Livespot360, one of Nigeria’s top creative solutions firms, has been awarded the prestigious title of Creative Solutions Company of the Decade at the 2024 EDGE Awards. This accolade recognizes the company’s innovative projects, cutting-edge solutions, and impactful initiatives over the past ten years.
The award ceremony, held at the Balmoral by Sheraton in Ikeja, Lagos, attracted an array of notable figures, including prominent government officials, industry leaders, and influential personalities. According to the EDGE Awards board, Livespot360 earned this recognition following an exhaustive review of the company’s exceptional performance across various projects.
Celebrating its tenth year in the media, creative, and entertainment sectors, Co-founder and Chief Creative Director Darey Art Alade attributed the company’s success to teamwork, resilience, and a shared vision.
In a conversation with MARKETING EDGE on TV, Darey reflected on Livespot360’s journey: “For us, creative solutions are about more than just producing visually appealing work or pushing the boundaries of creativity. It’s about making meaningful connections with people and addressing their needs in a way that creates real impact. While people often focus on the high-profile projects we’ve done, we’ve also had our share of challenges over the past decade. What has set us apart is our ability to stay calm under pressure, supported by an incredible team that pushes boundaries with purpose. We ensure that every project we undertake leaves a lasting impression on both our clients and their audiences.”
Livespot360 remains dedicated to its core values, applying a comprehensive 360-degree approach to combine creativity with effectiveness.
Managing Director Tiwa Medubi noted that these values have guided the company through a decade of exceptional accomplishments and will continue to be central to its ongoing success in today’s competitive environment.
For over a decade, Livespot360 has been a leader in delivering innovative solutions for global brands, crafting memorable experiences through experiential marketing, purpose-driven campaigns, and reality TV productions. Led by Deola and Darey Art Alade, the company has become a trusted partner in bringing global formats to local audiences and creating standout campaigns in the Nigerian market.
Some of the company’s notable achievements include the Livespot X Festival, Entertainment Week Lagos, the 10th Africa Magic Viewers’ Choice Awards, and high-profile film premieres like Water and Garri and Black Panther: Wakanda Forever in Nigeria.
Livespot360’s ability to localize international formats has been evident in projects such as The Real Housewives of Lagos (produced for NBC/Universal/Showmax) and Last One Laughing Naija, Amazon’s first African original, both of which showcased Nigerian culture and resonated strongly with audiences. Last One Laughing Naija quickly became a top-trending show on Prime Video.