MTN Group has been named the most admired African brand in the newly released Brand Africa 100: Best Brands report for 2024. This recognition marks the tenth consecutive year that MTN has held this position. The report highlights MTN’s commitment to “doing good for society, people, and environment” through its Environmental, Social, and Governance efforts.
MTN’s work in various sectors, including education, health, sports, and more, has significantly contributed to the growth of these industries. In Nigeria, the MTN Foundation invested ₦2.5 billion in 2023 across several Corporate Social Investment projects, impacting over 58,000 individuals, 15,000 small businesses, and 65 schools. Over the past 20 years, the MTN Foundation has committed NGN28.2 Billion in Corporate Social Responsibility (CSR) across Nigeria’s communities.
In sports, MTN has demonstrated its dedication to supporting development, from sponsoring the Super Eagles at AFCON 2023 to investing in grassroots athletics programs like the MTN CHAMPS tournament. Additionally, MTN Nigeria recently became the first technology company in Africa to receive the Economic Dividends for Gender Equality (EDGE) MOVE certification.
MTN Group President and CEO, Ralph Mupita, expressed appreciation for the recognition, stating, “MTN is committed to meeting our customers’ current and future needs, leveraging digital capabilities for a more sustainable future, and fostering strong partnerships to drive meaningful change. These awards inspire us to keep focused.”
The report also noted that while international brands like Nike, Adidas, Samsung, Coca Cola, and Apple have retained their positions as the top five admired brands for the fifth consecutive year, MTN has solidly maintained its position as one of the most admired African brands for ten consecutive years.