AMGREAT Europe is pleased to announce the appointment of Yvan Le Verge as Sales Manager Europe, strengthening the company’s commercial leadership as it continues to expand the presence of Aputure, amaran and Deity across the European broadcast, production and professional AV markets.
Yvan brings more than 25 years of experience in the broadcast and professional AV industry, combining extensive knowledge of the EMEA market with a strong background in both direct sales and channel development.
Great Opportunity
“I’m very excited to be joining AMGREAT Europe at such an interesting point in its development,” said Yvan. “Throughout my career, I’ve always believed that strong, long-term relationships and a real understanding of customers’ needs are fundamental to successful sales. Aputure, amaran and Deity have built impressive reputations in their respective markets, and I see a great opportunity to build on that success as the brands become increasingly relevant to broadcasters, studios, live production environments and professional AV customers across Europe. I’m also looking forward to working with an already established and highly motivated European sales team.”
Yvan’s appointment forms part of AMGREAT Europe’s continued investment in its European organisation and partner network, supporting the growing adoption of Aputure, amaran and Deity solutions across broadcast, live production, film, television, professional AV and content creation.
Leading European Sales
Yvan began his career with Barco before going on to hold a variety of sales and business development positions with broadcast technology manufacturers and systems integrators. In 2019, Yvan joined Ross Video as Regional Sales Manager for France, where he went on to spend seven years developing customer and partner relationships and supporting the company’s growth across the region.
In his new role at AMGREAT Europe, Yvan will lead the company’s European sales team and work closely with its network of distributors, dealers, integrators and end users. A key focus will be expanding the position of the company’s brands within broadcast, live production and professional AV, while continuing their strong presence across film, television and content creation.
“Yvan brings a combination of broadcast industry experience, channel expertise and long-standing relationships across the European market that fits extremely well with where we want to take AMGREAT Europe,” said Bob Meesterman, Managing Director. “As Aputure, amaran and Deity continue to expand into a broader range of professional production environments, his understanding of both customers and channel partners will be invaluable. We’re delighted to welcome him to the team.”
Meet Yvan Le Verge at IBC 2026
Visitors to IBC 2026 in Amsterdam will have the opportunity to meet Yvan and the AMGREAT Europe team to discuss the latest developments from Aputure, amaran and Deity, as well as opportunities for collaboration across the European broadcast and ProAV markets.
AMGREAT Europe represents the three brands across Europe, supporting customers and its network of distribution and channel partners with sales, marketing and market development. Together, the portfolio covers professional lighting, creator lighting, audio and communication solutions for a wide range of production environments, from broadcast studios and live production to film, television, professional AV and content creation.
Meetings with Yvan can be scheduled in advance for IBC at Aputure stand 11.B22.