Author: Ifeanyi idibia

Brand and content strategist Zion Rufus has been named Marketing Journalist of the Year (3rd place) at the prestigious Nigerian Marketing Awards (NMA) 2024. The award recognizes her outstanding contributions to marketing journalism, industry analysis, and brand storytelling. The awards ceremony, which took place in November 2024, was a gathering of top industry professionals, including brand owners, marketing executives, and advertising leaders from across Nigeria. The Nigerian Marketing Awards is a highly respected platform that celebrates excellence in marketing, media, and advertising, honoring individuals and organizations that have made remarkable contributions to the industry. “I couldn’t be more grateful for…

Smartcomply is thrilled to announce that AfricaIntel, a premier platform for real-time cyber threat intelligence, has been acquired into the Smartcomply ecosystem. With this seamless integration, AfricaIntel will now operate as SmartcomplyIntel, uniting the expertise of both companies to deliver enhanced cybersecurity protection for businesses globally. With the launch of SmartcomplyIntel, businesses will now have access to global threat updates and real-time alerts on potential cyber threats and Dark Web activity—not just in Africa, but worldwide. This expanded coverage empowers business owners to protect their most valuable assets and stay ahead of cybercriminals, significantly boosting the value Smartcomply brings to…

During the recently concluded Loeries Awards in South Africa, Lanre Adisa, Founder and CEO of Noah’s Ark Advertising, as well as the President of the Association of Advertising Agencies of Nigeria (AAAN), shared his insights on the evolution of the event and its significance for African advertising. The Loeries Awards, one of the premier platforms for celebrating creativity in Africa and the Middle East, provided a unique opportunity to examine the region’s progress in the global advertising industry. When asked how this year’s Loeries compared to previous ones, Adisa noted its continued tradition of celebrating outstanding work. He emphasized the…

Livespot360, one of Nigeria’s top creative solutions firms, has been awarded the prestigious title of Creative Solutions Company of the Decade at the 2024 EDGE Awards. This accolade recognizes the company’s innovative projects, cutting-edge solutions, and impactful initiatives over the past ten years. The award ceremony, held at the Balmoral by Sheraton in Ikeja, Lagos, attracted an array of notable figures, including prominent government officials, industry leaders, and influential personalities. According to the EDGE Awards board, Livespot360 earned this recognition following an exhaustive review of the company’s exceptional performance across various projects. Celebrating its tenth year in the media, creative,…

Deola Art Alade, renowned entrepreneur and founder of Livespot360, has been appointed to lead the 25-member voting committee for the 2024 NXT Honors. The NXT Honors, presented by Top Charts Africa, showcases the immense talent, creativity, and innovation flourishing across Africa. It honors individuals who have made significant contributions to their industries and communities and celebrates outstanding achievements in fields such as film, music, fashion, broadcasting, entrepreneurship, and philanthropy. Known for her groundbreaking work in the entertainment sector, Deola will oversee a diverse committee that includes experts from Nigeria, Ghana, South Africa, Tanzania, Uganda, and other African countries. Their collective…

By Zion Rufus… Although the conversation around toxic workplace cultures is nothing new, it continues to evolve as Zillenials and Gen-Zs say enduring toxic work cultures was “a rite of passage” for previous generations. “Not us…” “I just can’t endure even the smallest bit of toxicity. I’d rather stay home, relax, or watch Netflix than go to a job where I’m dressing up in fear or dreading the day because my boss might hurl insults at me. We really need to address and put an end to this toxic culture for the sake of everyone’s well-being,” says Yetunde Omobolanle, a…

In a significant shake up within the advertising industry, Starcom Media Perspectives has reportedly secured the highly sought-after media account for Jack Daniel’s in Nigeria, according to an unnamed source familiar with the new development. This marks a strategic shift by Brown Forman Corporation, the parent company of the iconic whiskey brand, as they prepare to deepen their footprint in the Nigerian market space. Brown Forman, a global leader in the spirits and beverage industry, has traditionally entrusted Publicis Media with managing its brands across key markets, particularly in Europe and other parts of the world. However, the same arrangement…

Burger King Nigeria, a leading Quick Service Restaurant (QSR) chain, marked a significant milestone with the opening of its first airport outlet at Muritala Muhammed Airport Terminal 2 (MMA2) in Lagos on August 30, 2024. This expansion into the airport market is part of the brand’s strategic growth plan, aimed at enhancing convenience for its customers and tapping into the bustling travel sector. The MMA2 outlet is strategically positioned to cater to the high traffic of travelers passing through one of Nigeria’s busiest airports, offering them a unique dining experience that blends Burger King’s global reputation for quality with local…

Black At Cannes is thrilled to announce the upcoming Pre-Launch of the African Creative Fund, a ground-breaking initiative designed to create unparalleled opportunities for African creatives across the continent. The Pre-Launch event is set to take place in Johannesburg with a target capacity of over 500 attendees.The African Creative Fund aims to empower African talent, providing them with resources, mentorship, and global exposure to thrive in the creative industries. This fund is a significant step toward showcasing the innovation and excellence that the continent has to offer. “We would like to extend our heartfelt thanks to our esteemed partners, including…

Abisodun Oshikoya is a seasoned marketing professional with extensive experience across diverse industries, including agriculture, personal care, homecare, mineral water and beverages, and food. Over the years, he has honed his expertise in key marketing functions such as Brand Management, New Media Management and Communications, Product Development and Commercialization, Sales, and Category Management. Abisodun’s colleagues often describe him as a brilliant marketing professional with vast experience in brand management and strategic business management, qualities that have consistently driven his success. Currently, Abisodun is a Brand Manager at Flour Mills Nigeria PLC, a position he has held since June 2022. In…