PWA Academy, the talent development initiative of Publicis West Africa, has teamed up with Lancaster University, Ghana, to celebrate Business Week at the university’s Business School. This partnership highlights PWA Academy’s dedication to fostering innovation and empowering the next generation of business leaders, while also spearheading thought leadership to influence brand communication across the continent.
Muyiwa Aleshinloye, Head of Media at Publicis West Africa, delivered a compelling presentation titled “Business Elevation through Innovation: Empowering the Next Generation of Business Entrepreneurs.” Drawing from his extensive experience in media and advertising, Muyiwa shared insights on how innovation drives business growth and the importance of nurturing entrepreneurial talent.
Muyiwa’s lecture highlighted strategies for business elevation, emphasizing creativity, adaptability, and forward-thinking. His presentation inspired students to embrace innovative thinking and tackle modern business challenges.
Kenny Tagoe, COO of Publicis West Africa and the overseer of PWA Academy, emphasized the significance of these engagements. “We are committed to empowering the next generation of business leaders with the mindset and skills needed to succeed on a global scale,” he stated.
This collaboration marks a milestone in a series of initiatives by PWA Academy, Publicis West Africa’s talent empowerment initiative. By partnering with institutions like Lancaster University, PWA Academy fosters creativity and innovation, providing students with practical knowledge and expert advice to enhance their career prospects.
Publicis West Africa’s dedication to cultivating talent advances the creative industry and shapes future leaders ready to navigate the complexities of a globalized world.
ABOUT PUBLICIS WEST AFRICA
Publicis West Africa is a wholly owned subsidiary of Publicis Groupe, dedicated to delivering integrated brand communication solutions across 25 countries, reaching an audience of approximately 650 million people. We operate in three international languages – French, English, and Portuguese – along with more than ten local dialects. Our innovative approach is revolutionizing the way brands connect with their audiences. By harnessing our vast resources and expertise, Publicis West Africa provides a comprehensive suite of services, including Media, Content Production, Public Relations, and Influencer Marketing.