Power Oil has closed the year with a compelling example of insight-led brand activation.
Through its Powering Love, Sharing Joy festive platform, the brand leveraged social media nominations to identify a community for impact. Bethesda School of the Blind emerged with the highest consumer engagement, guiding the brand’s activation choice.
The resulting experience, a Certified Christmas aligned with Power Oil’s “Certified Healthy. Be Certified Fit” direction, saw the brand sponsor the school’s talent week, spotlighting creativity and empowerment.
The initiative climaxed with the award of a one million naira cash prize to the winning talent.
“By translating digital engagement into tangible social impact, Power Oil continues to strengthen its positioning as a brand that listens, acts, and builds emotional equity alongside commercial relevance.”, stated Roland Akpe, Marketing Manager, Oils and Fats Portfolio, Tolaram.