Peak 4-5-6 Growing Up Milk marked this year’s Children’s Day with a series of vibrant celebrations across Lagos, Abuja and Port Harcourt, bringing together thousands of children and families in a nationwide experience that combined fun, learning and talent development while unveiling the brand’s refreshed packaging.
The multi-city activation transformed Children’s Day into a memorable celebration of childhood, creating platforms for children to express themselves through games, performances, competitions and interactive activities designed to inspire confidence, creativity and discovery.
At the flagship event held at the Balmoral Convention Centre in Lagos, children enjoyed a colourful carnival atmosphere filled with engaging activities, while similar celebrations in Abuja and Port Harcourt echoed the same spirit of joy and excitement. The Lagos event was further enlivened by the presence of popular food and lifestyle influencer, Yemisi Odusanya, popularly known as Sisi Yemmie, who connected with families and added warmth and energy to the occasion.
Speaking at the event, Senior Brand Manager, Peak 4-5-6 Growing Up Milk, Moronke Adisa-Abayomi, said the celebrations reflected the brand’s commitment to supporting children during a critical stage of development. “Children’s Day gives us an opportunity to celebrate the incredible potential of every child. At Peak 4-5-6, we understand that ages four to six are critical years for growth, learning and discovery. Through these celebrations and our refreshed pack launch, we are reminding parents that while the look may be new, our commitment remains the same, providing trusted nutrition that supports children’s cognitive development, confidence and ability to thrive.”
The refreshed packaging introduces a modern and engaging design while retaining the same trusted nutritional formulation that parents have relied on over the years. Peak 4-5-6 remains fortified with DHA and essential nutrients that support brain development, helping children navigate one of the most important phases of their growth journey.
The celebrations also highlighted the brand’s commitment to supporting not only children’s nutritional needs but also their talents and aspirations.
Renowned paediatrician Dr. Zainab Momo Yaro, popularly known as Dr. Mims, who attended the Abuja event, emphasized the importance of nurturing children’s overall development. “For us at Peak, we are always committed to supporting healthy children. And not just their health, we are also committed to supporting their talents and watching them thrive,” she said.
Reflecting on the performances and activities showcased by children, she added: “Honestly, it has been fun being here judging from the amount of talent we have seen. It further buttresses our belief that children are indeed the leaders of tomorrow.” Beyond the physical events, Peak 4-5-6 extended the celebrations through strategic radio partnerships with Kid 101.7 FM, Inspiration FM and Kids FM, creating engaging conversations around parenting, childhood nutrition and talent development while reaching families across multiple cities.
The initiative reinforces FrieslandCampina WAMCO Nigeria’s longstanding commitment to providing quality dairy nutrition that supports children’s physical, cognitive and emotional development. Through Peak 4-5-6, the company continues to champion age-appropriate nutrition for children between four and six years old, helping them grow strong, confident and ready to achieve their full potential.
As families departed the celebrations with smiles, prizes and lasting memories, the message remained clear: every child deserves the opportunity to grow, thrive and dream.