UWA is among the first organizations to integrate with Avid’s immersive SDK, pioneering a deep fusion between spatial audio production and Pro Tools workstations. This breakthrough significantly boosts the efficiency of spatial audio creation and output, delivering a truly immersive and lifelike audio experience.
“The successful integration of Audio Vivid into the Pro Tools ecosystem marks an important milestone in advancing immersive audio technology from standard-setting to deep industry adoption. Through this in-depth collaboration with Avid, open technical architecture is combined with top-tier professional performance, setting a new global benchmark for immersive audio workflows. At the same time, it opens a vital channel for Audio Vivid to establish its global market presence and connect with the international professional creation ecosystem, further driving the global audio industry toward a higher level of immersive experience,” said Vincent Zhang, General Secretary, UWA.
“Bringing Audio Vivid into Pro Tools via our immersive SDK reflects Avid’s commitment to open standards and innovation. This integration enables native support for object-based spatial audio workflows, giving professionals powerful new tools for immersive production,” said Chris Winsor, Director of Product Management at Avid.
At the Avid booth, technical experts will demonstrate how Pro Tools supports the Audio Vivid format, giving visitors a first-hand look at the new workflow. While IBC marks the first public demonstration, the official release of Audio Vivid within Pro Tools is coming soon.
Immersive Showcase and Industry Momentum at IBC
UWA will be at the heart of IBC 2025 with a dedicated booth featuring exclusive demos including an Audio & HDR Vivid immersive room, illustrating how these open and interoperable standards can transform professional audio and video workflows.
On September 13, from 4:00 to 6:00 PM, UWA will invite its community to a “Happy Hour event”, featuring the premiere of a demo video showcasing the Audio Vivid SDK integration with Avid, along with industry updates and announcements highlighting the latest progress of the Vivid ecosystem. During these four days, UWA will also host one-to-one meetings with industry leaders shaping the future of audiovisual experiences.
About the UHD World Association (UWA):
Founded in 2022, the UHD World Association (UWA) unites more than 400 global leaders in ultra-high-definition audio and video. As a non-profit international organization, UWA brings together equipment manufacturers, operators (including broadcasters, cables, OTTs, and IPTVs), content creators, and innovators to shape the future of UHD through standards, collaboration, and excellence in technology. https://uhd-world-association.com/
About Avid Technology, Inc.
Avid Powers Greater Creators: People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content – from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success. https://www.avid.com/