Author: Aiyedun Adebowale

Ogunjobi, Akingbolu, others named members of Industry Awards 2024 jury The Industry Newspaper, a leading brand marketing publication in West Africa and organisers of the Industry Summit/Awards, has announced the panel of judges for the sixth edition of the Awards in Lagos. To chair the 6th edition of the most sought-after and credible reward platform within the brand marketing ecosystem in West Africa is the renowned broadcast journalist and business editor of TVC News, Mr. Tolulope   Ogunjobi. Other members of the panel include; Raheem Akingbolu, senior correspondent at Thisday Newspaper, Afolabi Idowu, Marketing Correspondent at The Nation, Melvin Udosen, Publisher of Brandessence…

Football fans in Lagos are in for a treat this Sunday, April 6, 2025, as MTN Nigeria gears up to host an electrifying watch party for the highly anticipated Manchester Derby. The clash between Manchester United and Manchester City will be screened live at The Bay Lounge, Lekki, offering an unforgettable experience for football enthusiasts. Building on the success of its previous EPL Watch Party for the Arsenal vs. Manchester United match, MTN Nigeria, the official sponsor of the English Premier League on SuperSport, is bringing together football enthusiasts, loyal customers, and entertainment enthusiasts for an evening of live-action, intense…

As the application window for the fourth edition of the MTN’s coveted Media Innovation Programme (MIP) remains open till April 7, 2025, prospective fellows will have an exclusive opportunity to gain valuable insights into the application process during a special webinar on Friday, April 4, 2025, at 11:00 AM. The session, organised in collaboration with the School of Media and Communication, Pan-Atlantic University, will feature four distinguished MIP alumni: Ebunoluwa Dosumu – A seasoned media professional with expertise in journalism and content strategy; Augustus Aigbe – A communications specialist known for innovative storytelling and strategic media engagement; Àmáká Òkóyè – A…

In a stunning display of Making A Difference, 15-year-old Kanyeyachukwu Tagbo-Okeke, affectionately known as Kanye, made history by creating the world’s largest art canvas. The young Nigerian artist, who lives with autism, successfully broke the Guinness World Record, embodying MTN’s recent “Go M.A.D” campaign spirit. This was marked by a closing ceremony held on April 2 at the Eagle Square, Abuja. Kanye’s monumental artwork, measuring an astounding 12,303.87 square meters, shattered the previous record. This remarkable achievement not only showcases his extraordinary talent but also serves as a powerful testament to the limitless possibilities that can be unlocked when individuals…

Transforming boring retail spaces into powerful brand spaces From large-scale wholesale hubs to cash-and-carry outlets and midi stores, MegaVision Media specialises in transforming dead retail space into bold brand exposure through a range of 20,000 media fixtures. MegaVision Media ensured Sunlight’s messaging was unmissable at every touchpoint. Customers encountered the brand from the moment they entered the store until the time they checked out. Strategic brand placement for maximum impact MegaVision Media’s mission was to make sure Unilever’s Sunlight 5-in-1 branding dominated the retail environment and drove consumer purchases. By leveraging a strategic mix of indoor and outdoor media,…

In a strategic career move, digital marketing and product management expert Eyitayo Ajayi has transitioned to Dentsu Canada as MediaTech Global Support & Product Adoption specialist. Previously holding the same role at Dentsu UK, Ajayi will now focus on driving technology adoption and media product innovation across the North American market while continuing to support Dentsu’s global teams. With a background that spans some of the world’s leading media and technology firms, Ajayi has built a reputation for delivering cutting-edge digital solutions. His expertise covers digital business, media management, and product development, making him a key player in the evolving…

Three Crowns, a leading Nigerian milk brand produced by FrieslandCampina WAMCO, has successfully launched its 2025 Ramadan initiative, tagged “Deeds Beyond Measure.” This initiative encouraged Muslims to embrace the spirit of Ramadan through acts of kindness, community service, and spiritual growth. The “Deeds Beyond Measure” initiative featured weekly challenges designed to encourage and show benevolence to communities. It commenced with participants memorizing and reciting Quranic verses and sharing 30-seconds videos of their recitations on social media. Additionally, participants were encouraged to share Iftar within their communities, fostering a spirit of generosity and unity. In its commitment to supporting Muslim…

MTN Champs Season 3 continues with Continental Relays in Lagos. These events will kick off with a Flag Run on April 8, ahead of the main competition scheduled for April 9 to 12 at the Yabatech and UNILAG sports complexes. The Flag Run will see young athletes participate in an experiential relay across Lagos, showcasing both their skills and the vibrancy of the city. The race will begin in Alausa and end at the MTN Plaza in Ikoyi, with athletes covering 5KM to 10KM distances in relay teams. The event is designed to highlight the fusion of sports, culture,…

The 2025 Gerety Awards standard deadline is April 11th and continuing last year’s partnership with The Industry Club, Gerety announces they will be awarding the in-house agency of the year.  As part of its ongoing commitment to supporting in-house agencies, The Industry Club recently launched the first-ever UK In-House Talent & Salary Survey, developed in collaboration with The In-House Agency Leaders Club (IHALC) and its members. The insights from this initiative reinforce the importance of recognizing creative excellence within in-house teams.  Gerety Cofounder Lucía Ongay says, “We are thrilled to partner with The Industry Club again who have a proven…

New York, NY – March 27, 2025 – New York Festivals Advertising Awards proudly announces the 2025 NYF Advertising Awards Film Craft Executive Jury. For 2025, New York Festivals has assembled a distinguished panel of production executives from acclaimed film production companies and advertising agencies. These industry leaders will thoughtfully evaluate the shortlisted Film Craft entries, selected by NYF’s online Shortlist Jury, to determine the most outstanding work of the year. Ali Brown, President/Partner of the award-winning production company PRETTYBIRD and Academy Award-nominated creative studio Ventureland, brings her expansive industry expertise and keen eye for storytelling to her role as Film Craft Executive Jury Chair. Under her…