movie category. By sponsoring the Best Short Movie Award, MTN Nigeria aims to…
Benin, 13th March, 2024: The NEPL/Seplat Energy JV has kicked off the 2024 edition of the Eye Can See initiative, one of its flagship Corporate Social Investment (CSI) in Benin, Edo State. The event, which took place at the Palace of the Oba of Benin, is designed to provide free optical treatment at all levels to members of the communities within NEPL/SEPLAT operational communities. Specifically, the programme is targeted at men, women and children with eye problems and aims to ensure the provision of free eye care, visual aid and surgical treatment for Cataract, as well as reduce cases of permanent loss…