Olawande Meyungbo Named Media Manager of the Year at the 2024 Edge Awards
Olawande Meyungbo, a distinguished digital-first media strategist, has been honored with the Media Manager of the Year award at the 2024 Edge Awards. This recognition celebrates his cutting-edge contributions to media strategy, digital transformation, and data-driven consumer engagement in Nigeria’s fast-evolving marketing landscape.
As the Media & Equity Manager at Promasidor Nigeria Limited, Olawande has led innovative, above-the-line marketing communications for Cowbell, Onga, Top Tea, Kremela, Twisco, Miksi, and Loya. His expertise in data analytics, media investment optimization, and omnichannel consumer engagement has positioned these brands for sustained growth in both traditional and digital spaces.
A firm believer in digital integration, Olawande played a pivotal role in the Onga Great Taste and Aroma campaign, which resulted in a 20.6% increase in brand awareness, leveraging a mix of AI-powered media targeting and social listening tools. His strategic collaboration between Onga and DStv for the 2024 AMVCA Cultural Day was a major success, generating over 8 million online impressions and 4 million consumer engagements, making it one of the year’s most impactful on ground and digital activations.
Before joining Promasidor, Olawande was the Manager of Account Management & Strategy at Digitas Nigeria, a Publicis Company, where he handled key Nigerian Breweries accounts such as Star Radler, Gulder, Desperados, Amstel, and Star. His “Refresh The Moment” campaign for Star Radler transformed the brand into a lifestyle staple, while his leadership on Gulder’s “Senior Man” campaign repositioned the brand for a younger, digital-savvy audience, achieving record-breaking engagement across digital platforms.
His career also includes a tenure at Fidelity Bank PLC, where he spearheaded the bank’s digital marketing transformation, overseeing its website, mobile app, blog, and social media. He successfully led Fidelity Bank’s internal digital engagement campaign, enhancing employee participation through gamified content and interactive digital storytelling. His revamp of Fidelity Bank’s YouTube channel resulted in a 100% increase in subscriptions within just three months, demonstrating his expertise in video content strategy and digital community building.
Olawande’s deep understanding of digital ecosystems dates back to his role as Creative & Strategy Executive at Starcom Media Perspectives, where he managed Samsung Nigeria, Cloret, TomTom, ARM Investments, UAC Foods, Novartis, and TGI brands. He was instrumental in the Samsung A Series launch campaign, which utilized advanced social media analytics and influencer partnerships to boost market share. His data-driven niche marketing strategy for the Galaxy Note10 launch ensured its dominance among Nigeria’s tech-forward audience.
Reacting to his win, Olawande stated:
“This award is a reflection of the incredible teams I have worked with, the power of strategic thinking, and the ability to harness digital tools to create marketing solutions that truly resonate. I remain committed to pushing the boundaries of innovation in media, data-driven marketing, and brand storytelling.”
The Edge Awards, renowned for recognizing leaders in marketing and advertising, continues to highlight industry professionals who are driving digital transformation and redefining consumer engagement. Olawande Meyungbo’s recognition as Media Manager of the Year is a testament to his visionary leadership, digital expertise, and commitment to shaping the future of brand marketing.