Author: Tunmise Fadola

Football fans in Lagos were treated to a thrilling evening of Premier League action as MTN Nigeria hosted a watch party for the highly anticipated clash between Arsenal and Manchester United on March 9, 2025, at The Bay Lounge, Lekki, Lagos. The event brought together football lovers and loyal MTN customers to witness one of the most exciting fixtures of the season. As kick-off approached, guests engaged in lively football debates, predicting match outcomes while enjoying an immersive matchday experience curated by MTN Nigeria. Manchester United gained the lead just before halftime with a brilliant free kick from Bruno Fernandes.…

Football fever reached new heights as leading telecommunications company, MTN Nigeria, hosted an electrifying watch party for the highly anticipated Premier League match between Arsenal and Manchester United. The event, held at The Bay Lounge, Lekki, Lagos on Sunday, March 9, brought together football enthusiasts, loyal MTN customers, and musical talents for an evening of intense football action, entertainment, and exciting giveaways. Attendees were treated to an immersive experience, with giant screens capturing the thrilling play, live commentary, and interactive games that kept them engaged. The game, which ended in 1-1 draw between the two…

Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its decision to resign from the Airtel Nigeria account, effective immediately. This decision follows an extensive evaluation of the engagement, during which both parties were unable to reach an agreement on terms that appropriately reflect the scope of work and the value Insight Publicis brings to the partnership. While both organizations hold each other in high regard, the agency remains committed to engagements that align with its strategic priorities and industry benchmarks. “Our commitment to excellence necessitates that we engage in partnerships where there is mutual alignment on…

Peak Milk Set to Support Muslim Consumers Throughout the Holy Month with Nourishment and Community Engagement FrieslandCampina WAMCO, makers of Peak Milk, Nigeria’s leading dairy brand, today announced the launch of its 2025,”Share Goodness This Ramadan” programme of activities. The comprehensive line of activities will focus on nourishment, community support, and the spirit of sharing that defines the holy month. In preparation for Ramadan, Peak Milk has developed a robust outreach program to support Muslims across Nigeria with essential nutrition during the fasting period. The programme will reach over 50,000 consumers through activations in 100 mosques and 20 universities across…

Mouka, the market leader in Nigeria’s sleep industry, has joined the World Sleep Society, thousands of sleep health professionals and advocates worldwide in raising awareness of the importance of prioritising sleep health. This year, the company has partnered with the industry’s key opinion leaders, NSP, the Nigeria Society of Physiotherapy, and NAOMT, the National Association of Orthopaedic and Manual Therapists, to sensitise Nigerians on the pivotal role of sleep in well-being in line with the 2025 theme, “Make Sleep A Priority.” According to the World Sleep Society, scientific evidence proves good sleep promotes wellness and resilience, while poor sleep negatively…

This weekend, Benin City is set to experience a vibrant fusion of technology, entertainment, and culture as MTN Nigeria brings its Go MAD (Make A Difference) campaign to town this weekend, on Saturday March 15, at 360 Lounge, GRA, Benin. Here’s a sneak peek into the exciting activities you can look forward to: Immersive Tech Experiences: Get ready to dive into the future with augmented and virtual reality experiences that will transport you into new dimensions. This is your chance to explore how technology can inspire creativity and innovation. Traditional Edo Dance Performances: Celebrate the rich cultural heritage of Edo…

MTN Nigeria is set to bring its nationwide Go MAD (Make A Difference) campaign to Benin City on Saturday, March 15, at 360 Lounge, GRA. This initiative continues MTN’s mission of fostering community impact, digital empowerment, and cultural appreciation among Nigerian youth. The Benin event promises a vibrant blend of technology, entertainment, and culture. Attendees can look forward to augmented and virtual reality experiences, a flash mob, traditional Edo dance performances, interactive games, and inspiring real-life impact stories. Other highlights include Kahoot trivia games, a Go MAD puzzle, a pledge wall, and giveaways of MTN-branded merchandise and digital devices. Launched…

MTN Nigeria in partnership with the Lagos State Government has launched ‘MyLagosApp’ a digital platform set to transform urban living in Lagos. This innovative mobile application is a comprehensive hub for city dwellers and visitors, offering real-time updates on events, entertainment, hospitality, transport services and government-related payments. The launch event which held in Lagos on Thursday, March 13, welcomed the Executive Governor of Lagos State, Babajide Sanwo-Olu, who was represented by the Deputy Governor, Obafemi Hamzat, as the special guest of honour, reinforcing the government’s commitment to leveraging technology for enhanced city management and connectivity. Speaking on the significance of…

PWA Academy, the talent development initiative of Publicis West Africa, has teamed up with Lancaster University, Ghana, to celebrate Business Week at the university’s Business School. This partnership highlights PWA Academy’s dedication to fostering innovation and empowering the next generation of business leaders, while also spearheading thought leadership to influence brand communication across the continent. Muyiwa Aleshinloye, Head of Media at Publicis West Africa, delivered a compelling presentation titled “Business Elevation through Innovation: Empowering the Next Generation of Business Entrepreneurs.” Drawing from his extensive experience in media and advertising, Muyiwa shared insights on how innovation drives business growth and the…

The grassroots athletics competition, MTN Champs, is set to return for its third season in 2025, with events scheduled across Benin City, Lagos, and Uyo. The initiative is designed to identify and support young Nigerian track and field athletes. At the press conference on Wednesday, March 12, 2025, the Executive Chairman of the Edo State Sports Commission, Hon. Desmond Amadin Enebulele, spoke on behalf of Senator Monday Okpebholo, the Governor of Edo State, saying, “His Excellency is deeply committed to grassroots sports development. One of his visions which he shared with me is to ‘go into the communities and local…