Author: Aiyedun Adebowale
The MTN Champs season 3 Lagos continental relays ended on April 12, with a series of fun and games and a grand closing ceremony at the Yabatech sports complex. This followed days of intense track and field competitions, birthing new records and making history as the new Olympics-approved mixed relays debuted for the first time ever in Nigeria on April 11, 2025 at MTN Champs Lagos. Beyond the athletes’ battle for sweat and glory, the final day attracted a large crowd of spectators as families, friends, and the staff of MTN Nigeria congregated in the stands to enjoy the show.…
Day 4 of MTN CHAMPS Season 3 in Lagos delivered a memorable conclusion to four days of athletic competition, with field events and 400m cadet races closing out the week in style at the UNILAG Sports Complex. In the Youth Girls Long Jump, Igboa Osato of Corona Day Secondary School jumped her way to gold after an uncertain start. “At first, my run-through wasn’t great, so I wasn’t confident, but seeing others do well made me feel like I could do better. I’m really happy I won”, she said. Osato’s victory came ahead of Fayiga Omolabake and Ogunde Ruth, who…
The final day of the Lagos leg of MTN CHAMPS Season 3 closed with thrilling sprint finishes and emotional wins at the UNILAG Sports Complex, where some of the competition’s brightest young talents delivered strong performances in the 100m Youth Boys and Girls categories. For Enyi Chimamanda Emmanuella of Abeokuta Girls Grammar School, the day ended with a gold medal and a surprise breakthrough. “I feel happy. I didn’t know that I could even make it,” she said. “All my hope is just on God. MTN is the best and thank you for the opportunity; this is my first time…
The Lagos leg of the MTN Champs Season 3 Continental Relays concluded in grand style on Saturday, April 12, after days of intense track and field competitions held across the Yaba College of Technology (Yabatech) and the University of Lagos (UNILAG) sports complexes. The competition produced standout athletes like Lucy Nwankwo in the 100m junior women’s category, Iyanuoluwa Bada in the women’s 100m senior and Favor Ashe in men’s 100m senior, with 13-year-old Micheal Odogu, breaking a new high jump record. Finally, a historic moment was made as the newly Olympics-approved mixed 4 x 100 m relay format debuted for…
How Infinix’s One-Tap AI and Davido’s Voice Are Redefining the Digital Lifestyle One Tap to Do It All: Inside the Infinix Note 50’s Smart AI Features — Now Voiced by Davido! When Afro-beats meets Artificial Intelligence, magic happens, and Infinix is leading that revolution. With the launch of its bold new NOTE 50 Series, the forward-thinking brand isn’t just raising the bar for smartphone performance. It’s creating an entirely new way to interact with your device, powered by One-Tap AI and voiced by none other than global music icon Davido. Yes! that Davido. One Tap, One OBO: Where Tech Meets…
Anietie Udoh, Divisional Director of Marketing at MARKETING EDGE Publications Ltd, has been shortlisted for the prestigious Native Advertising Marketer of the Year award at the 2025 Native Advertising Awards. This recognition places him among an elite group of marketing experts globally, including influential figures such as Becky Vinter, Executive Director of Content at Business Insider, and David Lennon, SVP & Head of Fortune Brand Studio. The shortlist released by the organisers of the awards recently shows Anietie as the only African on the list for the Marketer of the Year category. The Native Advertising Awards, organized by the Native…
For the first time in the history of African athletics, the mixed relays, a new Olympics-approved relay format, was displayed at a sports competition. This historic moment happened on Day 3 of the MTN Champs Season 3 Continental Relays on April 11, 2025 at the Yabatech Sports Complex. The Director General of National Sports Competition (NSC), Honorable Bukola Olopade, commented on the significance of the moment. “We are all in the midst of history. It will be written in books that the very first mixed 100m relay was held in Nigeria, it was right here at the MTN Champs…
If there’s one thing the Egba people know how to do, it’s how to show up in style. This year’s Lisabi Festival witnessed a resplendent display of fashion and splendour, where every gele tilt, agbada swirl, and adire pattern told a story rich in culture and pride. In line with its ongoing commitment to preserving and promoting Nigeria’s rich cultural traditions, MTN Nigeria proudly supported the 38th edition of the Lisabi Festival. The brand’s sponsorship reflects its dedication to celebrating the rich history, glitz, glamour, and craftsmanship that define events like these. Lisabi Festival is held annually to commemorate Lisabi…
Listen, if there’s one thing we know for sure, it’s that Nigerian women are certified baddies when it comes to business. They are the women lighting up boardrooms, markets, and tech hubs. On March 28, 2025, MTN Enterprise Business decided to put some respect on their names by hosting a power-packed event in celebration of International Women’s Day. With the theme “Scaling with Impact: Strategies for Building Resilient Businesses,” this wasn’t just another talk-shop. No, it was an electrifying gathering of bosses, innovators, and trailblazers ready to drop gems on how to secure the bag, pivot like pros, and…
It was a grand display of culture, heritage, and unity as MTN Nigeria joined the people of Egba land to celebrate the 2025 Lisabi Festival in Abeokuta, Ogun State. The annual festival, held in honour of Lisabi, the legendary warrior and liberator of the Egba people, brought together sons and daughters of Egba land from across Nigeria and beyond for a week-long series of cultural events and festivities. As a proud sponsor of this year’s festival, which marked the 38th edition, MTN Nigeria reaffirmed its commitment to preserving and promoting Nigeria’s rich cultural heritage. The highlight of the celebrations…