Author: Aiyedun Adebowale
W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement. His approach wasn’t just about making production lines more effective—it was about fostering a culture of excellence, adaptability, and long-term growth. Today, marketing is facing its own transformation. The traditional model—where campaigns are rigidly structured with separate teams handling data, creativity, and execution in a linear sequence—has become outdated in a world where consumers expect real-time engagement. Positionless Marketing builds on Deming’s principles by empowering marketers to act swiftly, collaborate seamlessly, and use AI-driven tools to engage audiences instantly—without sacrificing quality. In essence, it mirrors…
In today’s fast-paced business environment, many women-led SMEs struggle to move beyond survival mode. Cost of production and other factors have increased exponentially, and with a wider array of choices than ever, Nigerians are a harder target to attract and sustain as clients and customers. In a bid to provide forward-thinking solutions that will aid entrepreneurs in business management, MTN Nigeria’s Enterprise Business Unit (EBU) is set to host an exclusive event to celebrate International Women’s Month on Friday, March 28, 2025, at the MTN Rooftop, Falomo, Ikoyi, Lagos. With the increasing number of women entrepreneurs in the country, this…
We’re excited to reveal that Jessica Walsh, Founder & Creative Director, &Walsh, USA, will serve as the Jury President for the Design Lions at Cannes Lions 2025. A visionary in the design world, Jessica is renowned for her bold, emotionally charged, and thought-provoking visuals. As the founder of &Walsh, she has worked with top brands such as Google, Apple, and Converse, alongside innovative startups like Bombas and Coconut Cult. Beyond her creative work, Jessica is deeply committed to mentorship and advocacy. She founded Ladies, Wine & Design, a global nonprofit supporting women in creative leadership, and uses her platform to drive…