Nigeria’s leading dairy brand and the Official Milk of the Super Eagles, has successfully concluded series of watch parties and bar activations across major cities during the just-concluded Africa Cup of Nations (AFCON), celebrating the Super Eagles’ impressive campaign and bronze-medal finish.
Football, Nigeria’s most beloved sport, once again demonstrated its unique ability to unite the nation. Throughout the tournament, Peak brought fans together in vibrant, high-energy spaces where Nigerians gathered to cheer, celebrate, and relive every defining moment of the Super Eagles’ journey. The watch parties reinforced Peak’s role as both the emotional and nutritional fuel behind Nigeria’s enduring football passion.
Beyond live match screenings, the Peak Watch Parties delivered immersive fan experiences. Attendees participated in engaging activities such as the Peak Header Ball Challenge, Peak Dribble Maze, and Peak Penalty Challenge, showcasing their football skills and competitive spirit. Fast-paced trivia games and predict & win rewarded fans with Peak-branded items and exclusive merchandise, while complimentary samples of Peak Yoghurt Drink kept energy levels high throughout the matches.
The excitement reached another level with a special appearance by Broda Shaggy, one of Nigeria’s leading influencers, at the watch party hosted at Ojez. His presence energized fans on-ground and sparked real-time engagement across social media, amplifying the celebration well beyond the physical venues and extending the AFCON excitement to millions nationwide. Peak also engaged online communities with the Passion Leader Board Challenge, where weekly tasks were carried out to win exciting week prizes and a grand prize at the end of the campaign.
Speaking on the success of the campaign, Peter James, Brand Manager, Peak Milk, said:
“The Super Eagles’ performance at AFCON once again reminded us of the resilience, talent, and fighting spirit that define Nigerians. As the Official Milk of the Super Eagles, Peak is proud to have been part of this journey, fueling the passion of fans from kick-off to the final whistle. Our watch parties created shared moments of joy, pride, and celebration, and the bronze-medal finish gave Nigerians even more to cheer about.”
Also speaking, Omolara Banjoko, Marketing Manager, Peak Milk, added:
“For nearly 25 years, Peak Milk has stood proudly with the Super Eagles, nourishing not just the team but the millions of Nigerians who believe in them. The AFCON watch parties were a powerful expression of national pride, bringing communities together to experience football, connection, and nourishment.”
The watch parties formed a central pillar of Peak Milk’s broader AFCON campaign, which spotlighted how Peak nourishes every cheer, every emotion, and every celebration. From families preparing matchday breakfasts with Peak Milk to fans expressing their passion in unforgettable ways, the campaign reflected Peak’s enduring commitment to nourishing both the body and spirit.
As the Super Eagles return home with a well-earned bronze medal, Peak Milk celebrates Nigeria’s unity, resilience, and unbreakable football passion, reaffirming its promise to continue nourishing the nation’s Peak Passion, on and off the pitch.
For media inquiries, please contact: Taiye Tunkarimu, Corporate Communications Manager, FrieslandCampina WAMCO Nigeria Plc.
Signed
Ore Famurewa,
Executive Director, Corporate Affairs,
January 2026
ABOUT Peak Milk:
Peak Milk is a renowned brand in the Nigerian dairy industry, committed to providing high-quality dairy products to consumers for over 70 years. With a focus on nutrition and taste, Peak Milk has consistently delivered excellence in the form of dairy goodness to Nigerian households.