Author: Ifeanyi idibia

By Oyeronke George In the tranquil expanse of rural landscapes, a technological revolution is quietly unfolding. The advent of 5G technology promises to transform these areas, sparking a renaissance that will redefine digital communication and invigorate the creative industry. As a professional deeply immersed in both digital innovation and the arts, I am thrilled to explore how 5G can bridge the digital divide and unleash a wave of creativity in rural communities. The 5G Revolution Imagine downloading an entire HD movie in seconds, streaming a live concert from a countryside barn, or engaging in virtual reality art exhibits with zero…

FPL Media has announced its strategic partnership with the Outdoor Advertising Association of Nigeria (OAAN) for the association’s highly anticipated Annual General Meeting (AGM). The event is scheduled to take place on Friday, August 16, 2024, at De Signature Towers in Ibadan, Oyo State. The partnership between FPL Media and OAAN aims to showcase some of the finest initiatives, innovations, products, and services that FPL Media offers to the advertising industry. The collaboration underscores FPL Media’s commitment to contributing to the growth and development of the Outdoor Advertising industry in Nigeria. Speaking on the partnership, Lanre Ashaolu, Managing Director of…

The Loeries announces its board for 2024/2025 The Loeries recently held its Annual General Meeting (AGM), during which a new Chairperson and Board were appointed for 2024/2025. Kabelo Moshapalo, Chief Creative Officer at Ogilvy South Africa, has been elected as the new Chairperson, succeeding Sbu Sitole, CCO & Founder of The Odd Number. “I am honoured to be given the opportunity to serve as the chairperson of the prestigious Loeries event and award ceremony.” said Kabelo. “It’s a privilege to support and celebrate creativity across Africa and the Middle East, unleashing its power and potential to build lasting local brand…

Renowned creative director Anthony Eigbe has been appointed Vice President of Creative and Communications at UAC of Nigeria PLC, one of the country’s most esteemed conglomerates. Eigbe, also known by his moniker Jesu Oyingbo, will spearhead creative strategies from UAC’s newly established 1879 Tech Hub. In his new role, he will oversee and drive creative excellence for UAC’s extensive brand portfolio, which includes prominent names such as Dulux, Sandtex, and Hempel; QSR giants Debonairs Pizza and Mr. Biggs; food brands like Gala, FunTime, and Supreme Ice Cream; as well as Grand Cereal’s Grand Oil and UAC HoldCo. In a LinkedIn…

Pernod Ricard Nigeria has appointed of Ehianeta Ojie Arthur as the new Head of Portfolio for its Impress and Night Out brands. Arthur, a seasoned marketing strategist with over a decade of experience, brings a wealth of expertise in performance marketing, brand management, and strategic planning to his new role. Arthur’s distinguished career has seen him contribute to the growth of numerous high-profile brands across West Africa, including Coca-Cola, Samsung, Unilever, and LG. His strategic prowess has been recognized industry-wide, earning him a spot in BrandCom’s top 35 under 35 marketing professionals. In his new role at Pernod Ricard, Arthur…

This Children’s Day, the nutritious BAMA mayonnaise collaborated with Chess in Slums Africa (CISA) to give the kids an exciting Children’s Day Celebration. The exciting event took place at the Glover Memorial Hall, Lagos Island. The children gathered for a day filled with chess tournaments, cooking demos on making perfect sandwiches, and interactive activities – all designed to empower them through the power of play and good nutrition. BAMA is the no 1 mayonnaise brand known for its creamy texture and delicious taste. Committed to nourishing families, BAMA has a long history of supporting initiatives that prioritize the well-being of…

Introverts, more than others, understand the importance of making their homes into safe havens; they will go through extra lengths for an added touch of comfort. This is particularly important as they spend an extended period of their lives soaking up the warmth of home—these are the people who are intentional about the softness of their feathered pillows, the silkiness of their bedding, and, more importantly, the warmth of their candles and fragrance of the air around them. Now, with the rainy season gracing Nigeria, there's a special allure in transforming personal spaces into warm, tranquil retreats. Picture the gentle…

MTN Group has been named the most admired African brand in the newly released Brand Africa 100: Best Brands report for 2024. This recognition marks the tenth consecutive year that MTN has held this position. The report highlights MTN’s commitment to “doing good for society, people, and environment” through its Environmental, Social, and Governance efforts. MTN’s work in various sectors, including education, health, sports, and more, has significantly contributed to the growth of these industries. In Nigeria, the MTN Foundation invested ₦2.5 billion in 2023 across several Corporate Social Investment projects, impacting over 58,000 individuals, 15,000 small businesses, and 65…

British Airways has opened a totally renovated luxurious lounge in Lagos airport following a six-month refurbishment. The space has been cleverly designed to give customers more room to enjoy an upgraded food and beverage experience. It allows customers to relax, dine or work in a premium space, while also proudly exhibiting local art from Akoje Gallery. Customers will be transported into a new contemporary lounge as soon as they pass through the grand entrance with floor to ceiling glass. Following significant investment, the airline has created zones throughout the 360 square metres of space to cater for different customers’ needs.…

Nigeria’s foremost brewing company, Nigerian Breweries Plc, has officially completed the acquisition of a majority stake (80%) in Distell Wines and Spirits Nigeria Limited (Distell Nigeria). The completion of the transaction follows the approval of the South Africa Reserve Bank (SARB) for the acquisition by Nigerian Breweries Plc, of the shares of the South African entity, Distell International Limited (now known as Heineken Beverages Holdings Limited) in Distell Nigeria, as well as the import business of Distell International Limited in Nigeria. According to the Managing Director, Nigerian Breweries Plc, Hans Essaadi, the acquisition and subsequent commencement of business operations align…