Olawande Meyungbo is a creative and results-driven Brand/Product Marketing professional with over eight years of experience collaborating with diverse specialists to plan, build, launch, and manage best-in-class campaigns and other marketing initiatives. With a strong foundation in brand management, marketing strategy, and data-driven decision-making, Olawande has successfully maximized product and brand marketing performance across multiple touchpoints. Known for executing impactful marketing campaigns, increasing brand awareness, and driving conversions, Olawande has consistently delivered results that align with strategic corporate objectives.
Currently serving as the Media & Equity Manager at Promasidor Nigeria Limited, Olawande leads the development and execution of marketing communications initiatives for key brands such as Cowbell, Onga, Top Tea, Kremela, Twisco, Miksi, and Loya. This role combines consumer insights, creative strategy and development, media strategy, media investment optimization, vendor relations, and campaign performance management. A notable achievement includes managing the launch of the Onga Great Taste and Aroma campaign across digital and traditional media in Nigeria, leading to a 20.6% growth in brand awareness. Additionally, Olawande spearheaded the collaboration between Onga and DStv for the 2024 AMVCA Cultural Day, which featured an on-ground activation attended by over three thousand guests and an online amplification that reached over eight million people and generated over four million online engagements.
Previously, as Manager of Account Management & Strategy at Digitas Nigeria, a Publicis Company, Olawande led the management of key Nigerian Breweries accounts, including Star Radler, Gulder, Desperados, Amstel, and Star, across digital media touchpoints. Key achievements include developing and implementing Star Radler’s thematic campaign, “Refresh The Moment,” which positioned the brand as a lifestyle brand that fits seamlessly into consumers’ lives.
Olawande also played a pivotal role in redefining Gulder’s brand positioning through the “Senior Man” campaign, shifting its image from a medieval, hard-edged identity to a more relatable lifestyle-driven narrative. This included a strategic approach to personalization at scale, selecting the right ambassadors and influencers, and overseeing key tactical brand activities.
During Olawande’s tenure as a Digital Marketing Executive at Fidelity Bank PLC, the responsibility extended to managing the bank’s digital properties, including the website, mobile app, blog, and social media presence. A major highlight was leading the bank’s employee digital transformation engagement campaign, which significantly boosted staff relations with management and improved internal engagement. Other key initiatives included conceptualizing the “A Grin Christmas” nationwide festive campaign, which successfully acquired over 15,000 leads and increased account openings, as well as launching the “Fidelity Pay Yourself” product, which attracted over 5,000 individual registrants and 100 corporate representatives