Author: Ifeanyi idibia

Pernod Ricard Nigeria has appointed of Ehianeta Ojie Arthur as the new Head of Portfolio for its Impress and Night Out brands. Arthur, a seasoned marketing strategist with over a decade of experience, brings a wealth of expertise in performance marketing, brand management, and strategic planning to his new role. Arthur’s distinguished career has seen him contribute to the growth of numerous high-profile brands across West Africa, including Coca-Cola, Samsung, Unilever, and LG. His strategic prowess has been recognized industry-wide, earning him a spot in BrandCom’s top 35 under 35 marketing professionals. In his new role at Pernod Ricard, Arthur…

This Children’s Day, the nutritious BAMA mayonnaise collaborated with Chess in Slums Africa (CISA) to give the kids an exciting Children’s Day Celebration. The exciting event took place at the Glover Memorial Hall, Lagos Island. The children gathered for a day filled with chess tournaments, cooking demos on making perfect sandwiches, and interactive activities – all designed to empower them through the power of play and good nutrition. BAMA is the no 1 mayonnaise brand known for its creamy texture and delicious taste. Committed to nourishing families, BAMA has a long history of supporting initiatives that prioritize the well-being of…

Introverts, more than others, understand the importance of making their homes into safe havens; they will go through extra lengths for an added touch of comfort. This is particularly important as they spend an extended period of their lives soaking up the warmth of home—these are the people who are intentional about the softness of their feathered pillows, the silkiness of their bedding, and, more importantly, the warmth of their candles and fragrance of the air around them. Now, with the rainy season gracing Nigeria, there's a special allure in transforming personal spaces into warm, tranquil retreats. Picture the gentle…

MTN Group has been named the most admired African brand in the newly released Brand Africa 100: Best Brands report for 2024. This recognition marks the tenth consecutive year that MTN has held this position. The report highlights MTN’s commitment to “doing good for society, people, and environment” through its Environmental, Social, and Governance efforts. MTN’s work in various sectors, including education, health, sports, and more, has significantly contributed to the growth of these industries. In Nigeria, the MTN Foundation invested ₦2.5 billion in 2023 across several Corporate Social Investment projects, impacting over 58,000 individuals, 15,000 small businesses, and 65…

British Airways has opened a totally renovated luxurious lounge in Lagos airport following a six-month refurbishment. The space has been cleverly designed to give customers more room to enjoy an upgraded food and beverage experience. It allows customers to relax, dine or work in a premium space, while also proudly exhibiting local art from Akoje Gallery. Customers will be transported into a new contemporary lounge as soon as they pass through the grand entrance with floor to ceiling glass. Following significant investment, the airline has created zones throughout the 360 square metres of space to cater for different customers’ needs.…

Nigeria’s foremost brewing company, Nigerian Breweries Plc, has officially completed the acquisition of a majority stake (80%) in Distell Wines and Spirits Nigeria Limited (Distell Nigeria). The completion of the transaction follows the approval of the South Africa Reserve Bank (SARB) for the acquisition by Nigerian Breweries Plc, of the shares of the South African entity, Distell International Limited (now known as Heineken Beverages Holdings Limited) in Distell Nigeria, as well as the import business of Distell International Limited in Nigeria. According to the Managing Director, Nigerian Breweries Plc, Hans Essaadi, the acquisition and subsequent commencement of business operations align…

The just concluded Africa Magic Viewers’ Choice Awards was filled with lots of excitement and surprises. The foremost awards recognised and honoured some of Africa’s finest filmmakers and storytellers with various activities such as the Special Night with Icons, Young Filmmakers Day, Cultural Day Celebration and the Awards Night. As a consistent supporter of entertainment, arts, and culture, MTN Nigeria sponsored the award category for Best Short Film /Online Video of the AMVCA for the third consecutive year. This aligns with the brand’s commitment to digital and cultural innovation, and African excellence. The award-winning short film titled “Broken Mass” was…

Zion Rufus, renowned creative content writer and founder of Unspoken By Writing-Gale, has set the stage for a riveting return with the upcoming launch of “Diary of a Career Gold Digger.” This sequel, eagerly awaited by fans, follows the success of her 2018 e-book series, “Zion Rufus’ Diary of a Lagos Girl.” In an exclusive interview, Rufus provided insight into the premise of her latest literary endeavor. The new series is a nod to the hustle and resilience exhibited by millions of Gen Z and millennial professionals navigating the modern workforce. Rufus explained that the name encapsulates the ethos of…

TEENDIN, a pioneering Edtech platform, officially launched Sept 1st 2023, setting a new benchmark in the education landscape by focusing on equipping teenagers with the skills needed to excel in the ever-evolving tech industry.  With a mission to bridge the gap between traditional education and the demands of the digital world, TEENDIN offers a range of interactive, engaging, and industry-relevant courses specifically designed for teenagers. Empowering the Next Generation of Tech Leaders As the global economy becomes increasingly digital, there is a growing demand for tech-savvy professionals. TEENDIN recognizes this need and is committed to preparing the next generation of…

Africa is undergoing a fintech revolution, and one of the most transformative innovations on the horizon is cryptocurrency. Despite its potential to enhance financial inclusion and simplify cross-border transactions, the adoption of crypto in Africa remains slow, hampered by challenges such as limited financial literacy, inadequate infrastructure, and unclear regulations. However, fintech solutions are uniquely positioned to bridge these gaps and drive crypto adoption across the continent. A key factor in leveraging fintech for crypto adoption is simplifying access. With many Africans already familiar with mobile money systems, fintech companies can build on this foundation by offering user-friendly crypto platforms…